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Boost Your Youtube Advertising Sales Success With Trueview

4 young people at an office looking at a laptop.

4 young people at an office looking at a laptop.

A new Youtube Advertising tool is taking the video world by storm.

It’s a tool designed to maximize results of your Youtube Advertising videos.

It came about because of one simple problem. 

When people are forced to watch an ad, they are 75% less engaged, than when they choose it on their own.

Have you experienced this before, even as a consumer?

Or perhaps you’ve created an advertising video that just didn’t perform as well as you’d hoped?

If you’re considering Youtube advertising, this is a challenge you will need to overcome.

TrueView is the tool to make your Youtube advertising succeed. 

In this blog we’ll take an in depth look at how it works, and how you can increase the success of your Youtube advertising.

 

What Is TrueView?

So what is Trueview and how does it impact your Youtube advertising?

First, in order to get the most out of your Youtube advertising you often need to test it, and see how it performs.

Then you can make effective tweaks to how you promote it. 

Trueview is an engineered video ad buying experience, that allows you to continually optimize your video campaign. 

There are two ways you can use this tool.

TrueView in-stream

This means that the pre roll ad will appear either before a video you’ve just clicked on, or during. It’s definitely something you’ve encountered before in your viewing experience. 

The difference for the marketer here is that they only pay for the ad if the viewer watches it for over 30 seconds or they watch the whole ad (meaning the don’t click “Skip Ad” right away), or they click the advertising link to go to the product being advertised. 

This proves a qualified lead, and large brands (A&W, Ikea, Clorox, etc.) have had significant insights and success using this campaign.

TrueView in-display

We’ve all seen the legendary sidebar that promotes exciting and distracting videos for you to watch after you’re finished your current video (and sometimes before).

TrueView in-display appears here at the top, and entices you to click on the ad before you’re done your Youtube watching session. It’s a lower pressure form of Youtube advertising. 

 

Goals & Metrics 

There’s a variety of goals TrueView can help you achieve in your video ad campaign. 

Here are a few of them:

  • Test different ad lengths to determine ideal performance. 
  • Include a call to action overlay button (click to end her walk, Clorox)
  • Get detailed performance insights by testing different types of videos, or create variations of one video
  • Test thumbnails
  • Target different geographic locations and languages
  • Scale your bids and ad investment to help fuel campaign success with your insights.

The biggest impact you get out of TrueView is that you can start to curate an audience you that know is interested, without having to spend a ton on Youtube advertising. 

Often times, large brands spend large amounts (with TV ads for example), and get a small percentage of qualified leads.

Because you have so much control of your ad spend, you can spend a lot more time tweaking and optimizing your ad before and during your campaign. 

 

Success Stories 

If TrueView is a new concept for you, you may not be aware of how successful it really is. 

Large brands are flocking to Trueview for it’s Youtube advertising capabilities, and having massive success. 

Here are a few success stories, to get you excited.

Ikea

Ikea is always leading the pack in advertising strategy. It’s no surprise they’ve been using Trueview for their Youtube advertising, and having great success with it.

In the first 8 weeks of their Trueview campaign, Ikea converted 50,000 online shoppers to in-store buyers.

They also generated a 673% boost in google searches online.

They did all this using one Trueview campaign.

Clorox 

Clorox and their marketing company decided to combat the “Skip Ad” button by placing a “purchase” button at the opposite side of the screen. 

However it wasn’t necessarily just a “purchase” button. 

It was a button to end the walk of an Kenyan woman who had to walk 4 hours to get water. 

By purchasing a water bottle that supports an initiative to supply clean water to the people of that region, viewers can help end her 4 hour walk to get water. 

Texada

Pairing creative storytelling with TrueView, this online rental company was able to reach their audience with more effectiveness than ever before. 

They created two spoof ads inspired by Lord of the Rings, and Ghostbusters.

Their goal was to get 10,000 views. 

Their result?

2.4 Million views.

They improved actual sales conversions by 4x, and they attribute the success of this campaign to TrueView.

So if you want to maximize your Youtube advertising campaign this year, definitely consider leveraging TrueView. 

If you’re unsure about how to go about that, definitely reach out to us to learn more. 

Anthony Madani, Director

Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He’s spent 12 years in media production, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Flight Center, Great West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!

The most important ‘next step’ is to find the right video team for you.

Check out our newest FREE training video:

A person sitting at a table. Text saying: 4 Biggest Mistakes Marketers Make Hiring A Video Team

Online Video Marketing Secrets From The World’s Best Marketers

A man in the shadows with a video camera. Text that says: 10 video marketing secrets.

A man in the shadows with a video camera. Text that says: 10 video marketing secrets.

Online Video Marketing is on the radar of the most prestigious marketing experts. 

They are all using video in ways that increase conversions and engage people in brand new ways. 

After months of diligent research for UpMedia’s own understanding of where things are going, we’ve compiled ten of the best online video marketing quotes and strategies!

My advice is to pick your favourite, and see how you can incorporate it into your next video marketing campaign. 

 

1 Relate To Their Passion

“According to an expansive study we conducted with Omnicom Media Group, video viewers want content that relates to their passions”

– Tara Walpert Levy | VP, Agency and Brand Solutions at Google

Here’s how you do this. 

Pick one ideal client, and become their raving fan. Do for them, what you wish you could do for all your clients, but can’t. 

Don’t just follow them on social, engage, interact, and really invest time in their passion. 

What you learn from this, you can incorporate into your online video marketing. 

This will make a smash hit video that ALL your clients relate to with their passions. 

 

2 Trigger Curiosity

Giorgio Delucchi, President of Audi Canada (and a very prestigious brand), loves using online video marketing to identify with their audience and attract new clients. 

“YouTube is a key communication channel for Audi in Canada, enabling greater reach of content with an engaged audience.”

Giorio says there are being 3 main things a video can do to trigger curiosity. 

Online video marketing needs to be timely, contextual, and informative. 

Essentially it has to be relevant to what’s on people’s minds if it’s going to trigger curiosity. 

“A great video has stopping power and tells a relevant story for the audience.”

 

3 Tell The Client’s Story

Bernice Clark, former SVP for digital and strategy at Macy’s, believes that you need to make sure your ideal client is a powerful component in your online video marketing. 

“Video, done in an engaging and relevant way, allows a customer to see themselves in the moment and connect in a meaningful way.“

This is achieved very simply with one strategy. 

Make your customer the hero of the story. Stop making the video about you. Make it about them.

When you do this, your customer actually gets drawn into a narrative they connect with. 

After years and years of online video marketing for large corporations, I’ve seen too many people want to make videos that brag about their benefits. 

But people don’t care how much you know until they know how much you care. 

A video that places your client as a hero, is worth watching!

 

4 Increase Quality

Droga5 is a world famous advertising agency, and they make some of the best online video marketing on the planet. There is a lot we can learn from them. 

Their creative director has noticed this about video production quality. 

“There’s been an increase in the quality of content on YouTube. People are starting to understand what it means to tell a story in an engaging way.”

– Brandon Pierce |  Creative Director at Droga5

The overall quality of videos is increasing because of two factors. 

With the influx of new camera technology and lighting and sound becoming more attainable, videographers are able to produce higher quality HD video and audio than ever before. 

Cinematic production value used to be reserved for Hollywood. It’s far more achievable now. 

People are using better and better camera gear to shoot and produce high quality videos. 

This means that things have gotten competitive.

It’s not just the camera equipment. It’s the amount of time and energy put into the production. 

So what does this mean for you?

Does it mean that you need to sink more and more money than ever before into video?

No. 

You will require a budget to get your video/s done, however, if your story and script is powerful, you can create an impactful video that gains attention online. 

So start with putting focus on how to make a video concept that inspires your audience, and the production costs will fall into place. 

 

5 Meaningful “Interruption”

Tracey Cooke, VP Marketing at Nestle talks about how online video marketing can often be an interruption, but that’s not necessarily a bad thing. 

“Create with care, remember who is watching, and I cannot stress enough the need for relevance and context to ensure the interruption is meaningful.“

The key here is to make sure your content is relevant.

How do you do that?

One way to spot relevance is know what’s currently trending in the world of video advertising. If you’re willing to see what brands are doing to create success, you’re halfway there.

From there, it’s about making sure your video matches your brand values. When you find something that’s trending, how would your brand do it differently?

Is there a certain theme or spin you can put on it?

If a question like this leads you to more confusion, you should reach out to a video marketing company and get some fresh ideas and inspiration.

 

6 Become Gender & Culturally Diverse

There is a MASSIVE demographic of gender and cultures that feels misrepresented in the media. Studies are coming out that show the increase in video views with content that represents diversity. 

“There’s an appetite for stories that truly reflect the diversity of our world. Brands that respect that diversity will earn the trust of their audiences” 

Geena Davis |  Academy award winner and philanthropist for gender in media

If you’re looking for a secret weapon to create more relevant content than ever, this is it!

 

7 Inject Life and Playfulness 

This is where comedy videos can really make a difference. Videos that are based on a concept will stand out over the average video that doesn’t really attempt anything different. 

“Brands who find ways to inject life and playfulness back into social media — whether through short, viral content, live video or inventive challenges — will lead the pack in 2020. “

 – Ryan Holmes, CEO Hootsuite

Yes, there is some risk involved, such as how you want to approach humour, but at this point there is a vast catalogue of humorous videos that have succeeded. 

The simple rule of thumb here is use satire over silliness. Satire can still be professional, while silliness and self-deprecation for the sake of humour are far more risky. 

 

8 Ask Compelling Questions

 “The most effective way to improve your video engagement is by asking viewers a question.”

– Jonathan Aufray | Growth Hackers

This can be done with a promotional video, or a video vlog, or even a facebook live. 

Whichever type of online video marketing you are using, make sure you ask questions that provoke thought. 

Many strong video ads begin with a powerful question to agitate a pain point and hook your audience. 

 

9 Strong Call to Action

Make absolutely sure that your online video marketing ends with a strong call to action. 

“Strong creative that has an enticing call to action allows you to both build your brand and drive business results with video.”

– Sadie Thoma | Director, Creative Agency Development at Google

Personally, I prefer to call it a Call to Adventure, because from a story perspective, you are asking the hero of your story (your client) to go on adventure with you to defeat the dragon, and create a better world. 

You can always keep it simple, and flash your website at the end, but how can you challenge yourself to think outside the box? Is there some slogan, or a mantra that calls to them more specifically? 

 

10 Tell A Story In Sequences

If you really want to build engagement in your online video marketing, you can spread out your story over a series of videos. Youtube and Google Ad sense have a way to lead viewers through a sequence of videos, that have been very successful. 

By combining short (as short as 6 seconds) and longer videos, you can generate more engagement than a one shot video ad. 

“This new feature lets you string together ad creative. You can pivot, react—and you can take consumers down a different path depending on which ads are working for them.” 

– Diya Jolly Director | YouTube Product Management

Using this tool, the newest Assassin’s Creed video game created four 6 second bumper ads that were taken from a longer trailer. They had a massive success rate, with a 375% boost in searches for the longer trailer. 

Adidas created similar campaign success for the Nemeziz soccer shoe, and experienced a 317% lift in product interest. 

 

The most important ‘next step’ is to find the right video team for you.

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He’s spent 12 years in media production, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Flight Center, Great West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!

Check out our newest FREE training video:

A person sitting at a table. Text saying: 4 Biggest Mistakes Marketers Make Hiring A Video Team

 

The Best 2020 Business Video Marketing Success Strategy

A circle divided into three sections: Plan, Produce, Promote. Each section has a different colour.

A circle divided into three sections: Plan, Produce, Promote. Each section has a different colour.

Here’s a great strategy to make sure your business videos give you the most business growth for 2020. When it comes to creating a  business video, there is good news and bad news. 

Here’s the GOOD news:

Video marketing is going to help your business grow even more this year. It’s still continuing to grow in popularity and visibility. It hasn’t come close to reaching its peak. 

More and more social media platforms are favouring video content over written or audio, and ranking you higher if you publish videos.

So it’s not too late to start creating your business video, in fact, now is the PERFECT time. 

Here’s the BAD news:

Everyone else is going to be focusing on this!

This means business video content is about to become extremely competitive. 

So how can you compete, and stay cutting edge? Easy!

In order to help you succeed, I have compiled a simple but effective list of the most important tips you’ll need to make 2020 your best year in video marketing, even if it’s your first year!

I’ve divided this strategy into three distinct stages.

1. Plan

2. Produce

3. Promote!

Each stage has 2 main steps that I will cover in detail. 

This in-depth strategy will help you get your content produced, published, and preferred by your most ideal target audience.

Get ready for your videos to kick some marketing ass, and start gaining more leverage and impact online!

 

PLAN

Business video strategy: A circle divided into three sections: Plan, Produce, Promote. Each section has a different colour.

Step 1: Research

Way before you start producing your business videos, you’ll need to curate a list of the top keywords in your industry. It’s an absolute must that you begin with this. 

If you plan to create ongoing content, you need to make sure your videos are going to get found. 

If you don’t incorporate the right keywords into your video content and headlines, you’re risking not getting found, and your videos may fall into a pit of obscurity 😉

You may end up producing loads of content that just doesn’t get seen.

Don’t do that. 

If you choose to use keywords people are currently Googling, you will get found in their search!

Hire an SEO expert to get a simple list of the most highly used, and best competitive keywords in your industry. 

Then make sure that you incorporate those words into the title, and subject of your video content.

This really becomes valuable when you’re creating ongoing educational content (which I’ll get into later), since you can really only fit one keyword per video.

Client Audit

The next step is to conduct an audit on your most ideal client. 

This involves spending some quality time to understand who you want these videos to appeal most to. 

If you try to speak to everyone, you’ll end up speaking to no one. 

Consider this, your most ideal client has a specific language that they speak. If you can speak their language, you will increase your odds of winning their business. 

What does that language consist of? Pain points. 

Understanding and relating to their pain points, gets you on “great speaking terms” with your ideal audience!

So take some time and audit what they are. 

How can you do that?

Ask yourself the following questions:

  • What is the main pain point of my most ideal client?
  • How does my brand solve it different or better than others?
  • What does it look like for my current clients when I solve that pain point?

This information will be incredibly important content for you to start including in your business videos. 

It will grab attention, and keep your business videos intentional toward attracting great clients. 

 

Step 2: Craft Your Content

Getting crystal clear on your keywords and client demographics, sets up a powerful foundation for your content ideas and subject matter. 

Once you’ve got that all lined up, it’s time to start crafting your content.

An easy way to decide how to do this is to break down your content into two categories. 

1. Educational

2. Storytelling

Let’s look at both. 

Educational

Educational videos position you as an authority. They show that you are an expert in a specific field, and that builds trust. 

People trust an expert.

Educational business videos are great for the top of the sales funnel, where people are just getting introduced to you. In that regard, they are great to post on social media platforms. 

They don’t require huge budgets to produce, and it’s better to focus on consistent quantity over quality.

Keep each video simple, but effective. Teach one lesson. 

You can use storytelling in your videos, to illustrate your lesson in action, or to give a real life example. 

But education is the meat of the video.

Want to come up with a really great headline to compel people to watch?

Look up Hubspot Headline Generator.

Type your keyword in the search bar and it will instantly give you some very appealing headlines in which to title your educational videos.

Storytelling

Storytelling videos on the other hand, are meant to create empathy. 

They also build trust in you, but in a more personable, relatable way. 

Storytelling videos are great to use as promotional videos on your website such as your homepage, or about page. 

You can also use storytelling to create client testimonial videos which can be used to motivate a potential client who is on the fence about purchasing from you. 

Testimonial videos are very effective in closing warm leads, and make a valuable tool in your sales process. 

Decide which style of video you need to produce, and start from there. 

If you don’t have any videos yet, I suggest you start with a Promotional Video, because you’ll get the most bang for your buck.

Then start adding educational videos to your ongoing marketing content. 

Once you’ve got those going, you can start to look at testimonial videos for those fence-sitters, and help them make the decision to go with you after-all. 

PRODUCE

Business video strategy: A circle divided into three sections: Plan, Produce, Promote. Each section has a different colour.

 

Step 3: To Hire, Or Not To Hire A ‘Video Team’

One very common question at this stage is: should I hire a video team or do it myself?

I’ve created a blog and video that looks at this whole process in-depth, and will help you understand the best times you should hire a video company, and when you should do it yourself. 

However, I’ve provided a short summary here. 

First of all, you need to consider if producing your own video content is even something you will enjoy!

I’m sure you have TONS on your plate already. 

Adding something else that feels like a drag is not gonna improve your business. It’s gonna weigh you down. 

If making your own videos is scary or confusing or just not something you want to invest time in, then hire a video production company to make your business videos. 

However, if you ARE the type of person who wants to do more video content creation, here’s my suggestion. 

Start producing your own educational videos. Leave storytelling videos to the professionals.

You are the expert in your industry, and nobody can talk about your expertise better than you. 

Once you have a basic camera setup, you can create great ongoing educational videos on your own. 

Creating your own camera setup is easy. Youtube, Udemy, and Lynda.com have great videos you can learn how to create a setup in no time.

For website promotional videos and testimonial videos, I suggest working with a professional because you want your story to come out right. 

These videos deserve quality not quantity. 

If you aren’t a professional storyteller, that may not happen. 

So if you want to produce your own business videos, play to your strengths, and focus on producing simple, educational video content.

 

Step 4: Types Of Business Videos

Whether your hire a company for your business videos or not, you’ll need to decide what type of video you want to create when you’re ready to film. 

Here is a list of the most successful types of videos:

  • Educational (How To)
  • Promotional
  • Company Culture
  • Product Demo
  • Personalized
  • Testimonial/Case Study

As mentioned before, educational videos are very important tools to build your authority online. 

How To videos are always educational in nature. So are Product Demos

You’re simply teaching your audience how something works.

Personalized Videos consists of you speaking directly to your client. 

These work great for your sales team. For something like this, you’ll want to consider using a platform that makes personalized video super easy to record and send. I’d recommend Vidyard. 

The rest of the videos all require storytelling. 

Whether you’re making a promotional video, company culture video or testimonial video, you need to tell a compelling story, so you can generate empathy from your ideal clients.

 

PROMOTE

Business video strategy: A circle divided into three sections: Plan, Produce, Promote. Each section has a different colour.

Step 5: Posting Practices!

Congratulations, your kicking butt!

At this stage, you’ve completed your business videos and you’re ready to start posting them to the world. 

Terrifying right??

Here’s a few posting practices to help you make this a success!

Powerful Thumbnail

Make sure you have a thumbnail that is very engaging. 

Most posting platforms like Youtube or Vimeo give you the option to choose a frame from your video. 

Don’t do that. It’s too generic, and won’t engage as well. 

Instead, get a custom made thumbnail that stands out, and compels your viewer to watch the video. 

This alone will increase your views.

So what do you do if you’re not a graphic designer? Simple. 

Canva

Canva.com is a user friendly platform that provides thumbnail templates. It’s literally drag and drop. It will pre-make titles, text, layouts, everything you need to make a great thumbnail. 

This takes all the graphic design guesswork out of it, and will give you a thumbnail that actually stands out.  

Fiverr

Another option is to use Fiverr.com. You can get a thumbnail done for as little as $5 USD.

Fill In The Description

If you are posting on youtube, make absolutely sure you fill out the description box. 

It’s becoming super common that people read the description to see if the video will be of interest to them. If you’ve written something compelling, you will peak the interest of your viewer. 

Also, youtube’s back end programming will crawl the description box for keywords. If you take an extra 5 minutes to fill it, and include the main keyword in your video, this will bump your SEO ranking. 

It may seem trivial at first but trust me, it’s totally worth it to boost your ranking and viewership. 

Engaging Headline

Make sure you have an engaging headline. A strong headline will peak people’s interest in your video. 

How do you know if your headline is engaging?

Check out this amazing free online tool: Headline Analyzer

It will scan your headline and give you instant feedback on how to improve it. 

I use this for ALL my headlines. 

Leverage Your Network

One simple and awesome way to increase your video’s exposure is to ask your network to share it. If you have work colleagues with a large email list or active Linkedin network, there is huge potential. 

Who do you know that could share your video on their platform?

 

Step 6: 3X Your Video Content

One of the most exciting and effective reasons you should be using video to educate is that there’s so much you can do with the content once you’ve created it. 

Once you’ve posted it online, there are 3 main ways you can stretch your business videos to produce even more content. 

Audio

The first thing is to strip out the audio and create an audio file. You can then post this audio as a podcast. 

Expert marketers do this often. 

They film an educational video, and then take the audio and post it as a podcast. This audio can be as simple as an interview with an expert, or just you talking face to camera.  

It doesn’t have to be long. 5-15 minutes still makes a great podcast.

You can also post it as an audio track on your website, blog, or email blast. 

Podcasts and audiobooks are more popular than ever, and people love to educate themselves while jogging, walking to work, on the subway, etc. 

There’s huge potential here for the people who can’t always watch your content, but would be willing to listen to it. 

Pictures

The next thing you can do to stretch your video content is to take screenshots of your video, and post the images to your social media. 

Add simple captions or quotes to create dynamic images which keep you top of mind. 

Or you can add the title of the video to your photo and post it on social media as an ad to watch your video. 

Here’s an example:

Male looking confused. Text that says: How to find the right video marketing company

Blogs

The third way to get more content out of your video is to transcribe your voice into text, and turn the video into a written article. 

Transcribing your video doesn’t have to be hard. Youtube does it automatically. 

You can also use Fiverr.com or just do it yourself. 

Once you transcribe your video, you now have a blog! 

You can post it to your website, email newsletter, Linkedin, Facebook, etc!

Combine this with the screenshot image I mentioned above for a great pair. 

Want to 4x your content?

Since our attention spans are short these days, people love short videos. 

Splice your full video into little snippets of 15, 30, or 60 second increments and post them on social media. 

Use them as trailers for your full video, or quick tips. 

This kind of content is awesome because it’s so low commitment for your viewer, but wets their appetite for more. 

All it requires is a bit of simple editing. You can hire someone on Fiverr.com or Upwork.com to do this for next to nothing. 

 

So that covers it.

Hopefully you’re excited to start creating more video marketing content.

Feel free to check back on this anytime, and reach out if you want more help.

I also post videos weekly on Youtube.

Video content is just so powerful, and gives you loads of extra content, exposure, and impact.

Here’s wishing you a fantastic 2020 – full of great video!

 

The most important ‘next step’ is to find the right video team for you.

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He’s spent 12 years in media production, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Flight Centre, Great West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!

Check out our newest FREE training video:

A person sitting at a table. Text saying: 4 Biggest Mistakes Marketers Make Hiring A Video Team

Expert Digital Marketing Video Trends For Remarkable Growth

Middle age woman on a laptop. Text that reads out: Digital Marketing Video Trends

Digital marketing video is massively trending, and helping businesses have remarkable growth.

One of the major challenges people are having now, is where the heck do I start?

A great place to start is to look at what’s already trending, so that you don’t need to “reinvent the wheel”.

In this blog and video, we’re going to look at some of the most successful trends for digital marketing videos.

Buckle up, this is gonna be a good one for your 2020 marketing strategy!

 

Use Talk Triggers In Your Digital Marketing Video

Quite recently, Jay Baer the marketing guru released his latest book: Talk Triggers. 

Book cover with 2 Llamas talking to each other.

A Talk Trigger, is some kind of company approach or gimmick that gets people to naturally keep talking about your business. It catalyzes word of mouth. 

A digital marketing video done well, can be a great Talk Trigger!

Usefulness, Generosity, and Personality are all things you can focus on to create a talk trigger. 

If something helps people in an innovative way, people will talk about it. 

If your companies generosity goes above and beyond, people will talk about it. 

Mailchimp for example, has a brand personality worth talking about. 

Their marketing videos are funny, and they think outside the box.

People love to talk about them!

Remember, if you want to make a Talk Trigger, make your video content unique and inspirational. Otherwise it’s just selling. 

 

Content Idea Generator 

Ever wondered where to start when coming up with your digital marketing video?

Wonder no more!

Idea Generators are becoming a great hack to give you some trendy video ideas.

These are super fun, and quite helpful.

The only thing you need as a prerequisite is some relevant keywords.

Always start your video strategy with a keyword audit!

Contact us if you want to learn more.

Once you’ve got some great keywords, just google Content Idea Generator. 

You can use this tool to come up with some enticing headlines and topics.

Once you’ve got a great idea, the next step is to make sure you have the right video marketing company. 

 

Interactive Motion Graphics For Marketing Video

This is a huge trend in digital marketing videos right now, especially with technology related companies. 

Having innovative motion graphics interact with people, makes for unique and original content. 

It’s so appealing because it helps tell the story better. 

Strong visuals lead to a strong story, and that leads to a video that is memorable to your client. 

Digital marketing video screenshot .A Woman sitting on a couch in office, with a spreadsheet covering the background like a curtain

Monday.com is a great example. 

In this digital marketing video, they make the spreadsheets appear behind the lead character telling the story.

You start to get a much clearer understanding of the pain point. 

So Ya…We Tried Slack is another great example. 

Turning messages and emails into visual bubbles that move past their time, and fall from the sky, gives you the impression that they’re real. 

It’s a much more palpable approach then just simply talking about it. 

If you want your video to really strike home with strong visuals, then look at incorporating motion graphics into your next digital marketing video. 

Person on computer looking up at the sky as email messages drop from above him

 

Better Thumbnails For Your Digital Marketing Video

Due to the massive increase in youtube content, the standard of thumbnails for your video is increasing constantly. 

Just in case you’re aren’t sure, thumbnails are your cover image. What people see before they watch your video. 

Right now, they are make or break on Youtube. Meaning, if you don’t have a strong thumbnail, people might choose someone else’s video over yours. 

What makes a “better” thumbnail?

Strong design sense, and contrast is a good place to start. If you’re producing your own content, then you may have no idea what that means. 

In that case, you can leverage a site like Canva.com. 

Creating a thumbnail for digital marketing using Canva.com

They have lots of predesigned templates, that are up to standard. 

Another great visual principle to consider, is showing a human face in your thumbnail.

People relate more to other humans, over objects.

So when in doubt, go with a more human approach. 

Middle age woman on a laptop. Text that reads out: Digital Marketing Video Trends

 

Essential Graphics

If you’re making educational material, you’ll want to get away from having a talking head for several minutes. 

What can you have in the meantime to break it up?

I’d suggest moving text animations that highlight your written content, such as quotes or headlines. 

In editor speak, we call these Essential Graphics. 

A computer screen with some visual effects animation text

Right now, there are lots of really well done essential graphics templates you can use (or suggest to your video team). 

A lot of high quality videos are using these, even in promotional or landing page videos to add more punch to their dialogue. 

The most important ‘next step’ is to find the right video team for you.

 

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He’s spent 12 years in media production, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Flight Centre, Great West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!

Check out our newest FREE training video:

A person sitting at a table. Text saying: 4 Biggest Mistakes Marketers Make Hiring A Video Team

Ready To Start Making Videos That Work? Get A Quote Today!

 

 

Online Video Ads | Our 5 Favourite!

Did you know, online video ads have become the most important way to grow your business? 

There are many new kinds of online video ads being published recently.

 And, they’ve been inspired by great online video ads that have come before them. 

So what about your business? What online video ads are best for you?

What is in alignment with your brand?

As an expert in online video ads, and I pay very close attention to what’s out there. 

I’ve even collected a few favourites of my own. 

And guess what?

I’ve rounded up 5 of my absolute favourite to review. 

I’ll breakdown what makes each one so good,  and discuss the elements you can apply to your own videos. 

Hopefully, this gives you some great inspiration to start creating your own online video ads that take your brand to a new level!

Let’s get started. 

 

1 This Gold Digger Got Rich Painting Nude Squirrels ?

Already has a great name!

ClickFunnels’ promotional video is well on its way to 1 million views.

That is incredible, and extremely rare for a small business promotional video.

But what makes online video ads like this one so successful?

For starters, it’s absolutely hilarious. 

It keeps you laughing pretty much the whole way through. 

The jokes are well timed, and original. 

Did you know, the element of surprise is a huge component of humour. 

And in this video, you just don’t see the punchlines coming, but they hit pretty hard. 

Another aspect that makes this video so great is the acting and the costumes. 

They’ve clearly budgeted a good amount for this video, to have a great lead actor (who carries most of the load), while the other characters are really just there to have a reaction, which gives contrast to the main character. 

With their use of funny metaphors, and multiple scene setups, this video delivers quite a punch. 

Constructive Criticism and Improvements

While this video is awesome is so many ways, there is one main problem with it. 

It’s too long. 

Clocking in at 4:39 this is WAY too long for a promotional video, especially at the top of the sales funnel.

Being this is a company that sells software to help your sales funnel, they should know better. 

After 2 mins, the video really starts to drag on, even though it’s very engaging to begin with. 

Did you find it too long as well?

The truth is, no matter how awesome and action packed your video is, it needs to be short. 

If you have a lot of information to get across, I’d suggest spreading it over multiple videos instead of a long. 

They could have broken this video up, and had the following videos on their website, so that potential clients can watch and learn more at their own leisure. 

Instead, they demand you watch a long promotion, which starts to feel like an infomercial towards the end. 

If you want to do something that really grabs attention, you can definitely follow this look, feel, and style of this comedy video. 

Just get to the point, and make it short!

 

 

2 The Giving Keys

Here’s a tip: when your brand has a powerful story, your video pretty much sells itself! 

The Giving Keys employs people transitioning out of homelessness and gives them a second chance to earn money and make a difference in life. 

Aside from the epic mission of this company, what makes their video so great?

First of all, it’s very Human. It hardly talks about the product at all, and instead focuses on the brand of people behind the product. What this does is attach their people to their product. 

You aren’t just buying a key, you’re buying into a person’s journey. 

That’s powerful! 

Did this online video ad have any success?

Absolutely.

So much in fact that this product got picked up by Nordstroms! That’s huge success for a small startup like this one.

How could you adapt something that like in your online video ads?

One way is to focus your video on the narrative of either your staff, founder, or clients. 

People’s journey is far more memorable and impactful than your product. 

Also, they did a great job of keeping this video SHORT! You never get a chance to get bored.  There is so much to cover in its 1:30 length with multiple interviews and lots of fun shots! 

 

3 Forbes: Relentless

Forbes does a lot of great online video ads showcasing entrepreneurs, and as a result they have catalogued some great stories. 

One of my favourite series is their Relentless series, where they showcase business owners in NYC. 

This was my favourite one from this series. 

What makes it so great?

Pacing. 

The fast paced approach to the video, is consistent with his narrative. 

You see, the whole video he talks about his fast paced lifestyle, and the video editing matches it completely. This creates intensity, and accurately sells the emotion he’s trying to convey. 

When you have this kind of pacing in your online video ads, they work out great. 

This fast paced editing approach wouldn’t have worked as well with the Giving Keys video, because the theme of that video was care. Fast paced cutting and intensity, just doesn’t evoke that emotion. You need something slow, steady, and warm. 

What can you take from this video to apply to your own online video ads?

What is the pace and theme of your narrative? Make sure that the tempo of music, and the intensity of cuts in your video matches the theme of your story. 

 

 

4 “So Yeah, We Tried Slack …”

When your online video ads look like this, you will guarantee more sales success!

The video company Slack hired, did an amazing job with this one. 

It’s funny, engaging, informative, and the length works perfectly for their message. 

One thing that works really well with this one, is their use of visual effects. Having the messages move around in real time, really shows how confusing, or unproductive your work environment can be. 

Another thing that makes this video so awesome is the script. 

While they aren’t using paid actors, and literally using their own employees as “actors”, it still works because the script is so well written and genuine. 

It’s quite a different feel from the “Gold Diggers” video from Sales funnel, which relies on at least one really good actor to carry the scene. 

In this one, they’ve fit humour and pain points into very genuine interviews with staff.

If you were hoping to do something “corporate” or “talking head”, but you still want to be engaging and innovative, reference this kind video.

All you need is a great script, some simple humour, and willingness of your staff to have a little fun, and you can make an impressive video. 

This video already has over 1 millions hits! That’s good for business!

Click here to learn how this online video ad became so successful.

 

5 Creative Real Estate Home Tour

Because of sheer innovation, this is definitely a favourite online video ad of mine.

To date, there is not another real estate video that I’ve seen like this! 

So what can you take from this to apply to your own video ad?

Once again, going with humour is always a good idea, and makes your online video ads far more memorable to your audience. 

The main thing is the script. 

They really thought through all of the pain points and selling points of their ideal client, and turned each one into a great opportunity to make you laugh. 

A script of this high quality requires planning, time and research. It can’t be rushed out in a week. 

Another thing they did well in this video is cast the right actor. You need someone who can pull off distinguished, as well as humorous, and I believe they chose the perfect woman for this role. 

 

The most important ‘next step’ is to find the right video team for you.

 

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He’s spent 12 years in media production, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Flight Centre, Great West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!

Check out our newest FREE training video:

A person sitting at a table. Text saying: 4 Biggest Mistakes Marketers Make Hiring A Video Team

Ready To Start Making Videos That Work? Get A Quote Today!

 

This Marketing Video Made Half A Million Dollars! (Case Study)

A man dressed in black in a warehouse doing a shady transaction.

 

Want to learn how to make half a million dollars with just one marketing video?

Check out this marketing video case study, with a phenomenal success story!

Overview

Company Name: Mission8

Product: 5-in-1 Shower solution

Goal: Fundraise $20,000. 

Plan: Create one marketing video to meet the goal.

Result: Over $500,000 raised

 

You read that right. 

The money this video brought in, skyrocketed past their goal, and ended up crossing $500,000!

That’s half a million dollars from just one video!

This kind of success rate is definitely uncommon, however it presents an amazing learning opportunity.

Want to copy their success?

Let’s break down this video into it’s raw elements, so you can decide what to apply to your own marketing video!

Concept Creation

One thing we insist on before you start your marketing video, is to spend time on concept creation. 

I learned this from my days of working in TV and film production. If you don’t have a strong concept, you don’t have a show. 

Same goes with your video. 

Please don’t attempt the same thing everyone else is doing. 

Successful marketing requires innovation.

But innovation is scary. It’s unknown. 

Can your concept creation be simplified? 

Of course. 

Want to simplify the creation of a brilliant idea?  Then you need to have reference. 

Reference

‘Reference’ is the great hack to creating good ideas.

If you have other great ideas in front of you, then you have a foundation to begin with. A head start.

And truthfully, all great ideas were spawned from previous great ideas. Nothing in essence is original. 

The great actor Micheal Cane once said, “if you see someone do something you like, take it. They got it from someone else.”

So start with reference. 

Combine and collage many great ideas into one. Finesse it, and nurture it, and add your own genius. Soon, you will end up with something unique, powerful, and original!

Want an even simpler approach to creating your concept?

Start by choosing a Theme.

A theme, is a subject or idea that recurs throughout your marketing video. 

In this video, the theme was simple: 2 “gangsters” doing a private deal, except it wasn’t the usual drugs, weapons, etc. It was a shower head. 

That’s it. Simple. 

Where can you find other popular themes?

Look around at what movies are popular today. Hollywood and Netflix does a lot of research to find out what themes people like, and then makes movies about those themes. Catalogue those trends, and you will have a handful of great themes to start with.

Remember – gather lots of reference, and you will fill your cup with great ideas!

Concept creation is only the beginning stage of this great marketing video. 

What else did they do to win? 

 

Satire

One incredible way to make your marketing video stand out, is to make people laugh. 

And one effective method of humour is: satire. 

Satire is different from other forms of humour, such as silliness (which includes people acting stupid or ridiculous), which just isn’t as classy. 

You want to make people laugh, but not always at the expense of your dignity. 

Satire can be funny, and still be classy. 

You can accomplish satire with the use of irony, or exaggeration. 

Here’s a brilliant quote on satire:

“Satire is always a critique of some form of human behaviour, vice, or folly, with the intent of persuading the audience to view it disdainfully and thereby encourage a degree of social change.”

  • LeBoeuf, Megan, “The Power of Ridicule: An Analysis of Satire” (2007). Senior Honours Projects. Paper 63. 

Satire is a powerful form of communication. 

If you incorporate it into your marketing video, you’ll likely get massive attention to your website where new customers will make a purchase! 

Cinematic Production Quality 

Great production value does play a huge role in the success of your video. 

Especially if you combine it with a great concept! 

This is what Mission8 has done here to make such a great marketing video.

The concept is great, and the production value is very high. 

That’s why this video stands out.

It’s worth mentioning that if you want to attract an audience of higher net worth, you definitely need a video with cinematic quality.

So what makes great cinematic quality and high production value? 

For one, an experienced film team. 

Don’t worry.

This doesn’t mean you need a Games of Thrones budget, but you need a team that can come to the table with more than an iphone! 

Spend some time learning how to hire the right video team. OR save the effort and contact us directly!

4 Ingredients Of A Cinematic Look

In this video, the film team used the four main ingredients you need to create a cinematic look. 

This includes actors, 4K cameras & lenses, a convincing location, and cinematic lighting. 

This does require expertise, which is why you need strong film team, and it does take budget up front. 

But look at the result they got!

Is half a million dollars a good return on your investment? You bet!

Now, it’s worth mentioning that there are entrepreneurs out there that make a large income doing videos with low production value. 

So what’s the difference?

Their channels require a massive audience, and up to 5-10 years of ongoing content to get off the ground. 

Who has that kind of time?!

This company achieved it all in one great video!

If you don’t already have a large audience, then go with high production value. It will help you stand out, and will speed up your success. 

 

Great Storytelling

The final winning component of this great marketing video is it’s storytelling. 

You don’t need tons of people, locations, and special effects to tell a great story.

It can be told with one or two people. As long as the story structure is clear and effective, you’ll have a winner!

Here are the 4 main ingredients of a good story:

Marketing video image: A man dressed in a black suite in a dark warehouse

The Hero

This is the person who faces the most risk, and goes through the most transformation. It’s also the one who gets to live a better life, once the balance is restored. 

In a marketing video, the hero is the person who stands to benefit the most from your product or service.

In this video, the “Hero” is the guy purchasing the shower-head. He’s obviously got some shower problems, and with this new product, he gets the opportunity to live a better life.

And maybe he can finally stop doing deals in a shady warehouse?

 

Marketing video image: Pictures of rusty pipes placed on a wood table

The Villain

In movies and books, it’s the one who causes the hero the most problems. In a marketing video, it’s the thing that causes pain and suffering for your ideal client.

The villain is the “pain point”. You MUST have a clear and defined pain point to have good storytelling. 

In this video, the rusted pipes are the villain, and they are outlined by the photos.

What pain point can you outline in your marketing video?

How can you clearly and dramatically define it so that it becomes totally original?

 

Marketing video image: A man age 50 with black suite jacket and white shirt, brown hair and eyes.

The Mentor

Every good story needs a Yoda! The distinguishing trait of a mentor, is that they show up in a time of need, with a solution to the problem of the main character. 

The cool thing is, when you position your brand as the Yoda, people get very interested in you. 

Ask yourself, how can you do that in your video?

In this one, the “shower-head dealer” is the mentor. He’s showing up to help the Hero.

And thank goodness, because the hero’s pipe problems are pretty filthy! 

 

Marketing video image: A metal suite-case with a deluxe shower head inside

The Offering

What allows the mentor help the Hero save the day? An offering of some kind. 

It can come in the form of wisdom or experience. Or in the case of a marketing video, can come in the form of a product!

The mentor shows up with a product that can revolutionize showering, and turn rusty pipe water into clean purified water! 

 If you can break down a story into 4 simple elements, you can have a winning story come to life very easily. You may need to spend some time getting creative, or working with a script writer.

But without a good story, your marketing video doesn’t stand a chance of making a ripple effect, or going viral. 

So definitely spend as much time as needed, strengthening your story, and making sure they have the essential story points.

 

The most important ‘next step’ is to find the right video team for you.

 

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He’s spent 12 years in media production, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Flight Centre, Great West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!

Check out our newest FREE training video:

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Ready To Start Making Videos That Work? Get A Quote Today!

The Future of Video in B2B Marketing

VANCOUVER VIDEO PRODUCTION

What is the future of video in B2B for you?

It’s no surprise that video in B2B should be a high priority.

But how high should it be, compared to other content creation marketing approaches?

After all, your marketing team wants you to consider many other things like blogs, infographics, “How-To” guides and other cool ways of gaining stardom online!

So how does video in B2B measure up against all these other conventional approaches?

What performs best? What should you focus more time on?

If you want the answer to these questions, you’re in the right place.

In this blog I will show research that breaks down exactly why video is number one, and what kind of videos you need to be producing.

B2B, you’re now Good2Go!

 

Why is video the best for B2B content?

For this section I will be focusing on an in-depth study done by BuzzSumo.

They researched thousands of pieces of content, and pooled together the 5 best performing content styles. They are:

    1. Video
    2. Infographics
    3. “How To” blogs
    4. Blogs with “success” in the title
    5. Pdf’s and blogs with “Guide” in the title.

So – which one do you think performed the best? Video outperformed in 3 categories:

    1. Evergreen Content
    2. Social Media Shares
    3. Backlinks

Let’s take a look at what each of these mean for you, and video in B2B.

 

Evergreen

What does evergreen mean in relation to video in B2B?

It means – content that stays relevant for long periods of time.

Blogs about the top SEO strategies of 2014 – are NOT evergreen today.

But get this.

Videos that are several years old, can STILL be evergreen.

Here’s a great personal example…

My Fiancé and I are currently planning our honeymoon, and considering going to Chile.

We were scanning Youtube for videos about Chile last night.

We watched a whole bunch of videos, including some that were several years old.

Videos that were made up to 7 years ago are still quite relevant, and informative today.

Some of them were actually pretty cool!

Blogs get obsolete pretty fast these days, but video in B2B (done well) have a much longer shelf-life!

 

Social Media Shares

Video in B2B performs brilliantly when it comes to shares on social.

People absolutely love to share videos!

Why?

The reason people love to share them so much, is it gives them a form of elation.

When you have something amazing to share with the public, you feel special.

C’mon admit it. You’ve totally done this!

Again, people love sharing videos. Why not make them share your videos?

 

Backlinks for video in B2B

A lot of people don’t know this, but backlinks are one of the most effective ways of growing your business!

If you have many high quality backlinks on your website, you will have a UNFAIR advantage when it comes to SEO rank.

Well…It actually is fair, because backlinks are not easy for anyone to come by, and are regulated very well by Google.

Backlinks are one of the most important factors Google considers when it comes to SEO ranking. So if video in B2B helps you get more backlinks, that’s a great advantage for your business.

Backlinks happen when other people share your content from your website. And as we’ve discussed, people love to share videos.

Get more great videos on your website, and you’ll get more high quality backlinks. 

The key here is to make sure you have original video content.

People don’t share mediocre videos. Your videos have to be awesome!

So how do you make awesome videos that people share?

We’ll get into that in the next section.

A big thank you to BuzzSumo for this cutting edge information! Here are the results of their study.

Video Production Vancouver

More information about their research can be found there.

Now that we know why video in B2B is so ripe for your content strategy. Let’s start to look at what videos you should be creating!

 

What is the best kind of video for B2B?

Brand Story Video

Before we get into long term content creation, you need to complete your foundation.

Do you have a compelling promotional brand video? One that sums up exactly who you are and why you’re the best for your ideal client?

If not, you’re falling behind your competitors.

The best overall approach here is to tell a compelling short story, that invites your ideal clients into a narrative they relate to. What I mean by this is – tell a story about your clients, not about you.

More great advice on this here.

Don’t move forward with video in B2B until you have a great Brand Story video – because they’re proven to raise your sales an average of 64% online!

Content Creation Video Strategy

Foundations are covered? Great.

Let’s move on to videos you can use to nurture leads, and speed up your buyer’s journey.

What is the most effective type of video in B2B for an ongoing strategy?

There are 2 main approaches that work here.

1 Educate

Your clients are looking for an authority. If you can educate them in things they didn’t know, you demonstrate authority. So your goal in video content is to be highly informative.

2 Entertain

You can’t be boring.

Remember, you need to be awesome!

Video in B2B that are creative or humorous solve the problem that most videos struggle with – holding attention.

Not only will they keep attention for 2-3 minutes, they are very fun for people to share.

Let’s look at a couple of examples of videos that do this well.

“So Yeah, We Tried Slack …”

 

Creative Real Estate Tour

 

What’s better – Education or Entertainment?

It really depends on your industry and your client demographic. As a general rule, it’s great to have a mixture of both.

Each will build more trust online in their own way.

It’s best to start with one, measure the results, and add from there.

If you’re willing to make a video that entertains, while it educates, you’ll have a serious winner.

 

Conclusion

Video in B2B is necessary to gaining more ideal clients.

If you do it right, you’ll stay evergreen. You’ll get more shares, more backlinks, and win more customers!

Looking for a video team to make your content strategy easy and effective?

Contact us and we’ll help you create the right video you need.

The most important ‘next step’ is to find the right video team for you.

 

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He’s spent 12 years in media production, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Flight Center, Great West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!

Check out our newest FREE training video:

A person sitting at a table. Text saying: 4 Biggest Mistakes Marketers Make Hiring A Video Team

Ready To Start Making Videos That Work? Get A Quote Today!

 

How To Create A Great Video Script

How do you create a great video script that drives engagement?

That is the biggest question on the mind of all video marketers.

There are so many kinds of videos out there, and they are all competing for your attention.

When we look at the successful videos that drive engagement, there are an overwhelming amount of factors to consider:

  • Video length
  • Video production quality (budget)
  • Actors VS no actors
  • Animation & special effects
  • Funny or educational?
  • What story should you tell

So, how can anyone possibly narrow it all down to one simple thing?

Well, WE can.

As a video company that voraciously studies video in advertising, and works with a variety of business niches, we’ve boiled it down to one thing.

The thing that matters most in your script.

We call it: Brand Humanity.

 

What is Brand Humanity?

It means – your brand is easy for humans to relate to. It occurs when your script has the voice of a person.

Let’s look at 3 powerful ways to make your video scripts build more Brand Humanity and drive engagement through the roof!

 

1. Script With Depth

If you want your videos to stand out, they need to have depth.

If not, they will lack substance and lose interest.

Ensuring your videos have depth, will create brand humanity.

Create depth in your videos by incorporating your customer’s primary motivation into your script.

If you can speak directly to their motives, their drives, their purpose, you will achieve brand humanity and drive engagement.

How do you get clear on their motives?

Research your buyer persona, and start to ask these questions:

  • What is the biggest problem in their life (that you can solve)
  • How do you help them solve this in a way that is unique?
  • How have you gone above and beyond for a client?

Being crystal clear on this info, will help you craft a much more compelling narrative, that speaks the language of your ideal client. It’s all about that!

Trust me! – Spending some time on this will strengthen your understanding of the real humanity behind your brand, and help you create videos that drive engagement.

 

2. Script With Tone

What do I mean by tone…working out?

I’m talking about the tone of voice of your brand.

Improving your tone, will make your videos much much much MORE human.

How do you develop tone in your video script?

Ask yourself the following:

What is the tone of my (brand’s) voice:

  • Serious
  • Sarcastic
  • Light and friendly!
  • Confident

Getting clear on the tone of voice (of your brand) will powerfully influence the script and storyline of your video.

Let the tone filter into your script writing, and you will increase your Brand Humanity.

Here’s a great example video of Serious:

 

Here’s a great example video of Funny:

 

3. Script With Empathy 

Because without empathy, you’re basically a Dick!

Seriously though, this value often gets overlooked in video marketing, and it’s crucial to your Brand Humanity.

Empathy in your video is simple to achieve when you ask this:

How can I make my client feel more understood?

Answering this question, comes from understanding your client’s pain points.

Depth is understanding your client’s motivation – Empathy is understanding your client’s pain.

 

If you’re not totally clear on what their pain point is,  just ask them.

If you already know, then start keeping this in mind with every piece of video content you create.

Make sure you speak to it.

 

Showing you care for your clients never goes out of style.

Caring deeply for them is a huge part of sales success, and it starts at the very top of the funnel.

 

Conclusion

Ask your team if your videos have it. Where can they improve on it?

You can never humanize your brand too often.

The more you do it, the more you get videos drive engagement – which is a rare and beautiful thing!

Ready to start making videos that work?

The most important ‘next step’ is to find the right video team for you.

 

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He’s spent 12 years in media production, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Flight Centre, Great West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!

Check out our newest FREE training video:

A person sitting at a table. Text saying: 4 Biggest Mistakes Marketers Make Hiring A Video Team

Ready To Start Making Videos That Work? Get A Quote Today!

How Long Should Your Videos Be In 2019?

How long should your best videos be in 2019?

If they’re too short,  you won’t have enough time to really develop an emotional connection (critical to your sale).

But if they’re too long, people won’t watch it.

So how long should your videos be?? What is the ideal length??

 

Answering that question is very simple:

It depends.

 

It depends on what stage people are at in your sales funnel.

In this blog I will go through three different stages of the funnel and breakdown the beset video length so that you make the most of your videos.

Time is ticking 😉

 

Top Of Funnel (Cold leads)

Picture this as the first date.

Would you go for dinner, movie, salsa dancing, dessert, and meet the parents – on a first date??

Gosh, I hope not! Didn’t work when I tried it 🙁

Same goes for your new prospects.

They don’t know you, they don’t trust you, and most importantly…

They don’t have time for you.

 

The average business owner is scanning your video with haste.

Don’t bore them!

 

Keep your videos short and sweet. Your intention here is to peak curiosity

You can achieve this with highly original messaging, and brand humanity.

For introductory promotional videos, we’ve had the best success with 45-60 seconds.

People who don’t know you, will accept a video that’s less than a minute.

Psychologically, it feels like a low commitment. But anything over a minute is dangerous ground!

 

Middle Funnel (Warm leads)

Now that you have their attention and curiosity, they’ll cut you a little slack – and give you another few minutes of their precious time.

Keep working it!

Put less focus on “attention grabbing” material that’s punchy and bold, and shift into educational content.

Show them you know things!

What kind of videos should you  have?

  • Vlogs
  • Webinars
  • Teaching
  • Interviews

All great examples of middle funnel videos, and they can be up to 4-8 minutes in length.

Important: Still try to err on the side of shorter videos. Their time is still precious.

But now your prospects want to actually learn something from you they didn’t know…

And that takes more time.

So take your time and do this well. Just don’t blunder on.

 

Lower Funnel (Hot leads)

This section is reserved for hot leads or repeat business which means…

Trust has already been established.

Often people at this stage are excited about your offering, they’re just on the fence with one objection (usually time or money).

So…

Time to ramp up the pace!

Time to create urgency!

Get them off the fence!

 

Client testimonial videos, or short personal video messages are great tools for this stage.

All your content should be focused on at this point is handling objections – and you shouldn’t take long to do it.

So keep these ones short and potent! 1-3 minutes max here, folks.

 

Conclusion

This whole sales funnel process is like an ocean current.

Fast >> Slow >> Fast.

Time your videos right, and you will see massive acceleration is sales thanks to your videos.

 

Don’t forget to say a silent prayer to the video gods.

If you’re using video, they are watching over you, waiting to bless you with more sales!

Want more help with Video Sales Funnels?

We crush those!

Learn more here.

 

 

Ready to start making videos that work?

The most important ‘next step’ is to find the right video team for you.

 

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He’s spent 12 years in media production, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Flight Centre, Great West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!

Check out our newest FREE training video:

A person sitting at a table. Text saying: 4 Biggest Mistakes Marketers Make Hiring A Video Team

Ready To Start Making Videos That Work? Get A Quote Today!

 

Video Super Heroes: Promotional Videos By Mailchimp

 

SUPER promotional videos by: Mailchimp

“Want another Brain?”

That’s the theme of this incredible series of promotional videos created by Mailchimp.

It’s a really great selling point, that pretty much all business owners relate to.

In this article I will break down the main strategy behind what makes these videos so engaging to watch.

 

Extreme Focus On The: Solution

It’s common in good promotional videos to focus strongly on the problem.

This grabs attention, and draws you in. If your pain point is well researched, you will magnetize your ideal client in an instant!

However, this video series has done something different.

They’ve kept the pain point to a minimum, and cranked the solution up to a maximum!

This also works very well.

The only line that would qualify as a pain point, is the first sentence where they quickly mention a business

(a shoelace company), that wants more interaction with their clients.

After that, it’s all about the solution.

What can you learn from this?

You don’t NEED to labour over the pain point.

Especially if the way you’re doing it feels contrived.

When scripting out your promotional videos, don’t be afraid to dive into the solution right from the very beginning!

Personally I’m more in favour of a fine balance between both.

But if you’re going the route of 90% solution, I would still recommend you hook them with a problem related

question, as this video has done.

 

Using A Theme Effectively

Want your video to really stand out? Create a clear and consistent theme.

It could be a time period, or a just simply a style. The key is consistency, and detail!

Mailchimp’s promotional videos model the vintage 60’s commercials.

From her clothes, to her hair, and even the happy classical music in the background, they have created a hilarious take on vintage female ads.

Here are the type of references Mailchimp would have reviewed in order to bring the theme to life:

Where do you START with making a theme?

It all comes down to one thing…

Reference.

Research a time period, or even an industry that doesn’t always relate to yours.

Think outside the box.

There are two things to reference that will make or break your theme:

Fashion

What do they wear in that time period? 

How was their hair done?

Is their apparel different from any other genre?

Music

What did music sound like?

Is there anything that would make the music completely original to this genre?

Understanding these important details make ALL THE DIFFERENCE in your promotional videos’ uniqueness.

Once you have the reference down, it’s time to make your vision a reality, with strong visuals.

 

Strong Visual Layout

In this whole series of  promotional videos, the visual elements are dynamic, and original.

There was a lot of thought put into it, and it shows.

Environment

The sets for this video are creative, and a little strange, yet they are appealing to the eye because they are simple and clean!

Want your promotional video to really seem authentic?

Put more thought into your set decoration.

If you are a luxury brand, or want affluent clients, make sure you have a luxurious background.

Are you a fun and energetic brand? How you film your video in that environment?

Alternatively, you could use a boring space (like a library), and create humor around how you aren’t that.

 

Remember, humor is created from surprise, and contrast.

It’s definitely worth the extra investment to immerse your video in an environment that speaks the language of your ideal clients (whether problem or solution).

 

Set Props

I love that they’ve created a second brain as a prop.

Way to go the extra mile!

What props or items will sell your theme and make it more relatable?

If you sell business supplies, have an office with your products.

If you are a design company, show off your creative workspace.

And if you are going for a specific genre theme like this video, what props or backgrounds can you create that support the script?

The most important ‘next step’ is to find the right video team for you.

 

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He’s spent 12 years in media production, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Flight Center, Great West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!

Check out our newest FREE training video:

A person sitting at a table. Text saying: 4 Biggest Mistakes Marketers Make Hiring A Video Team

Ready To Start Making Videos That Work? Get A Quote Today!

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