I’ve got great news for you.
Having stunning videos that easily convey your genius, is no longer just for big corporations!
The video landscape has changed.
Video production companies have been able to produce videos that give an amazing ROI, and attract massive sales.
There’s just one problem.
It requires a strategy that many people aren’t aware of, and even some video companies often ignore.
Let’s review 3 different ways you can blow away the big guys with video!
1 BE ENTERTAINING
I see a lot of marketing videos in my industry and honestly, a lot of them don’t succeed.
This happens because they lack substance.
Today’s audience demands originality, and will easily skip your video if it’s too boring.
One way you can guarantee your videos will keep people watching to the end, is to be entertaining!
Use humor, and you will captivate your audience.
Want an example?
Dollar Shave Club used humor in their first ever promotional video, and within the first week of release, netted 12,000 new clients!
Here are a few more excellent examples of promotional videos that use humor effectively:
2 EMOTIONAL STORY ARC
You need a powerful story. Period.
An impactful story can trump any large budget video production that lacks substance. Guaranteed!
Last Year the New York Times did a study to find out what makes people feel the need to share content.
The number one motivator was when people find your content valuable and emotionally evoking.
Want to blow away the big guys?
Use a video to tell a story about the transformation of your past client.
This evokes emotion in your potential client because they want that transformation too!
If they feel emotionally compelled by your video, they will remember you, and they will eventually buy.
Want some great examples of concrete storytelling that blows away conventional corporate videos?
Check these out:
3 TAILOR FIT YOUR MESSAGE
Who absolutely NEEDS to see your video?
How do they think, talk, and what problems are they facing?
This should be the starting point for your video content.
If not, your video will be too general and won’t keep their interest.
And it will fail.
What do you do instead?
If you want to blow away the big guys, I suggest you out-perform them with personalization!
Everything should be derived from your client’s biggest threats.
How do you do this?
Here are 3 ways to get clear on this:
- Audit your past clients’ biggest challenges.
- Ask your current clientS what their biggest challenges are
- Compile the most important ones into a list
Now you have the foundation of what your client is really looking for, and you can streamline your video to have maximum relevance to our ideal client!
The big guys often fail at this, so stepping up your understanding of client pain points will definitely help you blow your competition out of the water!
Ready to start making videos that work?
The most important next step is to find the right video team for you.
Anthony is the Creative Director at UpMedia Inc and a rapidly growing expert in Brand Storytelling. He’s spent 12 years in creative, from award winning television shows and movies, to producing marketing content for large corporations such as Toyota, Bellin and BC Lottery Corp. He is committed to helping your videos gain more leverage and impact online!