How Company Culture Videos Boost Your Brand Awareness

Company Culture videos are a hot tool to boost your brand awareness.

If you’re looking to showcase your company culture, throwing a fun party, and capturing it on video is a great strategy to get some amazing video content.

You know those work parties that everyone is having at Christmas or Halloween?

Did you know they are jam packed full with juicy marketing material?

A compelling story is the best approach to attracting more business.

Today’s generation is sick and tired of sales gimmicks.

They crave personality.

If they can’t relate to you, they won’t buy your product.

If you have a good story, you become relatable, because YOU appeal to their ego.

Your work party is a great story. So capture it on video!

Here are 3 tips to creating a compelling Company Culture Video.

1. Do Something Different

What’s new and exciting about your company culture?

What kinds of parties do you typically throw for your employees.

Is it the same old boring thing you do every year? What haven’t you done yet?

Ask people around the office to pitch ideas and help you organize.

Theme parties are always a win.

2. Capture Facial Expression

This may seem obvious, but it’s often overlooked. Or done poorly.

Capturing eyes and smiles highlights personality.

People are here to have fun!

They are doing things they don’t normally do at work. They are letting loose.

Mary is getting merry.

Shy-Sheila has finally emerged from her cubicle!

So make sure you capture this content close up.

3. Reflect The Values Of Your Business

Does this party affect the neighbourhood? Are you hiring a local baker to supply the desserts?

How is the world better off because of this event? What if everyone brought something to donate to a charity?

Use the party to further the values of the company, in a fun and dynamic way you normally wouldn’t.


If you can capture this on camera, your clients will get to see your personality.

They will see your party as a compelling story worth telling.

So party on!

By Anthony Madani

Anthony is the Director at UpMedia Video, and an expert at Video Marketing, with a rapidly growing business. He’s spent over 18 years in media production, from award winning television shows (on Netflix and HBO), to producing ads for large corporations such as Toyota, Flight Center, and Canada Life.

One person drawing on a whiteboard, educating another person.

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