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Social Video Marketing Success Practices

Hand holding a smart phone. Text that says: Social Video Marketing Success Practices

Hand holding a smart phone. Text that says: Social Video Marketing Success Practices

Want some winning success practices for social video marketing?

The most important thing you need to know is this…

You need to be discerning about what kinds of videos go on each social media platform.

Each social platform has its own brand and style of content, and each requires different video lengths and styles of content.

Get it wrong, and you’ll get penalized in the form of less exposure, and lost ROI.

Get it right, and you get rewarded with new eyeballs, more attention, and more sales in the long term.

So this begs the question, what types of video should you be posting on which social media for best results?

Are there techniques that work on all platforms?

Let’s start with some social video marketing tips that work across all platforms, and then we’ll get more specific.

 

Native Video

Make sure your videos are native.

What does that mean?

Native video is when you upload the video file directly to the platform, instead of sharing it from one social media site to another.

An example of this would be uploading a raw video file to Linkedin.

Uploading it to Youtube, and then posting the Youtube link on Linkedin – is NOT native.

The best and coolest benefit you get from native posting is autoplay.

When your videos are native, they will start playing automatically in your feed.

This will massively improve your chances of your video getting watched!

 

Closed Caption

Having your social video marketing use closed captions is another great strategy that works across all platforms.

A video with closed captions engages far more on social media, and they rank better because they cater to the hearing impaired.

You’re safe and in good standing using CC on any platform.

 

Video Descriptions & Hashtags

Make sure that your videos are posted with good quality description of what it’s about. This is very important.

If you post a video without a description, it’s not operating at full potential, and can potentially come off spammy.

People often read the description of the video before they’re willing to watch the whole thing, so make sure your description is enticing and simple.

Also, use hashtags. 2 or 3 per video is great. This helps your videos get found when people are scrolling through hashtags they are interested in learning more about.

One thing I like to do is Google “best hashtags for (your industry here)”.

This often gives a comprehensive list of hashtags I can use to find a new audience that would be interested in my videos.

Now, let’s give you some tips that are specific to the major social media platforms so that you can have more success in each area.

 

Instagram

The key factor to consider with social video marketing on Instagram is that you’re dealing with very short attention spans. Probably the shortest of all social platforms.

Therefore, your videos need to be short.

Instagram already has a maximum of 60 seconds before it sends you over to IGTV, but my suggestion is to come in well under the limit.

10 – 30 seconds is an ideal length for your videos.

This keeps your content short and punchy, and your audience will want more.

You never want to have your audience getting bored of your videos, so don’t give them the chance!

Walk away before they do 😉

Influencers

Instagram is also about Influencers, so partnering with an influencer is going to drive huge exposure to your social video marketing.

In the spirit of Influencer-ship, you can also work toward becoming your own influencer or thought leader. This involves putting yourself out there on video quite a lot.

Entice

The key to this platform is to grab attention and entice your audience to learn more.

Flashy shots and high-quality cinematography will perform well.

Be cautious of educational content. People don’t use Instagram to learn things.

However, if educational videos are a big focus in your video repertoire, then post super-short clips teaching only one, simple tip.

Finally, because we want videos to be short, snippets of longer videos, or trailers for your product/service are great for Instagram.

Consider it like this. If your social video marketing is a 3-course meal, Instagram is the appetizer!

 

Youtube

The Youtube landscape is changing a lot and has become a massive success engine for social video marketing.

Education and Entertainment is the name of the game here, and your quality needs to be high in either your production value or the content you’re sharing.

Videos That Entertain

If you have a healthy, sizeable video budget, you can focus on higher production value, and create some impactful video advertising campaigns.

Creating a comedy video or something entertaining can get lead to viral success, and at the least, much more exposure and attention.

The biggest challenge people have with creating a comedy video is, “where do I start?”

The answer is, it’s not something you need to figure out all on your own. A great production company will help walk through the steps and get you something you’re comfortable with.

A great place to start is reading this case study on a comedy video that generated half a million dollars.

You can also find tons of great inspiration at the Youtube Leaderboard.

This is a page that showcases the best performing advertising videos.

The main takeaway here is that this style of the video needs to be kept very short, in fact, you have about six seconds to gain a viewer’s attention, so make it count.

Videos That Educate

If you’re dealing with a small budget, then the better route for you is an educational series.

For this style of video, you want high-quality information to be your focus.

It’s ok to have your videos run much longer now, anywhere from 3 – 15 minutes is common, and oftentimes the longer the better.

More and more people are flocking to youtube to learn, and it’s one of the biggest trends on Youtube.

If you’re going to dive into making video content yourself, you will need to overcome being camera shy.

The key to success with educational videos on Youtube is consistency. If you’re going to take this route, you need to post an average of once/week or else Youtube won’t consider you as a key player.

Yes, this can seem like a big commitment if you’re just starting out, but Youtube is a competitive playground, and this is the standard.

One way to succeed with this approach is to keep your production setup simple.

Get a simple camera setup, one light source, one mic, and you’re good to go.

Also, you may want to shoot videos in batches, so that you have banked footage. This will make weekly posting a lot more realistic with your busy schedule.

 

Linkedin

If you want to have major success in social video marketing, definitely consider Linkedin.

Currently, video ranks very high organically (without any ad spend), in the Linkedin feeds.

It’s one of the best free ways to get exposure on social media today, generating more than 300 million impressions on the platform last year.

Linkedin however requires a style of video different from Youtube and Instagram.

Because Linkedin was originally a networking platform and is rich with attention from corporate executives, it will be advantageous for you to showcase C suite members in your content.

If you’re a large office, get your C Suite out of their office prison and on video, and people will pay attention.

If you’re a small, lean team, then put yourself on camera as a thought leader.

Either way on Linkedin, people want to hear from The Boss.

Another thing that Linkedin suggests, is that your videos have a hook within the first 1-2 seconds.

There is a lot of competition for attention on Linkedin, and if you’re not straight to the point, you’ll get skipped.

Remember why people are on Linkedin, and it isn’t to watch funny videos. It’s mostly to network. So your videos need to add value in a business-related fashion.

For this platform, videos still need to be kept as short as possible.

For top of funnel promotional content, keep the length from 30 – 90 seconds, and you’ll have the best results.

Click-able call to action links in your description box, also do very well on Linkedin. Take advantage of this on Linkedin, because you can’t actually share links on Instagram posts.

LinkedIn says that posts with links, generate 45 percent higher engagement than posts without one.

 

Do I need to quit my job and make videos full-time?

Yes.

Just kidding.

Just because there are different styles of content needed for each platform, you don’t need to get flustered.

If you’re wondering, what happens if I just post one style of video on ALL platforms?

I believe it’s worth a try, as long as you make some slight variations, and keep an eye on performance data.

There are ways you can streamline one style of video content for each platform.

For example, if you’re creating educational content, create a 5-minute video, and post it to Youtube.

On Linkedin, cut it down to 1-2 minutes.

Then on Instagram, cut it down again into several 10-30 second snippets.

Or, make a 10-second trailer to promote the longer version.

Boom! One style of video across 3 platforms.

Test It Out

You can attempt to do the same for other styles of video, such as:

  • Company culture
  • Behind the scenes
  • Promotional products and services
  • News and events
  • Case Studies

After all, much of your success on the platform will depend on your audience.

If you want to build new audience members, then individualize your videos with the tips above.

But if you have an audience that already loves your video content, then don’t be afraid to try sharing it across multiple platforms.

There’s no harm in trying, but just know that some styles of videos will perform better on certain platforms than others, and doing this will likely yield some lackluster results here and there.

But that’s fine- it’s data you didn’t have before.

Just make sure you’re following the best video lengths for each platform.

Ideally, you’ll be willing to create some content that is designed with the individual platform in mind AND be willing to modify your other platform’s content to match.

 

What About TikTok?

There are lots of opinions on how much to engage with TikTok, especially since it’s a trending new video platform.

However, it’s still very young and hasn’t reached the level of audience that Insta, Youtube, and Linkedin have.

Additionally, it’s dominated primarily by youth and – is that even your demographic?

This leads me to a more important question.

What platform are your most ideal clients spending their time on?

Make that one the main priority.

You’ll get better results this way, then if you spread yourself thin trying to do video everywhere, always, in all ways.

If your audience is young, then get ready to TikTok!

If they’re older, they may not even know what TikTok is yet, so it’s better to spend your time where they’re more active.

Social Media Just Isn’t Your Thing.

Are you finding all these social media talk confusing and annoying?

Want to forget about all this stuff and do what you love instead?

I get it. Totally.

You may want to hire a professional video marketing team to take care of it all for you.

At UpMedia, we’re experts and style and length for each platform, and can take all the guesswork out of it for you.

Feel free to reach out if you’re allergic to social media and want video services!

Anthony Madani

Director Of Marketing & Video Production

Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He’s spent 12 years in media production, from award-winning television shows (appearing on Netflix) and movies to producing marketing content for large corporations such as Toyota, Flight Center, Great-West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!

The most important ‘next step’ is to find the right video team for you.

Check out our newest FREE training video:

A person sitting at a table. Text saying: 4 Biggest Mistakes Marketers Make Hiring A Video Team

Which Video Production Services Give You The Best Revenue?

4 People reviewing which video production services to go with. All 4 people are looking on oner person's phone.

4 People reviewing which video production services to go with. All 4 people are looking on oner person's phone.

With so many types of video production services, how do you know where to start?

The biggest challenge lies in knowing which type you should go for so that you get the best revenue.

Working with a variety of small and large companies, I’ve been asked to do every type of video service you can think of…like everything.

I’ve seen what works, and what doesn’t. Some generate revenue, some don’t.

In this blog, let’s look at the top 6 types of video services you should be asking for, so you can get the most bang for your 2020 buck!

Promotional Video

First things first, you need a video that summarizes everything you do in a short 1-minute video.

Yes, I know, that’s a tall order!

More and more businesses are showcasing a great promotional video at the top of their website to captivate new visitors.

What does this mean for you?

More and more new visitors to YOUR site are scanning for YOUR video.

So, where is it?

If you don’t have one and your competitors do…How can I put this nicely…You’re losing sales.

Promotional Videos have an average of 64% boost in online conversion. That’s big.

So if you’re just starting to look at hiring video production services, start with a promotional video.

Misson 8

Mission 8 makes luxury showerheads. Very niche.

They decided to invest in one promotional video for their Kickstarter campaign.

Their goal was to generate $20,000 in sales.

Their video was a smash hit, and surpassed $500,000 in online orders!

What if you could have even half the success they had?

Want to learn how?

I’ve done a very in-depth case study you can find here.

 

 

Animated Explainer Video

Another great way to attract cold leads with video production services is to consider an animated explainer video.

The fundamental difference here is that everything is made with animation, instead of live-action video cameras.

Sometimes it’s far easier to get a concept across with graphics and illustrations.

This is especially true with services such as SAAS, Data Networking, and most other digital-based businesses.

Sometimes, it’s hard to clearly explain how your software or programming works using people, so it’s better to use animation.

The other benefit is that people LOVE animation.

It’s fun, appealing, and easy to include humour, which creates impact!

This is why they’ll give you such great revenue.

Here’s a great example of a fun and humorous animated video we did for a data storage and protection business.

 

 

Lifestyle Video

If your business offers an experience, or lifestyle experience, you want your video to reflect that.

The truth is, almost all businesses offer a lifestyle experience of some kind or another.

Want some ideas?

Your product gives you experience. Your service also gives you experience.

Customer service is definitely an experience you provide.

Video production services that focus on experience, are incredibly powerful!

Sales are driven by emotions, and that’s the reason this type of video gives you the best revenue.

A video like this is less about interviews and scripting, and more about getting the right shots.

It’s about creating a feeling.

Here’s an example of a video we created for Eco-friendly Bed & Breakfast on the coast of Nicaragua.

We decided to make the lifestyle experience be about having the perfect morning in paradise!

 

 

Marketing Campaign Video

Does your marketing team have a specific type of promotional campaign that hits on a targeted demographic, or pain point?

Maybe your campaign only lasts a short time, or is seasonal.

It may not cover your main product or your entire brand, but it’s one way to attract specific client demographics.

A great video production service for this is a Marketing Campaign video.

Flight Centre’s Corporate Traveler brand has a specific campaign called: No Middle Seats.

This targets people who regularly travel for business, and find the middle seat to be a major pain point (in the ass), amongst their quickly growing list of business travel challenges.

This kind of video stands out, and becomes a powerful tool for your sales team!

These videos are very specialized, involve strategy, and best of all, they raise the revenue success of your campaign!

Here’s the video we made for the sales team of Corporate Traveller, to match their new marketing campaign.

 

 

Premium Product Video

If you run a business that has multiple products, you likely have entry-level products and premium products.

Your big-ticket items are far more profitable, but usually harder to sell.

If you want to start selling more of your big-ticket items, then consider creating a video for that specific premium product.

At LeapZone Strategies, one of their big-ticket items is their Business Retreat.

You spend a weekend surrounded by nature and business coaches, and other fired-up entrepreneurs. LeapZone wanted a video to showcase this.

A Premium product video is something you can send to already existing clients in your funnel, or attract big-ticket item clients right from the start, which offers a huge boost in your revenue.

Here’s a video we made specifically for that product to help them boost more big-ticket sales.

 

 

Client Testimonial Video

One of the reasons testimonial videos add so much value to your revenue is because they specifically help to close clients who are on the fence.

You see, testimonial videos work best when they are sent to a potential client who is already familiar with your brand.

They are close to purchasing but haven’t for one reason or another.

Usually, there is an objection in the way.

They need a bit of nudging to make that decision, however, they aren’t going to come to you and say I’m on the fence, please convince me to spend money!

The influence needs to come from somebody else.

Testimonial videos are perfect to slot in here because they showcase a happy client who was previously in their position, and are far more relatable.

Furthermore, if they tell a great story about how you helped them, it creates, even more, pull for your client to buy.

Endorsements work. Stories work. Testimonial videos work.

In my opinion, they are a highly under-utilized sales tool, and definitely something to consider when looking at video production services.

We’ve had several of our clients use our services for testimonial videos, and had great results!

Here’s an example:

 

The most important ‘next step’ is to find the right video team for you.

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He spent 12 years in media production, from award-winning television shows (appearing on Netflix) and movies to producing marketing content for large corporations such as Toyota, Flight Center, Great-West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!

Check out our newest FREE training video:

A person sitting at a table. Text saying: 4 Biggest Mistakes Marketers Make Hiring A Video Team

When Should You Hire A Video Production Company?

Male with a video camera getting ready to film. Text that says: When to hire a video production company

When should you hire a video production company?

As a video production company owner, it would be in my best interest to convince you to hire me – no matter what.

However, I’m not going to do that.

I truly believe there are specific situations when you should hire a video production company for video content, and there are times when you should just do it yourself.

So how then, do you know whether to hire a video team or not?

Let me explain.

First, let’s ask, do you even want to spend time making videos yourself?

If this process is something you hate, then you should hire a video production company for everything.

With me so far?

But what if you have an interest in creating video content on your own?

Do you have ANY need for a video production company at all?

It honestly depends on where your audience is in your sales funnel.

Simply put, how ready are they to buy from you?

Your video content serves a different purpose at each individual stage of the funnel, and some stages require better quality video than others.

In some stages, you can definitely get away with a “Do it yourself” approach to video.

However, when higher video production quality is required, it should be done by a professional.

So, let’s look at this in detail.

 

Video Sales Funnel: Stage One

At the top of your sales funnel, you’re dealing with people who don’t know you and/or aren’t ready to make a purchase.

However, they have a growing interest in your product/service.

At this point, all you need to do is educate them.

Simple 1-2 minute videos work best. Teach simple tips and concepts.

Facebook Live, Linkedin Live, and Youtube Vlogs are all good examples of this.

You don’t need super high production value here (although it helps) and if you have an interest in making your own videos, this is the place to do it.

At this stage, you don’t need to hire a video production company.

Your focus is to publish content consistently, and add value.

I would still consult an expert on how to produce a high standard of video, with proper lighting and audio.

 

Video Sales Funnel: Stage Two

Now people have taken an interest in your brand. They like what they’ve heard from you, and are actually more interested in buying your product.

This stage also includes people who are fully ready to buy a product or service offered by you or your competitors but just haven’t decided on who yet.

They haven’t chosen you, because they don’t know you well enough yet. They want to assess multiple options and pick the best one.

But they will scope out your website – and this is the time to hit them with a great quality promotional video!

This video needs to look good, and come across as professional as possible!

So don’t go amateur with this one.

You may lose your client if your video has bad audio, bad lighting, or an unclear message.

For your main website promotional video, hire a video production company.

And more than that, make sure you hire a video team that knows storytelling!

The video needs to tell a compelling story, and one that your client can actually relate to.

Most people at this stage, make a video where they brag about themselves and how fantastic they are.

This doesn’t often convert.

You need to make your ideal client the main focus of your video.

If you do that, you might be the only one in your industry putting the client first in your marketing.

Regardless, it’s a much better approach.

One small startup venture went higher budget with their video, and ended generating half a million dollars in sales with just one video! (Link here to case study)

Put time, effort, and budget into your video at this stage, and it will convert!

 

Video Sales Funnel: Stage Three

This is the last stage of the funnel, and it’s reserved for warm prospects, and people on the fence about buying from you. Perhaps they’ve narrowed it down to you and one other company. Or perhaps it’s only you, they want to buy from, but they have a reservation of some kind.

Typically that reservation is a feeling of not enough time or not enough money.

It’s often motivated by a scarcity mentality.

Great news, you can use video at this stage to help them overcome this fear.

Testimonial videos are the best for this.

A great testimonial video consists of a past client (who used to be in their position), talking about the transformation they’ve had with your brand.

Your new potential clients really need to hear this!

They need to hear that they are making the right decision, from someone who’s been there.

Great storytelling here will work wonders for you.

The problem is, the average person (giving the testimonial) is not an expert storyteller, to begin with, and not knowledgeable in story architecture.

So, what do they do?

They usually end up blabbing.

But a good video production company will be an expert at storytelling, and they can help your testimonial subject narrate the story properly.

That way you’ll get a story that compels and motivates your fence-sitter to courageously take the next step and BUY.

So, for this stage, you’ll definitely want to hire a video production company, that can make great testimonial videos.

They’ll be able to make a huge difference in the quality and storytelling of your video.

Most importantly, they’ll make it relatable to your new ideal client.

Here’s an example of a great testimonial video, specific to Executive Assistants that book business travel for their company:

 

The most important ‘next step’ is to find the right video team for you.

 

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He spent 12 years in media production, from award-winning television shows (appearing on Netflix) and movies to producing marketing content for large corporations such as Toyota, Flight Centre, Great-West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!

Check out our newest FREE training video:

A person sitting at a table. Text saying: 4 Biggest Mistakes Marketers Make Hiring A Video Team

 

Video For Business | How To Get More Views

Nicely dressed male sitting at desk. Text that says: Video for Business

Nicely dressed male sitting at desk. Text that says: Video for Business

Got a video for business? Time to get it noticed!

It’s one thing to have a video for business that’s appealing. It’s another to get it circulating online to thousands of people, generating revenue and impact every week.

The truth is, you can’t just put your video on Youtube, and leave it there to collect dust.

You need an action plan to get it exposure.

How do you do that?

In this blog, we’ll look at several great options to get massive views online and turn your video for business into a home run!

 

Pick The Right Platform

First things first, because you’ve made your video for business, you need to decide where it’s going to live and breath that best suits your brand.

Just like a website depends on a hosting platform, your video needs a video platform as well. This is the home address that your video lives on.

The platform allows you to share the video on social, embed the video on a website, and also track data on the video, that can be very useful.

Let’s look at the 2 main options and discuss some pros and cons.

Youtube: Is It Best For Business?

It’s most well known, and has lots of benefits.

Some of the benefits are that its analytics are very in-depth. Google and Youtube have developed some pretty awesome ways to track your views, such as how long they watch for, and where in the world it’s being watched.

This is especially useful if you have products that can be sold internationally.

Even if you don’t, your view and watch-time analytics are very important to what videos you should make in the future.

Youtube also works in perfect sync with Google, so if your video is properly keyword optimized, you have a much better chance of it getting found on Google than the other platforms.

However, Youtube isn’t always the best solution.

It’s surprisingly complicated to navigate compared to other video platforms, such as Vimeo.

For example, you need to get your account verified in order to upload a custom thumbnail. And it’s not a simple process to figure out on your own.

There are also lots of ads at the end of your video (chosen by Youtube), because the goal of Youtube is to keep you on their platform.

Meanwhile, the purpose of your video is to bring you back to your website.

So there’s a challenge there you’ll need to compete with.

If you are doing an ongoing vlog, or paid video ad, then Youtube is best.

If you’re considering where to host your one main website promotional video, I’d recommend an easier and less distracting platform like Vimeo.

Vimeo is also better if you’re doing a lead magnet or video sales letter.

Vimeo: Is It Better For Business?

This is a much more user-friendly video platform, and has ZERO advertising.

It’s also very easy to work with, especially if you’re brand new to video marketing.

It won’t bring you the same search engine rank that Youtube does. However, if your video doesn’t require massive exposure right away, then it really doesn’t matter anyway.

For example, if this is your website promotional video or landing page video for business, Vimeo is definitely the way to go.

Vimeo even allows you to customize the colour of the player buttons, so you can match it with your brand’s colours of your website.

How cool is that?

Once you’ve made your decision and got your platform sorted out, let’s look at what else you can do to boost your views.

 

Include It In Your Email Blast

One surefire way to get your video for business exposed is to make it a staple in your newsletter or mailing list.

If you use an email marketing software like Mailchimp, you can easily embed it in your email blast.

Unfortunately, you can’t watch a video live in an email. I’m hoping that technology will happen soon.

But in the meantime, the best thing to do is add a thumbnail image that links back to the video on your website or Leadpage.

Have that thumbnail as a permanent part of your email template, so that it shows up in every newsletter or email blast you send out!

Here’s an example:

Example of an email from Mailchimp, with a video thumbnail at the top and email text underneath.

Video thumbnails can increase clicks by 50%!

The more your list grows, the more people will see your video. And people love to watch and click on cool ads in your email, especially videos!

You should also add the thumbnail to your email signature. That means every time you contact someone new or receive an email introduction, you get a new opportunity to have your video viewed!

 

Guest-Post And Joint Ventures

Who do you know that has a similar style of business or a colleague. If you do a guest post, and add in your video for business at the bottom, you can get your video seen by their audience.

There is massive exposure potential here!

Do some research on companies you can joint venture with. Consider brands that would benefit from sharing your expertise.

What topics are you an expert in that would be share-worthy to their audience?

Pre-write a blog or article with the video included. Contact them and let them know you have a topic that would blow their mind!

It’s a fair exchange, and a win-win.

 

Maximum Leverage On Your Website

It’s quite surprising, but many people invest in a good video, and don’t have it visible near the top of their website.

If you have a video for business, you’ll get the most out of it by putting it near the top.

If it’s hidden on another page somewhere, people may never see it.

A lot of people nowadays are looking for a video on your website, and that expectation will only increase in the coming years.

So, show it loud and proud!

And if you don’t yet have a video, get one.

Also, put it on your About-page as well. This will give your video more opportunity to be seen and loved.

Someone may end up watching it twice!

 

Set A Goal With Your Video For Business

The last piece of advice I want to offer is to set a goal.

What’s an ideal goal for your video for business?

Numbers of views are one option, and lead to more exposure. But they are strictly cosmetic.

Conversions are a better goal.

Setting a goal to get your video a certain level of exposure or conversions will help motivate you to think outside the box.

If your content is educational, keep looking for opportunities to get it seen and shared by other distribution channels and media outlets online.

If it’s promotional, make it super visible and keep driving people to your website, where it can help convert interested buyers.

The most important ‘next step’ is to find the right video team for you.

 

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He’s spent 12 years in media production, from award-winning television shows (appearing on Netflix) and movies to producing marketing content for large corporations such as Toyota, Flight Centre, Great-West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!

Check out our newest FREE training video:

A person sitting at a table. Text saying: 4 Biggest Mistakes Marketers Make Hiring A Video Team

Ready To Start Making Videos That Work? Get A Quote Today!

Does Your Video Marketing Company Really Know Marketing?

Male looking confused. Text that says: How to find the right video marketing company

Does Your Video Marketing Company Really Know Marketing?

Have you ever stopped to take a moment to ask your potential video marketing company “How well do you know marketing?”

Can they help me get a video that actually works?

The sad and scary truth is, many video marketing companies, don’t know marketing.

They are handy with a camera, but they’re not marketing experts.

And that’s a problem for you.

So, how do you navigate this minefield of businesses claiming to be marketing experts?

In this blog, we’ll look at the top qualifiers you need to be an expert in Marketing, which directly affects your video marketing!

 

Sales Copy

Your script is considered the most important part of your video.

Whether it’s spoken by actors, voice over, even simple text – your words matter.

What you say is what you get!

This means, having a good sales copywriter is critical to your video marketing company.

A sales copywriter can use words in a way that makes your client really want to pay attention to. They’ll know how to cover pain points, hooks, and calls to action very effectively.

They can also be great at telling stories. How to tell a story for business, is an art, and a science, and only someone with experience should handle this.

It’s actually very easy to say the wrong thing in a video if you don’t know what you’re doing.

Make sure your video marketing company has a good foundation of sales copy, otherwise they’re lacking the fundamentals of your video’s success.

 

They Understand Content Marketing

Video Marketing is a form of Content Marketing. It’s using content to attract clients towards your website, that are ready to purchase.

Content Marketing has become a critical strategy in modern marketing.

But how do you know if your video marketing company truly understands Content Marketing?

Simple.

If they know it, they will use it.

Meaning they will conduct their own Content Marketing.

Check their website and see if they actively blog, or even better – vlog.

Why is this a good sign?

Because, if the Video Marketing Company is active, it means they are diving deep into what is trending, and can more easily help you create your own Content Marketing.

They will have an understanding of what works, and what doesn’t!

They’ll have knowledge of the process, and the technical aspects of the practice.

This can also show they understand SEO, which is the difference-maker in a successful marketing video.

Let’s look at this in more detail.

 

They Are Experts In SEO

But they’re a video company, they don’t need to know SEO, right?

Wrong!

You don’t need a video. You need a video that actually works!

And a great video is useless if it doesn’t get found on Google.

Having a solid understanding of SEO is so important, it should be the first thing you consider when making video content.

It should literally dictate how you make your videos!

The right type of video, done well, will help you boost your SEO.

This is because Google scans your site to see if you use video and use it properly.

So, how do you know if your video marketing company truly understands SEO?

Look at their google ranking. Are they ranking well?

That’s an excellent sign.

If they don’t rank their site well, how can they help you rank yours?

At this current time, UpMedia is the first video company ranked for Video Marketing Vancouver – after the paid ads, which means we’ve achieved the top spot without any paid advertising!

Not a coincidence.

We know SEO, and we teach it to our clients who want video!

This is a massive difference-maker when it comes to the ROI of your video.

So don’t hire a video marketing company unless they have it down.

 

Video Email Marketing

Video email marketing is another form of Content Marketing, that we’ve spoken about earlier.

For the last 10 years, it has been one of the most potent forms of marketing, and still is today.

However, it’s gotten insanely competitive.

It’s almost not worth doing – unless you have a special weapon!

Well, that special weapon is video email marketing.

The word video in your email headlines boosts open rates and gets attention.

If you want to get new clients with email marketing, you need to start using video in your emails.

But how do you do this?

Does your video marketing company know the best strategies?

They’d better.

Because if they don’t, they can’t help you.

A great way to determine that is to see if they conduct their own video email marketing.

Ask them.

See what they say 😉

 

The most important ‘next step’ is to find the right video team for you.

 

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He’s spent 12 years in media production, from award-winning television shows (appearing on Netflix) and movies to producing marketing content for large corporations such as Toyota, Flight Centre, Great-West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!

Check out our newest FREE training video:

A person sitting at a table. Text saying: 4 Biggest Mistakes Marketers Make Hiring A Video Team

Ready To Start Making Videos That Work? Get A Quote Today!

 

Online Video Advertising That Works

A person sitting at a table. Text saying: Online Video Advertising That Works

Eager to make online video advertising work for you?


Tired of online video advertising being a mystery?

Video hasn?t just become a popular way to create marketing content. It has become THE WAY.

Here?s why?

This year, a ?State Of Video Marketing? study completed by Wyzowl.com shows that a whopping 72% of people would rather watch a video to learn about a subject of interest, than read blocks and blocks of text.

It?s the most impactful, the most shareable, and the highest ranking approach to marketing. Nothing beats it.?

But…

Not everyone knows how to create online video advertising that actually compels ideal clients.?

If you?re missing this, then you really are just speaking to the ether, and you won?t get the ROI you hoped for.

So let?s solve this and look at four simple ways to make compelling online video advertising for your brand!

?

No Pain, No Gain.

So what actually makes compelling online video advertising?

The answer to this is really defined by your demographic. There?s a lot of directions you can take when it comes to style of video; humor, serious, client testimonial driven, flashy and upbeat.?

These are all sound approaches, but what?s more important than all of this is that you?re speaking the language of your client. How do you do that? You speak to their pain-point.?

This is the most important thing that needs to happen in your online video advertising.?

The MOST.

Ask yourself this question: does your video concept appeal to your ideal client??

If so, how?

If you feel like you or your video team has a good concept, then it?s safe to move forward. Otherwise it?s best to go back to the drawing board until you feel confident your topic will resonate.

Lead with the pain point and you are guaranteed to make an insanely powerful online video!

 

Music To My Ears

Believe it or not, Music is make or break in your video.?

This isn?t something many people consider. You need to make sure that your music stands out.?

How do you do this? I?m just so glad you asked 😉

First, let?s talk about what music not to have.?

There is a genre of online video advertising music called ?Corporate?.?

It was popular at one point, because it was motivational and uplifting, without being too radical.

However, that was a long long long time ago.?

This genre of music has become extremely outdated, but people still continue to use it, because it?s ?safe?.

But being ?safe? will not give you innovation and therefore success, in any marketing endeavour.?

Corporate music themed is a no no.?

Even if you are a corporation, try to use something modern, catchy, and impactful.?

Ask your video team what this means. Look on the site called Premium Beat.

They have really cool music, appropriate for online video advertising of all types!

Here?s an example:?

 

Keep It Simple, Stupid.?

If you want to make compelling online video advertising, you must commit to a short video.?

Especially if this is the first time someone is seeing your brand. I can?t stress this enough.?

People are busy. Our attention spans are short. We?re tired of being sold to.?

All of that considered, your audience will only give you about 60 seconds.?

If they see your video is under a minute long, they are more likely to give you a full watch.?

So take advantage of that!

Plus, a short video (done well), will leave them wanting more. Great!

Don?t cram your video full of information. The more you try to educate and inform, the higher your risk of losing their attention.?

Keep in mind that the combination of visual and auditory stimulation is more powerful than words, so you can get away with far less information.

I know what you?re thinking; you still need to get SOME? information across right? True.?

So how much information should you include in an early stage video ad?

Here?s a good golden rule to follow.?

Only pitch 2 concepts.

  1. What is the problem that we solve
  2. How do we solve that problem.

You don?t need anything more!

Just cover these 2 bases very simply and effectively, and you will have more than enough information for them to want to learn more about you.?

Remember, you?re not trying to ?sell the whole ranch? in the first video. You shouldn?t be trying to sell anything. Instead, position yourself as a mentor and get them to take the next step, which is to learn more about you. That?s it!

 

Client Driven

If the focus of your online video advertising is a corporate style, and you are having someone do a talking head to camera approach, there is a risk you need to consider.?

The risk is this, having someone from your company talk about your company.?

It?s a risk because people know you have a vested interest in your own company.?

That?s why it would be much more impactful to have a client on camera instead.?

Having a client speak on behalf of your brand boost audience retention rate.?

It?s also worth considering because your new potential clients, will relate more to your current clients as the ?Hero? of your story. They are the same demographic, and have more in common.

Here?s an example:

 

The most important ‘next step’ is to find the right video team for you.

 

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He?s spent 12 years in media production, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Flight Centre, Great West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!

Check out our newest FREE training video:

A person sitting at a table. Text saying: 4 Biggest Mistakes Marketers Make Hiring A Video Team

Ready To Start Making Videos That Work? Get A Quote Today!

Why You Should Consider An Explainer Video

Cartoon images of business people working. Text that reads: Explainer Video

Cartoon images of business people working. Text that reads: Explainer Video

Have you considered using an Explainer Video to stand out?

If not, it?s time you should!

Explainer videos are becoming one of the hottest marketing tools on the internet right now.?

But what are they exactly? What makes them so effective? And should you consider one?

In this blog we?ll take a look at the three biggest benefits of explainer videos, if they?re right for you, and show you some great examples for inspiration!

 

Explainer Videos Are Bite-sized

Funnily enough, one of the best things about great explainer videos is that they are SHORT.

They sum up everything your company does well, in record time.?

This is truly an art, and is achieved by having great scriptwriting – which means your writing is simple, yet effective!

You never want to complicate you audience, so explainer videos pride themselves on keeping things short.?

Why is short so valuable?

At the top of your sales funnel, people won?t be willing to spend a lot of time on your content, mostly because they don?t know you enough to care.

So having a short video that peaks interest, is your most valuable asset.

 

They are Attention-Snatching!

Explainer videos are designed to capture attention right away!

That?s what makes them so powerful.?

Want to know the 3 main ways your Explainer videos grab attention?

1 Humor?

By making your audience laugh, you create a memorable moment, and thus a memorable product. Try to start your explainer video with something funny, and you will keep attention to the very end.

2 Animation?

Visual effects or motion graphics definitely grab attention. People love cool images that move, so if your explainer video has some fun animation, chances are people will love it!

3 Emotion??

If your product or service is of a serious nature, then starting on a more emotional tone will keep people watching. How can you pull on the heartstrings of your ideal client?

Typically, statistics that are impressive, is a great way to hook your audience.?

It doesn?t have to be a sad or serious emotion either. It can also provide emotional relief.?

You explainer video will snatch attention if you can create a feeling like this: ?wow my life can be so much easier with this product!?

 

They Clearly Explain Use cases

It goes without saying that the purpose of an explainer video is to ?explain?.

What you want to include is a great (but brief) explanation of how your product works, or even better, how it helps people!

Get really clear on how you help make people?s life better with your product, and break that down into 3-5 super simple steps.?

This allows A-types and analytical decision makers to comprehend your value quickly.?

This is what makes explainer videos so powerful. They brilliantly blend emotional impact with a breakdown of your process.?

Have you ever seen a commercial that ?looks? really beautiful, but doesn?t clearly explain anything?

Yah, that?s not an explainer video.?

Save the artsy-fartsy videos for PRADA and GUCCI commercials. Their aim is to turn the average person off of buying their stuff.?

Get to the point, and explain the benefits.?

 

The Best Kinds of Explainer Videos!

Now that I?ve fully stressed the importance of using explainer videos, let?s look at some great examples to inspire you.

Amazon Go

Amazon Go is a great example of an explainer video for a technology app. It totally gives that ?Wow, life can be so much simpler? vibe! They?ve got great production value, and a simple breakdown of how it works. Check it out:

 

Strada Networks

As we mentioned, animation is a great way to snatch that attention and promote your brand.?This one we made in-house, and had lots of fun creating character types to create a Hero VS Villain scenario.?

 

Notarize

We talked about Humour as a great example. This one uses humour quite well to depict a service. They really got into it, so kudos to Notarize for willing to be different!

 

ProbateBC

Another option we talked about is creating a serious or emotional tone. This video is a great example of that, because it?s a very serious topic, and the video reflects that. Humour just wouldn?t be a good match for this one, but animation and motion graphics definitely is!

 

The most important ‘next step’ is to find the right video team for you.

 

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He?s spent 12 years in media production, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Flight Centre, Great West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!

Check out our newest FREE training video:

A person sitting at a table. Text saying: 4 Biggest Mistakes Marketers Make Hiring A Video Team

Ready To Start Making Videos That Work? Get A Quote Today!

 

 

 

 

5 Tips For Financial Advisor Marketing Videos

2 well dressed men looking at a laptop and smiling

2 well dressed men looking at a laptop and smiling

Financial Advisor Marketing Videos are getting competitive. Wanna know why?

Up until now, networking and referrals have been the most common way Financial Advisors attracted new leads.?

But all of that has changed.

Now, the most common way people find Financial Advisors is to search Google, check your site, and watch your video. (This way is easier for your prospect.)

This means that being found on google, and having a strong video that clearly explains your impact, is absolutely critical to the survival of your business in 2020 and beyond.

As video production quality gets better and better, Financial Advisor Marketing Videos are becoming one of the most powerful tools you can leverage.?

Videos rank you higher on Google, and quickly boosts interest and excitement in your prospects.

If you have a strong video, you can position yourself as an authority, and win more clients than your competitors who aren?t leveraging video the right way.

You may already have a great ranking, and a sexy looking website. But what about your video??

First, do you have one? Second, is it converting well?

If the answer to either of these questions is a No, or Maybe – this blog is a MUST READ.?

What steps can you take to ensure your video closes more visitors to your website?

At UpMedia we?ve been making Financial Advisor Marketing videos for many years, and have cracked the code!?

Let?s look at 5 simple and effective tips to get you a cutting edge financial advisor marketing video, so you can do more of what you do best!

 

1 The Mentor VS The Hero

One of the most important marketing principles that gets overlooked in Financial Advisor Marketing videos is the concept of being the Mentor, instead of the Hero.?

Often the Financial Advisor feels compelled to talk about themselves, and their value.?

The problem with this is it?s hard not to come off as bragging. Oh – and it?s not as interesting to your client as you hope.

The truth is, people don?t really care how much you know until they know how much you care.?

Instead, put your clients as the focus of your video!??

How?

Talk about their pain points. Identify what they struggle with. What?s out there they need to be aware of?

When you speak on what your clients need to overcome to succeed financially, you invite them into a narrative that they emotionally connect with!

In essence, make your client be the HERO of your story.

This is way better positioning, and is FAR more interesting to the person watching your video.

Then comes the part you?ve been waiting for…

After you?ve established that you understand your client?s struggles, show how you help them when you become their Mentor.?

NOW the door is open to brag a little!

Show how you are an advocate for your client. Discuss what tools or strategies you have in place to help them overcome their ?financial villain?.?

This makes for great content!

Here?s an example of a Financial Advisor Marketing Video that takes on the role of a Mentor instead of a Hero:

?

2 Leverage Your Client?s Success Story

One way you can create a great Financial Advisor Marketing Video is to focus on a powerful client success story.

If you?ve been in the industry for a while, you?ve likely got a great story or two.?

Just telling a story in full can give you great video content.?

It?s simple, easy, and still impactful.

Recently we worked with Dane Young from London Life Financial, and he had some very powerful stories.?

We decided it would be best to have him narrate one of his own client stories, instead of using scripted content.

We used very minimal B-roll, and mostly asked Dane to talk as naturally as possible.?

Take a look at this one!

 

3 Show Your Credibility

Another great way you can make a strong Financial Advisor Marketing Video is to film an event where you are presenting.?

This is great because it shows your credibility.?

If people can get watch you in an authority position before they meet you, they will definitely appreciate you more.?

When you get seen on video, you gain celebrity status!?

For decades, we?ve watched people on TV and Movies and we?ve given them celebrity status because of it.?

Ironically, that same ?celebrity effect? takes place on the internet with videos, to some degree.?

So if you?ve got an event you?re presenting at, make sure you record it, and turn it into a video.?

Want a great suggestion for this one??

Use your presentation footage as B-roll and edit it together with some client testimonials.?

Now you?ve got a video with you as an authority, and clients singing your praises. Great combo!

Here?s an example of this:

 

4 Address A Specific Pain-point??

If you want your video to really stand out, you need to get super clear on the biggest financial pain point of your ideal client, and address that in your video.?

This will not only grab attention, but will also make you highly relatable.?

Financial Planning and Insurance is pretty scary to people. Money is scary to people.?

Show them that you understand that, and that you’re here to help!?

If you can appropriately address your client?s biggest fear, your video will be a success!

We recently did a video for Mike Reilly from Freedom 55 Financial.?

He has developed a very cool and unique approach to making Financial Planning more interesting.?

Take a look (and keep an eye out for the pain points):

 

5? Target A Niche

One of the WORST ways to approach a Financial Advisor Marketing Video is to keep things TOO generic.?

There?s a great marketing statement that goes ?If you try to talk to everyone, you talk to no one.”

If everyone else is doing it, it?s harder for you to stand out.

If you really want your video to stand out, speak to a specific niche.?

For example, your video could target newly married couples, business leaders, startup entrepreneurs.

You can also narrow it down with Age, culture, foreigners, career path, etc.?

The main point is to get really clear on a niche, and dominate it.?

This gives you authority and specialization.?

Now, it doesn?t mean you can?t take on other client demographics. You still can.?

But niching down your marketing communication is a great strategy to get the upper hand on attracting your ideal clients.?

It gives you a competitive edge.?

Here?s a great example of a young Financial Advisor who?s speaking directly to young families and entrepreneurs.?

This is a perfect amount of niche-ing. (Not too general, not too specific.)??

All the content points were crafted around speaking to his chosen niche.

 

The most important ‘next step’ is to find the right video team for you.

 

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He?s spent 12 years in media production, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Flight Centre, Great West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!

Check out our newest FREE training video:

A person sitting at a table. Text saying: 4 Biggest Mistakes Marketers Make Hiring A Video Team

Ready To Start Making Videos That Work? Get A Quote Today!

 

 

 

 

 

An Easy Video Marketing Strategy For Your Business

Camera lens with the following text: An Easy Video Marketing Strategy For Your Business

Camera lens with the following text: An Easy Video Marketing Strategy For Your Business

Want an easy video marketing strategy that will help boost your business?

There are a lot of technical video marketing strategies out there to get you more clients, but they aren?t always EASY.?

Often times, they require a lot of time, in-depth number crunching data, or big money for ad spend.?

Meh, probably not your cup of tea.

The Youtube Vlog approach is among the most popular video marketing strategies out there.

The challenge with vlogging, is that it requires lots of time devoted to cranking out seamless topics, with lots of filming and editing, week after week.?

If you?re a marketing manager, or work in B2B – you don?t have time for that!

Do you?

It?s hard to sustain a consistent youtube channel, and it?s just not an easy goal to accomplish.?

What if there was an easier video marketing strategy, that got you similar results?

You?d like that!

In this blog I?m going to present an easy video marketing strategy that will grow your audience online, and close more sales!

 

The Video Course Lead Magnet!

Let?s talk about lead magnets in your video marketing strategy.

Lead magnets in general are failing miserably in today?s online marketplace.

People just aren?t signing up for your free E-book, white-paper, or checklist at the rate they used to.?

Email open rates are also down a lot, which means that even if they do finally download it, they often don?t even read it!?

How rude.

Want to know why this is happening?

Because you?re giving them too much to read.?

Nobody wants to read a ton from your Ebook, when they don?t know, like, or trust you.?

What is working splendidly instead of Ebooks?

Video trainings!?

Free video trainings are the shit!

And people crave them.

Why?

Because up until recently, video trainings have only been available for paying clients.

Video training platforms such as Lynda or Udemy for example, have offered exclusive paid content, and made millions in revenue.

Video trainings still have a highly perceived value out there in the market.

So if you can come to the table with a FREE video training, your offering is considerably more valuable than a silly pdf!

Want to know what sound a pdf makes??

Pdffffft!

 

Your Video Training Can Be Simple

3 or 4 short videos will do just fine.?

Consider having a free 3-4 video training course as a lead magnet, and you will ad much more people to your mailing list.

Want to really boost the success of this strategy??

Create a short and simple 30 second promo video for the course, talking about what you will cover, and why it?s SO awesome.?

Use this promo video as a paid ad on youtube, facebook, or instagram and you will boost your mailing list.

Want to see a really great example of this video marketing strategy?

Here?s one I signed up for myself recently, and it was very simple and effective:

https://storybrand.com/skyrocket/

 

A Major Benefit Of This Video Marketing Strategy

One of the biggest benefits of this type of video marketing strategy is that it gives you really high quality analytics.?

Analytics are incredibly useful feedback to your marketing campaign because they allow you to more accurately profile a prospect?s interest in your company.?

If you use a platform like Mailchimp, or Wistia, you can see how many of your videos each person is making it through.?

Why is that so important to you?

If you have prospects that watch all 4 videos in your course for example, they are now considered warm leads!??

High 5!

 

Lead Scoring With Your Video Training

Consider this.

Your sales success increases the more touch-points (points of contact) each prospect has with your brand. They say it takes 5-7 touch points on average, before someone will buy from you.?

Every video in your course, starts to build a case for your product/service!

If they see your promo ad video, that?s your point 1.?

They watch your first video, that’s your point 2.

Second video point 3

Third video point 4.

Fourth video point 5.

If they visit your site at any time during your course, that?s point 6.?

At this point, you can follow up with them to see how the course was for them, or even schedule a call, which becomes point 7!

You win.?

 

At this point, it?s likely some prospects will already be ready to buy.?Others will be very close to it, with one or two objections that need to be resolved before the purchase.?

Easy? Yes.

Fully automated? Yes.

Now, you will also get people who only make it through 1 or 2 videos.?

That?s normal.?

Every industry has ?tire kickers?.?

You already know what I mean by that.

The ones that go to the car dealership and kick the tires, but never wanna buy anything.?

You don?t need to bother personally following up with this low level of interest, because they aren?t really interested at all.?

Spend your precious time elsewhere.

Do you see how this free online course strategy, becomes a really practical method of gauging prospects?

That?s in addition to it being a compelling and valuable offer to begin with.

 

How Do You Start This Video Marketing Strategy?

Before I forget – don?t just dive in and start filming!?

You need to make absolutely sure that your topic is RELEVANT.?

It has to be trending, and search engine worthy.?

Make sure it?s a topic that people actually want to know about. Determine that by doing your keyword research.?

More on that here.

Once you have a quality topic, pick the 3-5 major points you want to address in your topic, and make one short video about each one.?

For Example, let?s say your topic is: 3 Easy Ways To Boost Your Sales.

Your keyword research says that these following keywords are trending:

  • Email Marketing
  • SEO
  • Google Ad Words

Make 3 videos, and each video will cover one topic in detail.?

Your video marketing strategy can be this easy!?

3 videos.

But whoa mama is it a killer offer. Remember, people still really value video courses, and the right people will value yours.?

Read on for some more simple tips on how to make your course kick ass…

 

Kickass Tips To Become More ?Kickass-able?

Tip 1: Build Your Credibility First

It?s really important that you begin you first video, with a little intro about your expertise.?

I know it?s counterintuitive because it?s not what people signed up for.?

But?

You must remind people that you are an authority before you get started.?

This will make them pay more attention and take you more seriously, then if you just launch into education.?

After all, they don’t know you, remember?

Start by talking about your expertise, history or background.?

Keep it simple, but a little bragging here will go a long way for you.

 

Tip 2: Build Anticipation For Your Next Video

The second killer tip, is to end every video with a quick promo about the next video coming up in your series.?

Get them excited about your next video!?

Build anticipation for it. Tell them why they need to see it!

Game of Thrones did an incredible job of this.?

And while you don?t need to end every video with a ?Red Wedding?, you need to talk about why they really need to see your next video.?

You can do this by talking about the problem that your next video will end up solving.?

End every video (except the last) with a promo for your next video.?

So what do you do at the end of your last video?

 

Tip 3: Call To Action, Grand Finale

At the end of your very last video, spend 5-10 minutes talking about your main product offering.?

After all, it?s why you?ve made this whole training in the first place. You want them to buy your stuff.?

And if people have watched your video to the very end, you better believe they are enjoying your content!!

So take advantage of the prospect being excited about you, and ASK. FOR. THE. SALE!!!

Your call to action needs to be the grand finale of your training.?

This boosts your ROI big time.

So as you can see, video courses are an easy and super potent video marketing strategy.?

Want to know the next steps, and find a video team to carry that out for you?

Want help with creating a script for your video course?

Get in contact with us today.

The most important ‘next step’ is to find the right video team for you.

 

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He?s spent 12 years in media production, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Flight Centre, Great West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!

Check out our newest FREE training video:

A person sitting at a table. Text saying: 4 Biggest Mistakes Marketers Make Hiring A Video Team

Ready To Start Making Videos That Work? Get A Quote Today!

 

 

 

 

Video Content | 3 Reasons You’re Not Generating Leads

Camera with text "Video Content | 3 Reasons You're Not Generating Leads"

Have you invested in video content, but not generated the leads you had hoped for?

This is a common problem.

The reason it?s so frustrating, is because video content is supposed to be the most powerful marketing tool on the internet – so why isn?t it working for you??

Here?s why?

Your videographer failed to mention that you need more than just a video. You need a video that works.?

And video content that works has 3 important ingredients.

Without these ingredients, the risk of failure is much higher.

So what are they?

In this blog I will go through each one in detail.

Let?s dive in, and finally get you the video marketing success you deserve!

Whoohoo!

 

1 Keyword Rich Video Content

Beside video content, Keyword Research is also one of the most important marketing strategies on the internet. It?s so important, that it?s make or break in your business, your blogs, your website – basically everything online.

So why would it be any exception in your video content?

You need to make sure your video content is keyword rich, or else your videos might not get found.?

You can have a fancy-shmancy sales copy headline, or expensive production value, but if it doesn?t include high ranking keywords – you’re risking your chance of getting searched? by new clients.

Don?t waste your time and money. Do your research.

And if you don?t know how (which is totally normal), just hire a professional.

It?s absolutely critical, so don?t make video content unless it?s keyword rich.

2 Client Savvy Video Content

If you want your clients to understand your video content, your videos need to understand your clients.?

Missing this is a huge mistake, and is one of the biggest problems in video marketing today.

A video that isn?t clearly directed to a specific niche, is going to fall flat.

Make sure that your video content speaks directly to your ideal client.?

Which means, you need to spend some time researching your ideal client, and figuring out their motivations and pain points.

I wrote a blog on how to write a great video script, that goes in depth on how to create a brand voice that really stands out to your ideal client.?

The main thing you need to consider is, what is their main motivation?

When you have a super clear understanding of this, and you include it in your video you will have fantastic video content!

So again, don?t start the video creation process until you?ve done your due diligence.

Once you?ve clarified your message, then you can start to create video content that really makes an impact.?

 

3 WOW Factor!

So you?ve done your keyword research, and spent some time on your client avatar.?

You now understand their main pain points, and what they are searching for in order to solve it.

You?re almost there.?

The final step you need to ensure your video content succeeds, is to make sure your videos look awesome!

How do you do this?

Add the Wow Factor!

This means that your video is worth watching, because it stands out.

How do you achieve wow factor?

There are 2 main ways to achieve this. The first is very simple, the second requires more creativity.?

 

Production Value

One simple way to ensure your video has a wow factor is to have high quality production value.?

This means making sure your content has great lighting, scene composition, and audio.?

I know I know!? – These are very technical aspects, generally NOT familiar to most new video content creators like you, but they make a HUGE difference.?

Want high quality production value to really make your videos pop?

Hire a professional video production team.

Want to know how to pick the best team? We have a free video training here.

A professional video team will be able to get you the quality your video needs, and deserves.?

This will give you ROI, and make all your research worth it in the long run!

Do Something Completely Original

The other way to achieve the WOW factor, is to come up with an idea that has never been done before.?

Believe me, it?s not as hard as it sounds, but it is important.?

What makes this achievable is, (once again) doing your research.?

Research what is out there that catches your attention, and do something similar, but add a twist.

You don?t need to reinvent the wheel, you just need to improve on something already awesome.?

This works especially good if you reference something from a different industry, and put a twist on it that relates to your industry.?

Here?s a great example of a super original video for a water bottle company:

Definitely fun to watch, and a compelling pitch!!

 

Let me show you another example:

Compelling story right? And what a cool way to sell online shopping.

It all comes down to being original.?

And with the right inspiration and references, you can easily do something original, and WOW your audience with your video content.

Making a typical video just isn?t going to generate you the results you?re hoping for.??

You need a video that stands out from the crowd.?

 

The most important ‘next step’ is to find the right video team for you.

 

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He?s spent 12 years in media production, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Flight Centre, Great West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!

Check out our newest FREE training video:

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Ready To Start Making Videos That Work? Get A Quote Today!

 

 

 

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