Our Own Philosophy
You are NOT the Hero.
We’ve discovered that by putting your client at the centre of your story, and making them the Hero, you invite them into a narrative they’ll get excited about!
Meanwhile, positioning yourself as the Mentor (who helps the Hero win the day) puts you in a position of authority which attracts your most ideal clients.
You are not the Hero; Your client is, because of you. Now that’s a story worth telling!