3 Ways Your Videos Guarantee Attention On Facebook

Want to get the upper hand on using video to get more exposure on Facebook?

Facebook’s CEO Marc Zuckerberg has a huge problem.

Overall Facebook engagement is on the decline.

Want to know why?

Because there’s too many ads, and people are sick of it.

So here’s what he’s doing about it.

He’s increasing ad cost, and reducing the amount of advertisements in your feed.

Now, what does this mean for your business?

First: The most viral posts on Facebook in 2017 were videos. 

Second: Your corporate videos need to capture attention of your viewers, or they won’t get noticed in the onslaught of feed content.

In this blog I’m going to show you 3 ways to guarantee your Facebook videos stay visible, relevant, and capture attention.

1. Be Distracting

Know this and know it well; many people come to facebook to be distracted.

If you can become that distraction for people, you will win big.

How do you do this?

Use videos with stunning imagery. Something original that grabs attention. A Cinematic look works well.

Use bright colours, and appealing music.

Cover engaging topics. Here are two topics that rank really high:

  1. Heartwarming stories
  2. Practical hacks and tips.

Focus on these points and your video will become that distraction people are craving.

2. Be Human

Facebook isn’t about pushing your latest promotion or content. Rather Facebook is about reaching out and engaging with your audience during their “me” time.

– Heidi Cohen, Actionable Marketing Expert.

Humanize your videos by putting the spotlight on stories of real people in your business. Talk about your team,  your clients, and their transformations.

Here are some great examples:

  • Customer success stories
  • Staff spotlight
  • Heartwarming effects on your community
  • Company culture videos

The question to ask yourself is, is this video worthy of “me” time?

3. Keep It Short & Sweet

Make sure your video respects people’s time, and their short attention span.

After all, their about to get busted by their boss for not working in about 5 seconds…

Just seeing 10 minutes in the timeline, creates a drop in motivation and interest.

90 seconds is the ideal time for a Facebook video.

It’s digestible on a time constraint.

Turn your large body of knowledge into multiple short distraction-sized tutorial videos.

It takes time for someone to build rapport with your brand, so take your time and be patient!


Make sure your videos fit the mindset of the person using facebook, and you will guarantee attention, which puts you far ahead of most people drowning in the sea of noise online.


Just getting started with video? Check out the S.A.V.E.

A woman raising her hands in the air, very excited, because she's saving tons of money on her promotional video.

By Anthony Madani

Anthony is the Director at UpMedia Video, and an expert at Video Marketing, with a rapidly growing business. He’s spent over 18 years in media production, from award winning television shows (on Netflix and HBO), to producing ads for large corporations such as Toyota, Flight Center, and Canada Life.

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