Youtube has become mega-popular recently, and more and more people are diving DEEP into video content creation.
Are you using it in a way that converts browsers into warm new leads?
Wanna hear something crazy?
You have about 7 seconds on average to keep someone’s attention.
If you fail, they get distracted and scramble to the next article or task.
That’s not a lot of time.
Therefore, there are specific things you should do to keep people’s attention.
After studying Youtube experts and trying out different strategies with my clients, I’ve discovered the best 5 step recipe to hold attention and convert those new leads.
STEP 1: ANNOUNCE WHAT THE VIDEO IS ABOUT
Start by reaffirming what the video is about and what they will learn.
This is critical because so often videos say they will teach you a lesson, but take forever to get to the point. Or they don’t precisely cover the topic.
Ever happened to you? It’s annoying isn’t it?
This has caused people to spend the first 7 seconds scanning the video to ensure they aren’t wasting their time.
If you begin by reaffirming them they are indeed in the right place, you will gain their confidence and keep them watching.
STEP 2: SHOWCASE YOUR BRAND IDENTITY
Once you have completed step one, then (and only then) should you introduce your logo.
This is important if you are conducting a series of videos, because it creates something called “brand consistency”. This means that your genius can be found throughout all of your content. It creates trust.
It also keeps your brand, branded in their minds. This is good.
So make sure you flash your bat signal early in every video.
The more they see it, the more they will call to you when trouble arises.
STEP 3: THE BODY
Now we know who are and what you’re all about. Let’s dive into the deep end.
The most important thing here is to keep your content valuable.
How can you add the most value to your video?
What can you tell people that your competitors haven’t?
How can you one-up the competition with value?
Here is a great example of how to get right into the meat of it and start adding value:
STEP 4: ASK QUESTIONS OFTEN
Do you know what will bore your audience the most?
Blundering on about yourself.
Keep your audience engaged in your video by asking them questions. This will keep them engaged and involved.
It’s just like school. The teacher that asks more questions keeps you on your toes.
The teacher that rambles on, quickly loses your attention.
These days, most people watching your videos have the attention span of an 8 year old, so we need to continually ask them questions throughout the process and help your viewer internalize what you’re saying.
STEP 5: CALL TO ACTION
Why are you making this content in the first place?
Don’t lose sight of that.
A call to action should be very simple.
A one-step action; something easy enough for them to do while they are still motivated by your video, and feeling generous!
A few examples:
- Subscribe to my Youtube Channel
- Click here for more videos (let the Youtube Binging begin)
- For more info, go to my website www.buymystuff.com
- Leave a comment below.
Your call to action shouldn’t be to club them over the head and drag them back to your cave.
It’s to lead them one step close to a sale.
Eventually you want to lead your viewer off Youtube, and back to your website where you can continue to lead them down your sales funnel.
This is why your Call To Action should be the finishing move of your Youtube video.
Don’t make a video without it!
Anthony is a growing expert in Business Storytelling and Creative Director at UpMedia Inc. He’s spent 12 years making compelling content in mediums such as 2D and 3D animation, and video, and on award winning television shows and movies. He is committed to creating impact in the business world with video storytelling.