Facebook Is In Trouble
Facebook’s CEO Marc Zuckerberg has a huge problem.
Overall Facebook engagement is on the decline.
Want to know why?
Because there’s too many freaking ads! People are sick of it.
So here’s what he’s doing about it.
He’s increasing ad cost, and reducing the amount of advertisements in your feed.
Now, what does this mean for your business?
First: The most viral posts on Facebook in 2017 were videos. So if you aren’t using video to advertise – goodnight folks!
Second: Your videos need to capture attention of your viewers, or they won’t get noticed in the onslaught of feed content.
In this blog I’m going to show you 3 ways to guarantee your Facebook videos stay visible, relevant, and capture attention.
Are you ready?
1. Be Distracting
Know this and know it well; many people come to facebook to be distracted.
If you can become that distraction for people, you will win big.
How do you do this?
Use videos with stunning imagery. Something original that grabs attention. A Cinematic look works well.
Use bright colors, and appealing music.
Cover engaging topics. Here are two topics that rank really high:
- Heartwarming stories
- Practical hacks and tips.
Focus on these points and your video will become that distraction people are craving.
2. Be Human
“Facebook isn’t about pushing your latest promotion or content. Rather Facebook is about reaching out and engaging with your audience during their “me” time.”
– Heidi Cohen, Actionable Marketing Expert.
Humanize your videos by putting the spotlight on stories of real people in your business. Talk about your team. Talk about your clients. Talk about their transformations.
Here are some great examples:
- Customer success stories
- Staff spotlight
- Heartwarming effects on your community
- Company culture videos
The question to ask yourself is, is this video worthy of “me” time?
3. Keep It Short & Sweet
Make sure your video respects people’s time, and their short attention span.
After all, their about to get busted by their boss for not working in about 5 seconds…
Just seeing 10 minutes in the timeline, creates a drop in motivation and interest.
90 seconds is the ideal time for a Facebook video.
It’s digestible on a time constraint.
Turn your large body of knowledge into multiple short distraction-sized tutorial videos.
It takes time for someone to build rapport with your brand, so take your time and be patient!
Make sure your videos fit the mindset of the person using facebook, and you will guarantee attention, which puts you far ahead of most people drowning in the sea of noise online.
Anthony is the Creative Director at UpMedia Inc and a growing expert in Business Storytelling. He’s spent 12 years making compelling content in mediums such as 2D and 3D animation, and video, and on award winning television shows and movies. He is committed to creating impact in the business world with video storytelling.