Sell More Tech Products With Animated Explainer Videos

A cartoon of 2 people in a digital world, sitting by the computer, creating an animated explainer video.

Animated Explainer videos are bridging the gap between technology and human connection!

The Power of Animated Explainer Videos

A Unique Visual Style

Animated explainer videos have the inherent ability to adopt a wide range of visual styles that align with your brand’s identity and the product’s impact. 

From minimalist and clean designs to vibrant and detailed aesthetics, the visual style you choose can significantly impact your viewers. It’s just a matter of deciding what style works best for you. 

For instance, if a company is introducing a new mobile app that focuses on organization and efficiency, a clean and sleek visual style can mirror the app’s functionality. 

Conversely, a product geared towards children’s education might opt for colourful and playful visuals to establish a connection with its younger audience.

Heck, you may want to incorporate both, and have things more busy during the “pain point” part of the video, and then clean things up once you get to the “solution” part of the story. 

Here is a great example of a clean and clear branded visual style. 

Compelling Storytelling

Speaking of story…at the core of every successful animated explainer video lies a compelling narrative that resonates with your audience. 

To humanize technology, companies should craft narratives that are relatable to your target audience.  

Consider a scenario where a family struggles to keep track of their household tasks and responsibilities. Introducing a smart home management system through the lens of this family’s challenges creates an emotional bond between the viewers and the technology. 

The delight of overcoming challenging obstacles aligns with your viewers’ own desires, which creates a seductive storyline that will get you more results. 

So consider the critical role that your script and storyline plays in your animated explainer video. 

If you need an expert in the art and science of storytelling, reach out to us.

Humanizing Technology With Animation

Empathy through Visualization

Technology often risks alienating users due to its complexity. Animated explainer videos counter this by leveraging visual storytelling to evoke more empathy. 

Empathy is your most spicy ingredient when it comes to storytelling. Those who can create a clear sense of empathizing with your viewer, so make sure you spend some quality showing how you understand and care for your customer. 

Let’s take an example of a health monitoring device. By illustrating a character’s daily routine, struggles, and aspirations, the video can portray the device as a reliable companion in the user’s health journey. 

The animation can showcase the device seamlessly integrating into the character’s life, transforming the technology from a vague concept into a supportive, and critical companion!

A cartoon of a man with a beard sitting at his desk creating an animated explainer video.

Showcasing Real-World Applications

The other challenge with introducing new technology lies in helping potential users envision its practical applications. 

Animated explainer videos excel at this by demonstrating the product’s real-world uses visually. 

For instance, if a company is launching a cutting-edge communication tool, the video could showcase diverse scenarios where the technology enables seamless remote collaboration, from international business meetings to virtual family gatherings. 

This approach makes the technology tangible and relevant, sparking curiosity and excitement.

Basically, add a touch of human interaction to your story, and you’ve got a great animation explainer video. Add a pinch of empathy, and you’ve got a heartwarming video. Add another pinch of real world application, and you’ve got a no-brainer product!

 

Crafting an Effective Animated Explainer Video

Tailoring Your Message

A personalized message speaks volumes. To humanize technology effectively, businesses must deeply understand their target audience. By addressing the pain points, aspirations, and language that resonate with potential users, the video becomes more relatable. 

For instance, a Fire-Smart campaign could tailor its message to a home owner’s concerns about environmental threats and causes of home fires.  

By addressing these specific worries more directly, the video establishes a sense of understanding and connection that a business owner will relate to.


Here is an example of an animated explainer video we made for the Fire Hall for the city of Port Moody. 

Visual Identity and Branding

Consistency in visual identity enhances brand recognition. Animated explainer videos should seamlessly integrate your brand elements, such as colors, logos, and design motifs, even your brand voice. 

If a company is launching a new smart home device, the video’s animation style could incorporate the brand’s signature color palette and logo throughout.

This integration reinforces the company’s identity and assures viewers of the video’s authenticity. So don’t be afraid to color your trees purple or yellow, if it matches your brand colors. What this shows people is that your brand has importance and meaning. And people will associate those colors with your company. 

Use of Interesting Animation Principles

The art of great animation lies in its ability to bring inanimate objects to life. Incorporating captivating animation principles elevates the video’s impact. 

For example, the animation could create a big contrast before a major action takes place, to build excitement before introducing a new feature of the product. 

Additionally, employing the principle of exaggeration can emphasize the product’s benefits. Don’t be afraid to have fireworks exploding out of your smart device, or 100 hearts flutter up after liking a post. This is where animation becomes most impactful, because of its ability to exaggerate in a way the video production never can. So go a little bit crazy!

Conclusion

In a world driven by technology, animated explainer videos serve as a force for connection and empathy. 

By simplifying complexities, weaving relatable narratives, and showcasing practical applications, these videos breathe life into new products. 

The art of humanizing technology through animated explainer videos goes beyond transactional introductions – it fosters trust, evokes emotion, and creates an authentic bond between users and innovation. 

As technology continues to advance, these videos stand as a testament to the power of combining the digital world with the human experience.

If you’re thinking about using an animated explainer video for your product, reach out and contact us today!


By Anthony Madani

Anthony is the Director at UpMedia Video, and an expert at Video Marketing, with a rapidly growing business. He’s spent over 18 years in media production, from award winning television shows (on Netflix and HBO), to producing ads for large corporations such as Toyota, Flight Center, and Canada Life.

One person drawing on a whiteboard, educating another person.

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