Want to blow away the big guys with video content marketing?
I’ve got great news for you. Having stunning videos that easily convey your genius, is no longer just for big corporations! The video content marketing landscape has changed.
Video production companies have been able to produce videos that give an amazing ROI, and attract massive sales.
There’s just one problem.
It requires a strategy that many people aren’t aware of, and even some video companies often ignore it.
Therefore, let’s review 3 different ways you can blow away the big guys with video content marketing.
1. BE ENTERTAINING
I see a lot of video content marketing in my industry and honestly, a lot of it doesn’t succeed.
This happens because it lacks substance.
Today’s audience demands originality, and will easily skip your video if it’s too boring.
One way you can guarantee your video content marketing will keep people watching to the end is to be entertaining!
Use humor, and you will captivate your audience.
Want an example?
Dollar Shave Club used humor in their first-ever promotional video, and within the first week of release, netted 12,000 new clients!
Here are a few more excellent examples of promotional videos that use humor effectively:
2. EMOTIONAL STORY ARC
You need a powerful story. Period.
An impactful story can trump any large budget video production that lacks substance. Guaranteed!
Last Year the New York Times did a study to find out what makes people feel the need to share content.
The number one motivator was when people find your video content marketing valuable and emotionally evoking.
Want to blow away the big guys?
Use your video content marketing to tell a story about the transformation of your past client.
This evokes emotion in your potential client because they want that transformation too!
If they feel emotionally compelled by your video content marketing, they will remember you, and they will eventually BUY.
Want some great examples of concrete storytelling that blows away conventional corporate videos?
Check these out:
3. TAILOR FIT YOUR MESSAGE
Who absolutely NEEDS to see your video content marketing?
How do they think, talk, and what problems are they facing?
This should be the starting point for your video content marketing.
If not, your videos will be too general and won’t keep their interest.
And it will fail.
What do you do instead?
If you want to blow away the big guys, I suggest you out-perform them with personalization!
Everything should be derived from your client’s biggest threats.
How do you do this?
Here are 3 ways to get clear on this:
- Audit your past clients’ biggest challenges
- Ask your current clients what their biggest challenges are
- Compile the most important ones into a list
Now you have the foundation of what your client is really looking for, and you can streamline your video content marketing to have maximum relevance to our ideal client!
The big guys often fail at this, so stepping up your understanding of client pain points will definitely help you blow your competition out of the water!
Ready to start making videos that work?
The most important ‘next step’ is to find the right video team for you.
Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He’s spent 12 years in media production, from award-winning television shows (appearing on Netflix) and movies to producing marketing content for large corporations such as Toyota, Flight Centre, Great-West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!
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