Think video has hit its peak of popularity?
Not even close.
It’s in its early teens, and just hitting puberty.
This is good news for you because if you haven’t fully harnessed the power of video, you’re not too late.
But if you don’t jump on video marketing now, then yes, you are in DEEP SH*T.
You are currently in danger of being left behind, and drowned in noise of the busy marketing world.
To put it into perspective, imagine not having a website!
In 2018, that’s what it will be like, not having a video.
Let’s look at three reasons why if you aren’t using video, you are in DEEP SH*T.
1. Get More B2B Business
The Web Video Marketing Council conducted a survey in 2015 with over 350 B2B professionals in marketing, agencies, and management.
What did they find out about video?
A whopping 96% are investing in video! That’s a very higher percentage.
And get this, of the group that was already using video, 73% claimed video has positively impacted their marketing results and ROI.
Whether you are in B2B or not, video is clearly helping people win.
If you aren’t using video, you will become the 4%, and you will be in DEEP SH*T.
2. Social Media Is Pushing Video
All major social media platforms are pushing video.
Even platforms that used to be know for text or photos are now including a video option.
For example, Instagram launched Instagram Live this year, which allowed you to stream video live.
They also increased the length of video you can post from 15 seconds – 60 seconds.
Twitter just launched Twitter Live – same basic thing. They want you to use video to tweet.
LinkedIn just released an update that they will be giving priority space to video posts.
(Blog on LinkedIn video coming soon.)
So you see, video is becoming so popular that pretty much all major social platforms are leveraging it.
So the question to ask yourself is, are you in DEEP SH*T?
3. Video Gives You The Most Advanced Analytics
One of the most important reasons why you need to start using video, is it gives you more accurate data.
There is so much sales data you can learn from tracking video stats.
For example, never before have we been able to literally track attention span.
Your video data can tell you things like:
• How, where your audience consumes your videos
• Who consumes your videos
• How long they watch, drop off points
• Where in the world people are watching
• When people are clicking through to answer your calls to action
With this kind of data you can offer prospects what works to keep them engaged, and buying your products.
If more and more businesses are using this data to build client attraction, and you aren’t, guess what?
You’re in DEEP SH*T!
The bottom line is, Video is growing beyond being a competitive advantage, and is becoming the standard.
If you aren’t using video NOW, you will soon disappear.
Let UpMedia know how we can help you stay in the race, and actually take the lead.
We’ve worked with a variety of brands, from one employee, all the way to hundreds of employees and offices across the world.
We want to work with brands that strive to make an impact, and have a story to tell.
We walk our talk, study the industry, and lead by taking creative risks, all so that your video can turn potential clients into raving fans.
Anthony is the Creative Director at UpMedia Inc and a rapidly growing expert in Brand Storytelling. He’s spent 12 years in creative, from award winning television shows and movies, to marketing content for large corporations such as Toyota, Bellin and BC Lottery Corp. He is committed to helping your videos gain more leverage and impact online!