6 Tips for Incorporating Corporate Video Production Into Your Digital Marketing Strategy

Digital Marketing Strategy

Corporate videos are key to capturing audiences and gaining loyal followers.

These days, if you run a business, if you exist online, or if you have any kind of venture, you need corporate videos as part of your marketing strategy.

According to Social Media Week, 78 percent of people report watching videos online each week while 55 percent of those watch on a daily basis!

More than half (54 percent) demand more video content on top of what they already consume. That’s a huge market opportunity for anyone who is looking to grow their audience this year.

We know that starting your corporate video strategy can be daunting. So if you’re looking to integrate corporate video production into your digital marketing strategy, check out these six tips for creating effective videos that drive engagement.


1. Make Your Brand More Relatable

Consumers don’t just want to buy your products; they want to buy into who you are and what you stand for. They want to feel connected to your company and its values. A consumer’s feeling of trust towards your business increases when they feel like they’ve gotten to know you. Make it easy for them with corporate videos about who you are and what the mission is behind your brand. Share a personal reason why your brand exists and why your work is important to you. Every brand has a story, and sharing yours can help create a relationship between you and the consumer.

2. Showcase Your Team’s Talent

Audiences love it when you lift the veil and reveal what’s behind the scenes. They’ll love it even more when they see your team is your secret weapon.

Let them meet your team and showcase how each team member contributes towards the brand’s mission and impact. Shining a spotlight on your team gives a feeling of exclusivity and personability that will help to set your brand apart, allowing audiences to connect with you beyond just your product.

It humanizes your brand and gives a sense of real and honest communication, which helps to instill trust with your audience.

3. Use Video As Case Studies

Case study videos are perfect for showing potential customers what working with you is really like. Here, you can demonstrate the process of how you take on projects, how you work together with clients to find solutions, and how your company delivers on its promises!

It’s also a great opportunity for you to highlight any outstanding projects and achievements to help potential clients understand your commitment to, as well as your track record of quality and excellence.

4. Explain Your “Difference”

A brand is just another brand until audiences understand what sets you apart. Whether it’s your story of origin, your company culture, your commitment to making a social impact, or your unique take on a product or service, corporate video is an ideal format for demonstrating why your company stands out.

5. Support A Cause Through Video

If your company supports a charitable effort, making video content for the cause is a win-win. Your company wins for demonstrating its commitment to social impact, and the social cause benefits from exposure and your testimonial.

But don’t do it just for the PR, of course. Find a cause that you believe in and which aligns with your company’s values. The authenticity of that connection will show on camera, helping to boost morale within your team as well as win you new audiences.

6. Client Interviews & Live Testimonials

Social proof sells. In addition to being a great source of content, having your clients’ support can help to convert potential customers and instill trust in your business.

According to Sprout Social, 91% of shoppers reference online reviews before making a purchase, making client testimonials a valuable asset for your digital marketing strategy. Showcase satisfied customers by conducting interviews and having them give testimonials and reviews on camera.

There are so many ways to create a genuine connection with your audiences through video content. The great news is that there’s no limit to what kind of videos you can produce. You can shine a spotlight on your business’s story from any and every angle. These days, the more video assets you produce, the farther your reach and the deeper your connection with your audience.

If you’re looking to share your story with the professional video production it deserves, contact us for a free consultation on your video project or idea.

By Anthony Madani

Anthony is the Director at UpMedia Video, and an expert at Video Marketing, with a rapidly growing business. He’s spent over 18 years in media production, from award winning television shows (on Netflix and HBO), to producing ads for large corporations such as Toyota, Flight Center, and Canada Life.

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