2D Animated Explainer Videos in Vancouver

Are you considering using 2D animated explainer videos for your brand?

In today’s digital world, businesses are constantly looking for new ways to engage and inform their audiences. With the rise of video content, animated explainer videos in 2D and 3D styles have become a popular choice for many companies in Vancouver, BC. 

This type of video is an excellent way to explain complex products, services, or concepts in a fun and easy-to-understand way.

 

What are 2D Animated Explainer Videos?

2D animated explainer videos are short, engaging videos that use cartoons or motion graphics to explain a concept or product. They typically last between one and two minutes, and use graphics, text, and narration to break down information into digestible chunks. The result is a video that’s both entertaining and educational.

 

Why are 2D Animated Explainer Videos Popular in Vancouver?

Vancouver is home to a thriving tech and digital media industry, and there is a high demand for visually appealing and engaging marketing materials. 

2D animated explainer videos are a great way to tell the story of a tech or digital brand that may have elements that are not easy to capture in live action video with real people. 

Additionally, 2D animated explainer videos are an affordable option for businesses of all sizes. With their short length and relatively low production costs, they’re an ideal choice for companies looking to create high-quality video content on a budget.

 

How to Choose a 2D Animated Explainer Video Production Company In Vancouver

When choosing a 2D animated explainer video production company in Vancouver it’s important to look for a company that has experience in creating videos that are both engaging and informative. 

You’ll want to work with a company that has a portfolio of successful 2D animated explainer videos and can provide you with a customized solution that meets your specific needs.

Clutch rated UpMedia as one of the top video production companies in the city, and we produce a wide variety of 2D animation. 

Another important factor to consider is the company’s animation style. 

2D animated explainer videos can range from cartoon-style animations to more sophisticated, realistic animations, even motion text. You’ll want to choose a company that has a style that aligns with your brand personality and target audience.

2D animated explainer videos are an excellent way to engage and inform your audience, and they’re a popular choice for businesses in Vancouver, BC. 

When choosing a 2D animated explainer video production company, look for a company that has experience, a portfolio of successful videos, and a style that aligns with your brand. 

With a well-designed 2D animated explainer video, you’ll be able to captivate your audience and effectively communicate your message.

 

The Two Main 2D Animation  Styles 

Wondering which style is best for your brand? Take a look at these two leading styles of explainer animation to help inspire you for your next video!

Motion Graphics

Motion graphics is a style of animation that combines graphic design and motion to create visually appealing videos. This style uses typography, shapes, and other design elements to create engaging visuals. This style is great for explaining products, services, and ideas that are more visually oriented. 

A great example of motion graphics is the video we made for Van Kam. 

The video uses sleek and simple designs to explain the concept of cloud storage and how their new online order system saves clients time and money.

 

Character Animation

While a bit more cost effective, Character animation really makes the most impact overall. 

Character animation focuses on creating animated characters or cartoons that are relatable and engaging. 

This style is great for creating a story-driven video that connects with the audience on an emotional level. 

A great example of character animation is the video by Black Box Studios, for the company know as: SLACK. 

The video uses unique human characters and to showcase the overall benefit and simplicity of using Slack for communication and collaboration.

 

Conclusion

In conclusion, 2D animation is a great style for creating explainer videos due to its versatility and flexibility. The styles discussed in this blog post are all effective in communicating complex ideas in a simple and engaging way. 

When creating an explainer video, it is important to choose a style that best fits the message you want to convey and the audience you are trying to reach.


By Anthony Madani

Anthony is the Director at UpMedia Video, and an expert at Video Marketing, with a rapidly growing business. He’s spent over 18 years in media production, from award winning television shows (on Netflix and HBO), to producing ads for large corporations such as Toyota, Flight Center, and Canada Life.

One person drawing on a whiteboard, educating another person.

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