Video Super Heroes: Bamboo HR
HR can be overwhelming.
When multiple demands and personal requests pile up, it can become easy for someone in HR to stop liking people.
Bamboo HR makes it all manageable with their software.
They needed a video that could address all the different challenges HR can face in a day, and how all of these problems can be solved in one simple software solution.
What Makes This Video Awesome?
1. Multiple Pain Points
I love this video because it identifies pain points in rapid fire!
Pain points are critical to any marketing piece, especially in video.
The pain points are what gets your attention.
No great movie starts out with a happy ending.
Good storytelling starts with a problem, and so does good marketing.
So Bamboo HR’s approach is fantastic because it spends a lot of time building up the need for the solution it provides.
2. It Keeps You On Your Toes
Script wise, the direction of this video is superb because it never has a dull moment.
From the very first shot, there are shocking gags that keep you engaged.
I love the way they shoot each scene so that something out of the ordinary happens.
This comes down to strong scriptwriting, and a solid Director – very key ingredients to a great marketing video.
3. It Makes You Laugh!
To build on keeping your attention, every pain point scene is funny.
They’ve found a great way of making you laugh or making fun of real life situations that can arise in every single pain point they cover.
Not only does humour engage your audience fully, it stays in your mind much longer.
That’s why a funny video is always the way to go when advertising.
Aren’t the best commercials the ones that make you laugh out loud?