4 Best SEO Tips for Your YouTube Video

YouTube SEO

Corporate Video Complete? What’s Next?

Now that you have developed your corporate video with the help of a corporate video production company such as corporate video production Vancouver, corporate video production Burnaby, corporate video production Surrey, and corporate video production Richmond, what’s next?

The next step is to upload your video onto YouTube, the most prevalent online video sharing and social media platform, and start to gain viewership from the platform.

To heighten the chances of your video being viewed by your target audience, you should engage in the following optimization approaches. These approaches will help your video appear at the top of YouTube search results when users are searching for content related to your video on YouTube.

Here are the four best optimization tips you can use for your YouTube video.


1. Identify Relevant Keywords Pertinent to Your Video

Before optimizing your video for YouTube search results, you should research and find out which keywords your target market uses to find content related to your video. There are different keyword research tools you can use. Examples include Google Ads Keyword Planner, SEMRush and Ahrefs. You can use these tools to find relevant keywords by entering a set of keywords such as “2023 Toyota RAV4 walkaround video” or “how to bake chocolate chip cookies”. These tools will generate a list of relevant keywords related to the input keywords that users search for on YouTube.

2. Include Relevant Keywords in Your Video Title

Once you have identified relevant keywords, you should make sure they’re included in your video title.

Video titles that closely match what the viewer is searching for are more likely to appear higher on YouTube search results. For example, if you find that your target audience is searching for “2023 Toyota Corolla interior” on YouTube and you have produced a walkaround video (exterior and interior) of the 2023 Toyota Corolla, make sure to include the keyword phrase “2022 Toyota Corolla interior” in the video title.

3. Rename Your Video File Using A Target Keyword

Just like you can optimize the video title by including relevant keywords in the title name, you should also optimize the video by incorporating relevant keywords in the video file name. Why? YouTube uses keywords in the video file name to gain textual understanding of a video. For example, if the file name says “2023-Toyota-Corolla-Walkaround”, YouTube will understand that the video is related to the 2023 Toyota Corolla walkaround. This will help the video appear on YouTube search results related to search terms about “2022 Toyota Corolla walkaround”.

This might seem like common sense, but you’d be surprised how often it gets missed!

With that in mind, replace the usual “business_ad_003FINAL.mov” file name with your desired keywords.

4. Optimize Your Video Description

It’s also important to include your keywords in your video description. Again this is something that newcomers to posting on Youtube often neglect. By including your targeted keywords in your video description, your video will likely appear on YouTube search results for these keywords, as well as under “related videos”. For example, if you include keywords such as “things to do in Vancouver”, your video will appear on YouTube search results search terms related to travelling to Vancouver. The video will likely be a suggested video for content related to tourism in Vancouver.

By Anthony Madani

Anthony is the Director at UpMedia Video, and an expert at Video Marketing, with a rapidly growing business. He’s spent over 18 years in media production, from award winning television shows (on Netflix and HBO), to producing ads for large corporations such as Toyota, Flight Center, and Canada Life.

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