Animated Explainer Videos: Accelerate Your Visual Storytelling

Animated Explainer Videos

If you’re tired of the same old boring corporate videos that fail to engage your audience, it’s time to spice things up with animated explainer videos

In this beginner’s guide, we’ll explore how animated explainer videos can take your brand storytelling to new heights. Get ready to dive into a world of creativity, imagination, stunning visuals, and a dash of humour!

What are Animated Explainer Videos?

Let’s start by understanding what exactly animated explainer videos are. 

Simply put, they are short, engaging videos that utilize animation to explain a product, service, or concept. With captivating visuals, storytelling, and sometimes humor, these videos grab attention and leave a lasting impression. 

They are perfect for marketing, training, onboarding, and attracting brand new clients. 

According to Hubspot – “Animated videos can be a great format for hard-to-grasp concepts that need strong visuals or to explain an abstract service or product.


Why Choose Animated Explainer Videos?

Now, you might be wondering why animation is the perfect choice for your brand storytelling needs. Animation offers a unique set of advantages that traditional live-action videos simply can’t match. It allows you to bring abstract or complex ideas to life in a simplified manner, using cartoons, 3D photo rendering, or visuals. 

Want to showcase your innovative technology? 3D animation can show you what a product looks like on the inside in a matter of seconds. 

Moreover, 2D animation gives you the freedom to create unique characters, imaginative worlds, and tell any story you can dream of.

So if you’ve got something that needs a more interesting look than a live action actor explaining or showing you a product, and you want to dive deep into the functionality in a compelling way, an animated explainer video is for you. 

2D Animation Explainer Videos

In the realm of animated explainer videos, 2D animation has long been a popular choice. Known for its simplicity and versatility, 2D animation combines two-dimensional illustrations with movement and storytelling. 

2D animation explainer videos offer two main advantages. 

First, they can effectively simplify complex concepts, making them easily understandable for viewers. By using vibrant colors, captivating characters, and creative storytelling, these videos can grab and retain the attention of your target audience. 

Additionally, 2D animation allows for easy customization, enabling you to tailor the video to match your brand identity and message.


3D Animation Explainer Videos

3D animated explainer videos take things to the next level by adding depth and realism to the visuals. UpMedia’s expertise in 3D animation allows businesses to create immersive and visually stunning explainer videos that leave a lasting impact on viewers.

The key benefit of 3D animation explainer videos lies in their ability to showcase visuals and concepts that are challenging to capture on video, in a lifelike manner. 

A great example of this is things like airflow, bacteria, fuel cells, and so on. 3D can bring to life concepts that are “invisible” to the naked eye. 


3D animation can also be used when you want to protect proprietary information. In the example with Nexii Construction, we used green gel, as a replacement for the proprietary material they used, in order to protect their IP, but still help the client see the value. 

Whether it’s demonstrating a complex engineering mechanism or showcasing a product from every angle, 3D animation brings ideas to life in a way that is both engaging and informative. 

With UpMedia’s expertise, you can leverage this technology to create impactful marketing assets that resonate with your target audience.

2D & Live Action Animated Videos

Sometimes, combining animation with live-action footage can create a unique and memorable viewing experience. By integrating live-action shots with 2D animation elements, businesses can showcase their products or services in a relatable and visually appealing manner. 

This hybrid approach combines the best of both worlds, allowing for storytelling through animation while maintaining a sense of authenticity through real-life footage.

With the right production team, you can seamlessly blend animated characters, graphics, and text with live-action footage, creating a cohesive and engaging narrative for your animated explainer video. This approach not only captures attention but also establishes a connection with the audience by incorporating real people and environments. 

Here is another version of the HAVEN video we made, using a hybrid of ‘real life humans’ and 3D animation. Notice how they work in conjunction to help tell the story! 

Cartoon Animated Videos

Cartoon animation has a timeless appeal that resonates with both children and adults alike. By leveraging cartoon animation in your explainer videos, you can infuse a sense of fun and playfulness into your brand message. Cartoon characters have the ability to evoke emotions, tell stories, and create memorable experiences for viewers.

Cartoon animation explainer videos offer immense flexibility in terms of visual style and narrative. They allow businesses to create characters and scenarios that reflect their brand personality and connect with their target audience on a deeper level. Whether it’s a humorous storyline or a heartwarming message, cartoon animation has the power to leave a lasting impression on viewers.


Animated explainer videos have become a cornerstone of modern marketing strategies. 

By harnessing the power of animation, businesses can effectively convey their message, simplify complex concepts, and engage with their target audience in a memorable way. Whether you choose 2D animation, 3D animation, a combination of animation and live-action, or cartoon, leveraging the power of animation is certainly going to boost your success!

If you’re looking for animation services, contact us today for a quote. 

By Anthony Madani

Anthony is the Director at UpMedia Video, and an expert at Video Marketing, with a rapidly growing business. He’s spent over 18 years in media production, from award winning television shows (on Netflix and HBO), to producing ads for large corporations such as Toyota, Flight Center, and Canada Life.

One person drawing on a whiteboard, educating another person.

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