Want an ‘ideal client’ video tractor beam?
Video has done that for a lot of B2B businesses, who have developed creative new approaches to grabbing your attention.
But here’s the issue…
Video production often just plain fails to do this.
Mostly because they don’t speak the language of their ideal client.
I’m going to discuss a proven strategy to help you get the most ideal clients, and get them excited to work with you.
Narrowcast Your Video Production
Video production or not, speaking to your ideal client’s language can only happen when you understand them. So learn to empathize..
Here’s what we’ve discovered…
There is a concept in broadcasting called Narrowcast which means, narrow your broadcast to a specific audience.
If your video production doesn’t narrowcast, and isn’t customized to your most ideal clients, then who the heck is going to find it interesting??
Cater your content specifically to your ideal client’s life and their challenges, and you will definitely see a rise in their attention and engagement.
Achieving this is simple…
Here are three ways to successfully narrowcast, and get the your most ideal clients with video production:
1. Call them out by name
Start your video by saying something that they instantly identify with. Grab their attention.
For example, if your ideal client is an accountant, then make sure the first thing you talk about are accountants.
2. Address their pain points
Dive into their biggest concern, and you will keep their attention.
Make mention of the thing that is causing them the most pain in their industry.
Remember to come from a place of empathy, so you become more relatable.
3. Show them how to solve their problem
Once you have their attention, demonstrating that you have the answer to their problem will peak their interest in you. Build that point of attraction.
Explain in detail that you have the answer, and give examples. This is what they are looking for!
Consider using humour to lighten the mood! Humour goes a long way in creating engaging video.
But that’s not all…
Don’t be afraid to steal ideas from great video production ads!
We love it when clients come to us and say “I want something like this!”
Looking for more creative and dynamic ways to create an ideal client magnet video tractor beam?
Get in touch with us, and we’ll help you get there!
We’ve done it for many happy clients, and it’s become our specialty!
Ready to start making videos that work?
The most important next step is to find the right video team for you.
Anthony is the Creative Director at UpMedia Inc and a rapidly growing expert in Brand Storytelling. He’s spent 12 years in creative production, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Great West Life, and BC Lottery Corp. He mission is to help your videos gain more leverage and impact online!
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