6 Video Marketing Trends Vancouver Businesses Should Look Out for in 2023

video marketing 2023

2023 is just a few weeks away and we are excited about what the new year will bring! With the overall digital content consumption increasing in the last few years, we anticipate further growth in demands for online video content.

If you’re preparing your marketing plan for 2023, here are the six best video marketing trends you need to consider.


1. Usage Of Corporate Videos

Even though most of us use our phones to capture photos or shoot videos, corporate videos are still the go-to video production method if you’re looking to make maximum impact with Brand awareness.

When you hire a corporate video production company to produce a video, you’re getting more than just the high quality video production, audio, top tier voice over etc.

You’re getting a story that goes much deeper than an Instagram Reel ever can. You’re getting a real in depth description of your values, solutions, and the impact you deliver. These are the things your audience needs to see! With this in mind, we expect more businesses investing in professionally directed and produced corporate videos in 2023!


2 Educational Animated Explainer Videos

Videos are powerful tools to educate your consumer. By using videos, particularly animated explainer videos, you can deliver content that stimulates viewers’ auditory and visual senses. Animated explainer videos are terrific for how-to tutorials, product explanations and building brand awareness.

Moreover, you can use animated explainer videos on multiple digital platforms to maximize your reach and return-on-investment on producing the videos. For example, you can create an animated explainer video and you can distribute the video on Instagram, YouTube, Facebook, TikTok and newsletters.

Sharing the video via multiple channels helps your business engage with your customers in different touch-points of the customers’ shopping journey which will help your target audience with their purchase decision (the videos will help your audience decide to purchase your products or services, of course). We foresee more animated explainer videos in 2023 as more brands want to leverage videos to educate their customers in a fun and interactive way!


3 ‘Live’ Story Videos

While we are big advocates of corporate videos (hint hint, nudge nudge), we understand that there’s a growing need for shooting interactive and fun videos using a phone. One of these places or occasions is shooting “live” videos. If you’re hosting an event or gala, or want to do a fun tour around your facility or store, you can do so by shooting an Instagram live story using your phone.

This real-time, interactive video marketing approach helps you connect with your audience, exchange comments and build a strong rapport. Why are ‘Live’ videos so valuable? Because they garner a lot of attention right away. The Instagram audience is most often tuned into what is exciting and new, and a Live video is the most current video in their feed, because it’s happening right in front of them.  Instagram also pushes Live content to the top of the feed, so using gives you very powerful free advertising!


4. Linkedin Videos

LinkedIn, one of the most professional social media sites, boasts approximately 875 million members in more than 200 countries and territories worldwide, in 2022. As many business professionals access the site to learn about brands or connect with other professionals, LinkedIn is a fantastic platform for you to connect with a specific audience, particularly if you’re in the B2B space.

For example, you can share a corporate video or animated explainer video on your company status update so that prospects can learn more about your products or services via the video. If you’re engaging in outreaching via LinkedIn, you can include a corporate video or an animated explainer video in the outreach message so that your prospects can watch the video on their own time to learn more about your brand. As companies increasingly use social media platforms to engage with clients, particularly LinkedIn within the B2B space, we expect to see more video usage for LinkedIn marketing.


5. Vlogging For Brands

As online viewing habits go, vlogs are perhaps one of the most interesting and popular forms of video content among internet users. Roughly 44% of internet users watch vlogs every month.More often than not, individuals use vlogs, or video blogs, to document day-to-day life, share their expertise, showcase their talents or simply express themselves. However, in recent years, we’ve seen celebrities and micro-influencers leverage this to interact with their fan base.

Similarly, we have seen several brands following suit.Brands can vlog on social media channels such as Instagram, YouTube or TikTok to share behind-the-scenes content about their production process or projects to storytell and further spark the audience’s interest in the companies’ products or services. To produce branded vlogs, you can do so with your handy phone or you can go with a professionally produced and edited corporate video.Either approach has its pros and cons. For example, shooting a video with your phone makes the video content more casual which could help you relate and connect with your audience. However, the quality of such video is not as professional as a corporate video. Either video production approach can be positive for your company, depending on your branding and goal.


6. Reels

You can’t forget what is most likely the most powerful marketing video on the planet right now; Reels.

Like them or not (and most people enjoy them), Reels get you more attention, more views, and more interest than any type of video form on the market right now.

Hootsuite’s study discovered that Reels on Instagram get 300 to 800 likes per post. That is quite a bit more than than IGTV and in-feed video posts which get about 100 to 200 likes.

With about 2.5 Billion estimated daily users on Instagram, and 91% of them watching Reels, this is the method of choice for you to make an explosion in your video marketing.

You still have to keep in mind, that Reels won’t lead to a sale after one watch. The thought process you should maintain is that Reels are a constant reminder that you are in business, and doing great work. That way when the time comes for someone to need your services, you will be top of mind. Word of mouth is still an uderrated form of sales, and using Reels can help you get more people to “remember” you!

So be ready to think long term!

By Anthony Madani

Anthony is the Director at UpMedia Video, and an expert at Video Marketing, with a rapidly growing business. He’s spent over 18 years in media production, from award winning television shows (on Netflix and HBO), to producing ads for large corporations such as Toyota, Flight Center, and Canada Life.

One person drawing on a whiteboard, educating another person.

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