I’m sure you’ve noticed that video seems to be everywhere.
But how effectively are you using it to stand out, and gain authority?
There are four main reasons why video is becoming so popular, and how you can take advantage of it in your marketing strategy!
1. Video Makes You Stand Out Online
There are literally millions of websites on the Internet.
Nowadays, you now need more than a website to stand out.
A video on your site adds a face and personality to your brand (something most people just aren’t doing).
People buy when they feel trust, and having a strong video will instantly give you a trust advantage over first time viewers, and regular websites.
According to KissMetrics, people are from 64% to 85% more likely to purchase from your business after seeing your video.
So get video on your website, and sail above the rest.
2. Videos Grants You Celebrity Status
Want to supercharge your authority? Use Video!
A super cool thing happens when people see you on camera.
They start to view you as a celebrity.
For decades we have been conditioned to view people on camera as celebrities.
It’s only in the last few years that being on camera has become so easy, so our conditioning hasn’t quite caught up.
Even on Youtube or Facebook, if people see you multiple times on a video platform, they will start to associate you with a celebrity status. It’s psychological.
This is a huge tool, so take advantage of this!
3. Video Is Way More Engaging Than Text
Aren’t you getting tired of long posts? How hard is it to keep people’s attention on your post?
Video is far easier to consume, and much more appealing.
If your video has personality, it will keep people watching right to the end.
Especially if you have a good story.
People love stories and once they make it halfway through, they become attached and NEED to see the ending.
On top of that, you can get way more information to your viewers.
Forrester research has found that one minute of video equals 1.8 million words of text.
Nobody is gonna read that much, but they will happily watch your engaging video!
4. Video Boosts Your SEO
How good is your SEO? Want to give it a quick boost?
Google, Youtube, Facebook, and most other online hubs recognize video as the most relevant and likely to engage people, so having video on your website will boost your SEO.
Search engines thrive on keywords.
Did you know that Google will scan your Youtube video for keywords and rank them accordingly?
If you incorporate industry specific searchable keywords into your video, you content will rank higher, and you will get found easier when people search for those keywords.
Also, Millennials constantly scan a website for video, and if you have a good one to display, you will get more clicks, and shares.
For more insights on video, or to hire UpMedia as your rockstar video team, contact us today!
Anthony is the Creative Director at UpMedia Inc and a rapidly growing expert in Brand Storytelling. He’s spent 12 years in creative, from award winning television shows and movies, to marketing content for large corporations such as Toyota, Bellin and BC Lottery Corp. He is committed to helping your videos gain more leverage and impact online!