What does the future of Video in B2B look like for you? It’s no surprise that it should be a high priority. But how high should it be, compared to other content creation marketing approaches? After all, your marketing team wants you to consider many other things like blogs, infographics, “How-To” guides and other cool…
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How do you create a great video script that drives engagement? That is the biggest question on the mind of all video marketers. There are so many kinds of videos out there, and they are all competing for your attention. When we look at the successful videos that drive engagement, there are an overwhelming amount…
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How long should your best videos be in 2019? If they’re too short, you won’t have enough time to really develop an emotional connection (critical to your sale). But if they’re too long, people won’t watch it. So how long should your videos be?? What is the ideal length?? Answering that question is very simple: It depends. …
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SUPER promotional videos by: Mailchimp “Want another Brain?” That’s the theme of this incredible series of promotional videos created by Mailchimp. It’s a really great selling point, that pretty much all business owners relate to. In this article I will break down the main strategy behind what makes these videos so engaging to watch. …
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Want an ‘ideal client’ video tractor beam? Video has done that for a lot of B2B businesses, who have developed creative new approaches to grabbing your attention. But here’s the issue… Video production often just plain fails to do this. Mostly because they don’t speak the language of their ideal client. I’m going to discuss…
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Laughter Leads The Way To A Great Video! How do you give your video complete differentiation, and still keep it appealing? Do what LARQ did, and make your video absolutely hilarious! Let’s take a look at how they make this video SO appealing. Sound FX This videos has a fantastic use of sound effects…
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Sales emails. They’re swarming your inbox in hordes, like an army of hungry monsters. Which means… It’s also happening for your prospects. Like you, they’re getting tough, and learning how to “ignore-back”. Spam filters, email triage, and email automation apps help your clients dismiss your emails better than ever. Some marketers are getting desperate,…
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I’ve got great news for you. Having stunning videos that easily convey your genius, is no longer just for big corporations! The video landscape has changed. Video production companies have been able to produce videos that give an amazing ROI, and attract massive sales. There’s just one problem. It requires a strategy that many…
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HR can be overwhelming. When multiple demands and personal requests pile up, it can become easy for someone in HR to stop liking people. Bamboo HR makes it all manageable with their software. They needed a video that could address all the different challenges HR can face in a day, and how all of…
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Testimonials! They have worked for decades. That’s why everyone has them on their website. However, not as much anymore. The problem is, a bunch of text from Joe Blow just isn’t appealing anymore. As potential clients, we’ve “been there done that”, and you need something far more compelling if you want to use a testimonial…
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I’m sure you’ve noticed that video seems to be everywhere. But how effectively are you using it to stand out, and gain authority? There are four main reasons why video is becoming so popular, and how you can take advantage of it in your marketing strategy! 1. Video Makes You Stand Out Online There…
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Are you leveraging video on Linkedin? It’s time to start because it’s become a rapidly increasing trend. Since Linkedin has jumped on the video bandwagon, people from all professions have been using video in fun and creative ways, and as a result have gained lots of attention. Here’s a couple of examples: Video To…
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Think video has hit it’s peak of popularity? Not even close. It’s in it’s early teens, and just hitting puberty. This is good news for you because if you haven’t fully harnessed the power of video, you’re not too late. But if you don’t jump on video marketing now, then yes, you are in DEEP…
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Facebook Is In Trouble Facebook’s CEO Marc Zuckerberg has a huge problem. Overall Facebook engagement is on the decline. Want to know why? Because there’s too many freaking ads! People are sick of it. So here’s what he’s doing about it. He’s increasing ad cost, and reducing the amount of advertisements in your feed. …
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Did you know the brain burns calories to process thoughts? The more complicated something is to understand, the more energy is required to process it. Here’s the interesting part: There is a “boring” switch in your customer’s brain that will turn on and tune you out, should you ever confuse them. This happens if they…
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PART 2: MOST POPULAR STRATEGY FOR 2018 VIDEO LinkedIn Video About time LinkedIn! Quite recently they have started pushing video on their platform (they were a little behind Facebook and Instagram). Since then we have seen a huge rush of video use, and it is blowing text back to the prehistoric period. If you work in…
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You are either paying attention, or paying for it. As new waves of technology flood the market, video will be CRITICAL in keeping attention on your brand. Competition for people’s attention has never been fiercer. New trends are moving fast, and if you aren’t up to date you will drown in a sea of noise.…
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Want to turn heads of Google’s “rank-bots” and swiftly ascend to the top? Video is your first step. However, if your video isn’t engaging enough, it creates higher bounce rates, and Google doesn’t like that! Let’s take a look at 2 simple concepts that help you overcome this challenge, and storytell your way to increased…
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Getting actors for your video marketing may seem like it cost a fortune, but actually it’s quite easy if you apply the right steps. Let’s assume you have the right brand story you want to tell, and your scripts are ready to go. Now you need to decide who will be the main focus of…
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There is a lot of advice going on about video marketing. I’m sure a lot of what’s out there sounds great. But don’t be fooled. A lot of advice out there is BAAAAAD and will actually lose you business! Here are the top three worst suggestions I’ve come across, why it’s bad, and what to…
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Youtube has become mega-popular recently, and more and more people are diving DEEP into video content creation. Are you using it in a way that converts browsers into warm new leads? Wanna hear something crazy? You have about 7 seconds on average to keep someone’s attention. If you fail, they get distracted and scramble to…
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Looking for a video marketing strategy that works well for your business? Wondering how you can take the confusion out of video marketing and make it super simple? In this article I’m going to give you the 3 main steps you need to boost your business with video. #3 SPEAK DIRECTLY TO YOUR DEMOGRAPHIC…
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Video Marketing doesn’t work, if you are too camera shy. But if you can appear comfortable and knowledgeable, you can really impact your viewers, and even create a sense of celebrity status online! What if being great on camera didn’t require a superpower, or decades of experience, but rather a few simple tips? In this…
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Most successful companies are now looking to video to boost their reach and attract clients. But finding the right video team can be difficult, with a wide range of prices, and wider range of good and bad experiences! Often times, business owners like you pay a lot of money, and don’t get what they want. So…
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Last night I binged. Harder than ever. On Youtube. You see, I was creating some spreadsheets for my business and, I couldn’t focus. I was just too bored. Suddenly, a cool song popped into my head! I knew I could look it up on Youtube. 2 hours later, I was still on Youtube watching…
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What does Netflix know about business success? For starters, did you know they started out small, delivering dvd rentals by snail-mail for several years before scaling up to a monolithic level, revolutionizing an entire industry. Their growth has put many people out of business, and put many more in business. And though that might not…
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Thud. I had just bumped into a stranger who was out jogging. It turned out to be an old friend I hadn’t seen in years. As we caught up about life and business, and he told me he was struggling. It all started when he had been asked to give a presentation for his company,…
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If you want to grab 2017 by the balls, start using video. It has become the number one way to generate sales, and hasn’t even reached it’s peak in popularity. But with so many ways you can approach video, how do you do this? As you gear up for the new year, I want to…
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Do you want the secret recipe that movie directors like Steven Spielberg use to make million dollar hits? You can now apply it to your own business, with these 4 easy steps. Let’s begin. 1. SETUP This is where you introduce and set up the HERO; the focal point of the story and the person…
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I won’t lie. You could fill a blimp with all the boring content people are using to sell things. But you probably think your stuff is different right? Let me be the voice of truth for you. If you aren’t using storytelling, you’re no different, and probably riding boredom blimp! If you really want to…
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You know those work parties that everyone is having at Christmas or Halloween? Did you know they are jam packed full with juicy marketing material? Why? Because it is a story about people creating something meaningful. A compelling story is the best approach to attracting more business. Today’s generation is sick and tired of sales…
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There was a look of disgust on my face as I watched this video. It was downright boring. It wasn’t doing anything good for the client. This promotional video was going to loose him clients, not generate new ones! I had been put in touch with a business owner who just couldn’t find a…
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What is branding really? Is it a theme? A cool logo? A matching colour scheme on your website? Branding really is what people are saying about you when you aren’t in the room. Want to create a breakthrough in your business? Get people to say amazing things about your brand. How do you do that? It’s…
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Now You Can Be A Daredevil in Your Business Did you see the 2nd episode of Daredevil where he brawls about 20 guys? Ever feel like that in your business? Wish you had a super power to help? That fight was so ugly to watch, but he still comes out victorious. This superhero blog post…
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How To Show Your Subject’s Soul On Camera Want to make a person’s soul show through your video? You heard it right. I am gonna teach you how in one easy step. And if you follow this step your video quality will instantly sky rocket and stand out from everyone else’s work. This technique is so…
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Imagine the impact you can make, when you have a world class video on your website. You now have twice the attention and twice the demand. What’s stopping you? You probably think it requires an insane amount of money don’t you? Well guess what? It doesn’t. And it’s much easier than you think! With this…
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How do you rise above the noise and stand out from the competition? How do you stay relevant and make a connection with your current and potential customers? Video content has become an increasingly popular form of marketing, and for good reason. YouTube is the second largest search engine, after Google. People are using video…
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If a picture paints 1000 words, then one minute of video is worth 1.8 million, says Forrester Research. Videos have become the most powerful tool of advertisement. With the smartphone industry almost doubling their sales across the world, this has demanded a major shift in video ads. Gen Y now has the highest purchasing power.…
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