If you want to grab 2017 by the balls, start using video.
It has become the number one way to generate sales, and hasn’t even reached it’s peak in popularity. But with so many ways you can approach video, how do you do this?
As you gear up for the new year, I want to share with you the biggest and baddest trends and strategies you need to know.
But first, you need to know why.
1. Viewtopia says Video = Victory!
For 2017 I wanted to bring you the most cutting edge video marketing news I could find. So I decided to check out Viewtopia. Have you heard of it? It is the Mecca for video marketers.
I wanted to be there soooooo bad. But because of my busy filming schedule, I just didn’t have the time (clients come first). I knew I needed to have this information though, and that they were broadcasting live.
So I decided to tune in live and take down as many notes as possible from my office.
Here are some favourites from the conference:
These are pretty shiny facts about how monetary video can be for you, and the numbers will likely increase over the year. But how do you get the most bang for your buck?
Live videos are the answer.
2. Live Videos
“Meerkat and Periscope made live mobile video “a thing” in 2015, and since then about every other digital platform has gotten into the game.” – Adweek
Facebook and Youtube quickly followed up with their own versions and are planning to dominate the live video race.
Look for Facebook Live and Youtube Live to be the biggest trends of 2017!
It’s not just watching a video, it’s creating a live broadcast. This gives viewers a chance to interact with the you in the moment, as they can literally engage with your video as it’s happening.
Business Insider says:
“Live is Facebook’s way of giving you reason to open the app at certain times, instead of just when you’re waiting in line or procrastinating. The desire to tune into something as it’s happening will keep you coming back.”
This will become a massive conversion tool for your business.
More and more, you as an entrepreneur can become a media outlet of your own, using your cell phone.
Social Media is the new ABC, NBC, CNN.
Social Media is the news for millennials, and you can be the top story.
But this is likely to scare the living crap out of most of you (who aren’t Youtube diva’s or attention hogs).
Who want’s to go live on video in front of the social media world, where you can’t re-take or rewind what you say?
No sweat, I’ve got you covered with a strategy that will make things super easy.
It also happens to be a quickly emerging video marketing trend.
3. Business Storytelling
You need to engage people in your message, weather a blog, a video, or live broadcast, and motivate them to action.
But how do you make it compelling?
Forget shameless promotion. Instead tell stories!
Tell stories about your client’s success.
Tell people about how awesome your clients are, and guess what??
People will want to be YOUR clients.
Stories have proven to keep people’s attention for about… 2000 years now, so it’s pretty well beta tested. Even scientists have started studying the positive effect of stories on people’s brain.
Content Gurus like Robert Mckee, Park Howell, and Seth Godin are raving about how storytelling is the missing ingredient to creating engaged clients!
Stories and testimonials are so powerful because they build rapport and trust.
And best of all, they take all the pressure off you!
(This will help you amazingly during live broadcasts)
But how do you tell a compelling story? Is there a recipe for success that is easy enough to apply to a marketing blog, or video?
I have written several blogs on storytelling, and you can find two of them here:
But once you are clear on how to deliver content in a compelling story, are there any other platforms to promote your video?
4. Honourable Mentions For Video Promotion
Instagram Live :
Instagram (owned by Facebook) now allows up to 60 seconds of video, where it used to be only 15 seconds. Why?
Cuz video is that important! And they just launched Instagram Live!
Gary Vaynerchuck will not stop talking about this app. It’s become the most popular social app for Gen Y and Millennials. Follow his lead and start snapping!
It is owned by Twitter, and has been around since 2014.
Sorry to sound redundant, but live broadcasting is what is making this app so popular.
Video = Victory.
Using these tips you will be ready for 2017.
Do it live, do it everywhere, tell compelling stories, and you will definitely boost your business.
Good luck next year, and keep it UP.
Anthony is a growing expert in Business Storytelling and Creative Director at UpMedia Inc. He’s spent 12 years making compelling content in mediums such as 2D and 3D animation, graphic design and video, and on award winning television shows and movies. He is committed to building humanity in the business world with storytelling.