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Video Production
1024 638 UpMedia Video Marketing

Video Production | Attract Your Most Ideal Clients

Want an ‘ideal client’ video tractor beam?

Video has done that for a lot of B2B businesses, who have developed creative new approaches to grabbing your attention.

But here’s the issue…

Video production often just plain fails to do this.

Mostly because they don’t speak the language of their ideal client.

I’m going to discuss a proven strategy to help you get the most ideal clients, and get them excited to work with you.

 

Narrowcast Your Video Production

Video production or not, speaking to your ideal client’s language can only happen when you understand them. So learn to empathize..

Here’s what we’ve discovered…

There is a concept in broadcasting called Narrowcast which means, narrow your broadcast to a specific audience.

If your video production doesn’t narrowcast, and isn’t customized to your most ideal clients, then who the heck is going to find it interesting??

Cater your content specifically to your ideal client’s life and their challenges, and you will definitely see a rise in their attention and engagement.

Achieving this is simple…

Here are three ways to successfully narrowcast, and get the your most ideal clients with video production:

1. Call them out by name

Start your video by saying something that they instantly identify with. Grab their attention.

For example, if your ideal client is an accountant, then make sure the first thing you talk about are accountants.

2. Address their pain points

Dive into their biggest concern, and you will keep their attention. 

Make mention of the thing that is causing them the most pain in their industry.

Remember to come from a place of empathy, so you become more relatable.

3. Show them how to solve their problem

Once you have their attention, demonstrating that you have the answer to their problem will peak their interest in you. Build that point of attraction.

Explain in detail that you have the answer, and give examples. This is what they are looking for!

Consider using humour to lighten the mood! Humour goes a long way in creating engaging video.

 

But that’s not all…

 

Don’t be afraid to steal ideas from great video production ads!

We love it when clients come to us and say “I want something like this!”

Looking for more creative and dynamic ways to create an ideal client magnet video tractor beam?

Get in touch with us, and we’ll help you get there!

We’ve done it for many happy clients, and it’s become our specialty!

 

 

Ready to start making videos that work?

The most important next step is to find the right video team for you.

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Anthony Madani

Anthony is the Creative Director at UpMedia Inc and a rapidly growing expert in Brand Storytelling. He’s spent 12 years in creative production, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Great West Life, and BC Lottery Corp. He mission is to help your videos gain more leverage and impact online!

 

Check out our newest FREE training video:

 

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How Video Saves Your Stale Emails, And Wins You Clients

Sales emails.

They’re swarming your inbox in hordes, like an army of hungry monsters.

Which means…

It’s also happening for your prospects.

Like you, they’re  getting tough, and learning how to “ignore-back”.

 

Spam filters, email triage,  and email automation apps help your clients dismiss your emails better than ever.

Some marketers are getting desperate, even hiring sales copywriters to improve email quality.

 

How can you possibly get the upper hand in this war for attention?

Simple.

Start turning your emails into video.

 

Video emails are showing a massively high open rate over those that don’t.

– says Vidyard, Lenovo, Tradeshift, and many more B2B marketers joining the battlefield.

 

Want to cash in on those higher open rates?

In this blog we will introduce a new kind of video marketing strategy, to turbo-charge your email personalization, increase open rates, and fatten up your sales funnel for good!

 

Body Language Is Critical

Here’s an interesting statistic most email marketers don’t consider…

Only 7% of communication is received verbally (e.g. emails).

55% of communication is body language, and 38% is vocal.

In your regular old emails, you have literally NO body language, and NO vocal communication.

No wonder they’re so bloody boring…

 

Video on the other hand, incorporates all 3 modalities of communication.

This means with video you have a 93% boost in communication power!

The difference is like going from black and white TV – TO COLOUR!

 

The “Video Headline” Advantage!

The most important part of your email, is your headline.

Using the words “Sale,” “New,” or “Video” in subject lines boost open rates. (Adestra)

This is because people would rather watch a video than read another…wordy… email.

According to a report from HubSpot Research, 54% of consumers want to see more videos from brands they support, in comparison to email newsletters (46%).

So if you include a video in your email, you can rightfully use “video” in your headline, and effectively boost open rates.

 

So… where do you start?

Having done this for several clients, we suggest choosing a few templates of your most common emails, and turning them into a video.

Here are some great places to start:

  • Thanks for signing up email
  • Thank You for contacting us
  • Setting up a free consultation
  • We’re so excited to work with you!
  • Happy Birthday Emails (great for nurture campaign)
  • And of course… Newsletter emails.

 

Want To Work With A Professional On Video Email?

At UpMedia we’ve done this successfully with many of our clients.

And of course, we even do this ourselves! (We practice what we preach)

If you want to get your email rocking, get in touch with us today!

 

Ready to start making videos that work?

The most important next step is to find the right video team for you.

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Anthony Madani

Anthony is the Creative Director at UpMedia Inc and a rapidly growing expert in Brand Storytelling. He’s spent 12 years in creative, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Bellin and BC Lottery Corp. He is committed to helping your videos gain more leverage and impact online!

 

Check out our newest FREE training video:

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3 Ways To Blow Away The Big Guys With Video

I’ve got great news for you.

Having stunning videos that easily convey your genius, is no longer just for big corporations!

The video landscape has changed.  

Video production companies have been able to produce videos that give an amazing ROI, and attract massive sales.

There’s just one problem.

It requires a strategy that many people aren’t aware of, and even some video companies often ignore.

Let’s review 3 different ways you can blow away the big guys with video!

 

1 BE ENTERTAINING

I see a lot of marketing videos in my industry and honestly, a lot of them don’t succeed.

This happens because they lack substance.

Today’s audience demands originality, and will easily skip your video if it’s too boring.

One way you can guarantee your videos will keep people watching to the end, is to be entertaining!

Use humor, and you will captivate your audience.

Want an example?

Dollar Shave Club used humor in their first ever promotional video, and within the first week of release, netted 12,000 new clients!

Here are a few more excellent examples of promotional videos that use humor effectively:

Poo-Pouri:

LARQ:

 

2 EMOTIONAL STORY ARC

You need a powerful story. Period.

An impactful story can trump any large budget video production that lacks substance. Guaranteed!

Last Year the New York Times did a study to find out what makes people feel the need to share content.

The number one motivator was when people find your content valuable and emotionally evoking.

Want to blow away the big guys?

Use a video to tell a story about the transformation of your past client.

This evokes emotion in your potential client because they want that transformation too!

If they feel emotionally compelled by your video, they will remember you, and they will eventually buy.

Want some great examples of concrete storytelling that blows away conventional corporate videos?

Check these out:

Giving Keys:

Volkswagon Smiles:

 

3 TAILOR FIT YOUR MESSAGE

Who absolutely NEEDS to see your video?

How do they think, talk, and what problems are they facing?

This should be the starting point for your video content.

If not, your video will be too general and won’t keep their interest.

And it will fail.

What do you do instead?

If you want to blow away the big guys, I suggest you out-perform them with personalization!

Everything should be derived from your client’s biggest threats.

How do you do this?

Here are 3 ways to get clear on this:

  1. Audit your past clients’ biggest challenges.
  2. Ask your current clientS what their biggest challenges are
  3. Compile the most important ones into a list

Now you have the foundation of what your client is really looking for, and you can streamline your video to have maximum relevance to our ideal client!

The big guys often fail at this, so stepping up your understanding of client pain points will definitely help you blow your competition out of the water!

 

Ready to start making videos that work?

The most important next step is to find the right video team for you.

anthony-photo-portrait-circulart-1

 

 

 

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and a rapidly growing expert in Brand Storytelling. He’s spent 12 years in creative, from award winning television shows and movies, to producing marketing content for large corporations such as Toyota, Bellin and BC Lottery Corp. He is committed to helping your videos gain more leverage and impact online!

 

 

Check out our newest FREE training video:

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How To Use Testimonials To Increase Your Sales

Testimonials!

They have worked for decades. That’s why everyone has them on their website.

However, not as much anymore.

The problem is, a bunch of text from Joe Blow just isn’t appealing anymore.

As potential clients, we’ve “been there done that”, and you need something far more compelling if you want to use a testimonial successfully.

In this video, I am going to show you 2 steps to do that, and completely revitalize the power of testimonials!

 

Move Your Testimonials To Video.

A video testimonial is way more engaging because it’s REAL.
There is magic that happens when people see someone else saying great things about you.

People feel the emotion of the person, and start to believe what they say.

Video is just so much more engaging them reading text, so having video testimonials will go a long way.

However, there is still one thing that can backfire with a video testimonial.

It can be VERY boring, and will actually dis-engage your viewer.

Imagine having a testimonial where the person doesn’t relate to your potential customers, and instead just rants forever.

People will TUNE OUT quickly, and never get the full experience of your impact.

But if they could? What if the testimonial could deepen the new customer’s experience of the joy of working with you?

 

Introducing the: Ten Minute Testimonial

In order to make your video testimonial kick ass, you need to incorporate a proper Story Arc.

It’s completely opposite from what most people try to do (if they don’t know marketing), and why it works is because it frames the video in a narrative format that is easy to follow.

The format looks like this:

  1. The one problem I was suffering
  2. The solution (your company)
  3. The resolution (how I’m happily ever after)

Hollywood movies use this exact same format.

It bears repeating, that this approach keeps the attention of your viewer.

Best of all, this whole process only takes 10 minutes!

Want to see it in action? Watch Below:

 

If you want to increase your sales with video this year, Video Testimonials are a MUST.

Contact UpMedia today if you need a rockin Video Team to help you put some together.

 

anthony-photo-portrait-circulart-1

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and a rapidly growing expert in Brand Storytelling. He’s spent 12 years in creative, from award winning television shows and movies, to marketing content for large corporations such as Toyota, Bellin and BC Lottery Corp. He is committed to helping your videos gain more leverage and impact online!

 

 

Check out our latest free training video:

 

1024 576 UpMedia Video Marketing

The 4 Biggest Reasons You Must Use Video

I’m sure you’ve noticed that video seems to be everywhere.

But how effectively are you using it to stand out, and gain authority?

There are four main reasons why video is becoming so popular,

and how you can take advantage of it in your marketing strategy!

 

1. Video Makes You Stand Out Online

There are literally millions of websites on the Internet.

Nowadays, you now need more than a website to stand out.

A video on your site adds a face and personality to your brand

(something most people just aren’t doing).

People buy when they feel trust, and having a strong video will instantly give you a trust advantage over first time viewers, and regular websites.

According to KissMetrics, people are from 64% to 85% more likely to purchase from your business after seeing your video.

So get video on your website, and sail above the rest.

 

 

 2. Videos Grants You Celebrity Status

Want to supercharge your authority? Use Video!

A super cool thing happens when people see you on camera.

They start to view you as a celebrity.

For decades we have been conditioned to view people on camera as celebrities.

It’s only in the last few years that being on camera has become so easy, so our conditioning hasn’t quite caught up.

Even on Youtube or Facebook, if people see you multiple times on a video platform, they will start to associate you with a celebrity status. It’s psychological.

This is a huge tool, so take advantage of this!!

 

3. Video Is Way More Engaging Than Text

Aren’t you getting tired of long posts? How hard is it to keep people’s attention on your post?

Video is far easier to consume, and much more appealing.

If your video has personality, it will keep people watching right to the end.

Especially if you have a good story.

People love stories and once they make it halfway through, they become attached and NEED to see the ending.

On top of that, you can get way more information to your viewers.

Forrester research has found that one minute of video equals 1.8 million words of text.

Nobody is gonna read that much, but they will happily watch your engaging video!

 

4. Video Boosts Your SEO

How good is your SEO? Want to give it a quick boost?

Your video will do that!

Google, Youtube, Facebook, and most other online hubs recognize video as the most relevant and likely to engage people, so having video on your website will boost your SEO.

Search engines thrive on keywords.

Did you know that Google will scan your Youtube video for keywords and rank them accordingly?

If you incorporate industry specific searchable keywords into your video, you content will rank higher, and you will get found easier when people search for those keywords.

Also, Millennials constantly scan a website for video, and if you have a good one to display, you will get more clicks, and shares.

For more insights on video, or to hire UpMedia as your rockstar video team, contact us today!

 

 

anthony-photo-portrait-circulart-1

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and a rapidly growing expert in Brand Storytelling. He’s spent 12 years in creative, from award winning television shows and movies, to marketing content for large corporations such as Toyota, Bellin and BC Lottery Corp. He is committed to helping your videos gain more leverage and impact online!

 

 

 

913 569 UpMedia Video Marketing

If You Aren’t Using Video, You Are In DEEP SH*T

Think video has hit it’s peak of popularity?

Not even close.

It’s in it’s early teens, and just hitting puberty.

This is good news for you because if you haven’t fully harnessed the power of video, you’re not too late.

But if you don’t jump on video marketing now, then yes, you are in DEEP SH*T.
You are currently in danger of being left behind, and drowned in noise of the busy marketing world.

To put it into perspective, imagine not having a website!

In 2018, that’s what it will be like, not having a video.

Let’s look at three reasons why if you aren’t using video, you are in DEEP SH*T.

 

1. Get More B2B Business

The Web Video Marketing Council conducted a survey in 2015 with over 350 B2B professionals in marketing, agencies, and management.

What did they find out about video?

A whopping 96% are investing in video! That’s a very higher percentage.

And get this, of the group that was already using video,

73% claimed video has positively impacted their marketing results and ROI.

Whether you are in B2B or not, video is clearly helping people win.

If you aren’t using video, you will become the 4%, and you will be in DEEP SH*T.

 

2. Social Media Is Pushing Video

All major social media platforms are pushing video.

Even platforms that used to be know for text or photos are now including a video option.

For example, Instagram launched Instagram Live this year, which allowed you to stream video live.

They also increased the length of video you can post from 15 seconds – 60 seconds.

Twitter just launched Twitter Live – same basic thing. They want you to use video to tweet.

LinkedIn just released an update that they will be giving priority space to video posts.

(Blog on LinkedIn video coming soon.)

So you see, video is becoming so popular that pretty much all major social platforms are leveraging it.

So the question to ask yourself is, are you in DEEP SH*T??

 

 

3. Video Gives You The Most Advanced Analytics

One of the most important reasons why you need to start using video, is it gives you more accurate data.

There is so much sales data you can learn from tracking video stats.

For example, never before have we been able to literally track attention span.

Your video data can tell you things like:

        •  How, where your audience consumes your videos

        • Who consumes your videos

        •  How long they watch, drop off points

        •  Where in the world people are watching

        •  When people are clicking through to answer your calls to action

With this kind of data you can  offer prospects what works to keep them engaged, and buying your products.

If more and more businesses are using this data to build client attraction, and you aren’t, guess what?

You’re in DEEP SH*T!

 

Bottom line

The bottom line is, Video is growing beyond being a competitive advantage, and is becoming the standard.

If you aren’t using video NOW, you will soon disappear.

Let UpMedia know how we can help you stay in the race, and actually take the lead.

We’ve worked with a variety of brands, from one employee, all the way to hundreds of employees and offices across the world.

We want to work with brands that strive to make an impact, and have a story to tell.

We walk our talk, study the industry, and lead by taking creative risks,

all so that your video can turn potential clients into raving fans.

 

anthony-photo-portrait-circulart-1

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and a rapidly growing expert in Brand Storytelling. He’s spent 12 years in creative, from award winning television shows and movies, to marketing content for large corporations such as Toyota, Bellin and BC Lottery Corp. He is committed to helping your videos gain more leverage and impact online!

 

913 569 UpMedia Video Marketing

3 Ways Your Videos Guarantee Attention On Facebook

Facebook Is In Trouble

Facebook’s CEO Marc Zuckerberg has a huge problem.

Overall Facebook engagement is on the decline.

Want to know why?

Because there’s too many freaking ads! People are sick of it.

So here’s what he’s doing about it.

He’s increasing ad cost, and reducing the amount of advertisements in your feed.

 

Now, what does this mean for your business?

First: The most viral posts on Facebook in 2017 were videos. So if you aren’t using video to advertise – goodnight folks!

Second: Your videos need to capture attention of your viewers, or they won’t get noticed in the onslaught of feed content.

In this blog I’m going to show you 3 ways to guarantee your Facebook videos stay visible, relevant, and capture attention.

Are you ready?

 

1. Be Distracting

Know this and know it well; many people come to facebook to be distracted.

If you can become that distraction for people, you will win big.

How do you do this?

Use videos with stunning imagery. Something original that grabs attention. A Cinematic look works well.

Use bright colors, and appealing music.

Cover engaging topics. Here are two topics that rank really high:

  1. Heartwarming stories
  2. Practical hacks and tips.

Focus on these points and your video will become that distraction people  are craving.

 

2. Be Human

Facebook isn’t about pushing your latest promotion or content. Rather Facebook is about reaching out and engaging with your audience during their “me” time.”

– Heidi Cohen, Actionable Marketing Expert.

Humanize your videos by putting the spotlight on stories of real people in your business. Talk about your team. Talk about your clients. Talk about their transformations.

Here are some great examples:

  • Customer success stories
  • Staff spotlight
  • Heartwarming effects on your community
  • Company culture videos

The question to ask yourself is, is this video worthy of “me” time?

 

3.  Keep It Short & Sweet

Make sure your video respects people’s time, and their short attention span.

After all, their about to get busted by their boss for not working in about 5 seconds…

Just seeing 10 minutes in the timeline, creates a drop in motivation and interest.

90 seconds is the ideal time for a Facebook video.

It’s digestible on a time constraint.

Turn your large body of knowledge into multiple short distraction-sized tutorial videos.

It takes time for someone to build rapport with your brand, so take your time and be patient!

 

Conclusion

Make sure your videos fit the mindset of the person using facebook, and you will guarantee attention, which puts you far ahead of most people drowning in the sea of noise online.

 

 

anthony-photo-portrait-circulart-1

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and a growing expert in Business Storytelling. He’s spent 12 years making compelling content in mediums such as 2D and 3D animation, and video, and on award winning television shows and movies. He is committed to creating impact in the business world with video storytelling.

 

1024 741 UpMedia Video Marketing

How Good Marketing Saves Brain Power

Did you know the brain burns calories to process thoughts?

The more complicated something is to understand, the more energy is required to process it.

Here’s the interesting part:

There is a “boring” switch in your customer’s brain that will turn on and tune you out,

should you ever confuse them.

This happens if they start burning too many brain calories.

It’s too much work for your customer’s brain to focus on messaging that isn’t engaging.

They burn out attention spans way too early.

Guess what?

There is an easy way to combat this, simplify your marketing, and save your client’s brain power.

Here are 2 simple steps.

 

1. TELL A COMPELLING STORY

Story is a sense-making weapon when used correctly, and has the power to hold attention far longer than facts and figures.

It’s easy for your brain to digest, and actually enjoyable for the brain to process.

How awesome is that?

And if your business story is compelling, it can steal attention from something else your client may be focused on.

Don’t you want your story to grab your customer’s attention?

 

2. USE VIDEO TO TELL YOUR STORY

Video (as a medium) also has the power to hold attention much longer than text.

95% of people on your website would rather watch a video instead of read ALL that text about what you do different.

Having a good video is like having a magnet! It just sucks people right in.

It gets better.

It also conveys information way better than text.

In fact, a minute video can convey up to 1.8 million words!

Nobody is going to read that much.

Now, imagine combining a good story, with a good video. BAM!

 

Now you have a marketing piece that saves brain power, holds attention, simplifies your message, and still conveys lots of info.

Wow! What a combo.

Here’s something to consider.

How does this relate to your marketing? Are you burning out your client’s brain power?

Are you using video and storytelling to magnetize?

If not, it’s time to start.

 

At Upmedia we specialize in 2 things: Good storytelling, and great looking video.

We have our own special process for identifying key ingredients in a great story,

and applying them to your business, and your customers.

 

Want more free info?

Download our free e-book called Supersize Your Sales with Video!

Ready to starting making videos that work?

Go to our website and give us a call so we can discuss your vision.

 

 

anthony-photo-portrait-circulart-1

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and a growing expert in Business Storytelling. He’s spent 12 years making compelling content in mediums such as 2D and 3D animation, and video, and on award winning television shows and movies. He is committed to creating impact in the business world with video storytelling.

 

 

1024 683 UpMedia Video Marketing

Video In 2018 – Part 2

PART 2: MOST POPULAR STRATEGY FOR 2018 VIDEO

LinkedIn Video

About time LinkedIn!

Quite recently they have started pushing video on their platform (they were a little behind Facebook and Instagram). Since then we have seen a huge rush of video use, and it is blowing text back to the prehistoric period.

If you work in the corporate world, using video on Linkedin in 2018 is going to be SO GOOD for you.

So don’t miss out.

Quick tip: Use video to talk about your client and how you help.

 

Video Emails

Text emails are dying a slow painful death, and reincarnating as video email!

Many people have seen the use of video in their newsletter and nurture campaign perform very well.

Email managers like Mailchimp integrate videos within their platform super well, but even if you post a youtube video in your email you can really stand out.

Also, the word “Video” in subject line of emails increases open rates!

Video newsletters are highly recommended for your email campaigns in 2018, and will make a larger difference in your sales.

360° Video

This is by far the biggest “attention grabber” in video marketing for 2018.

What makes this so unique in the field of business advertising, is it allows the viewer to control their perspective, which keeps attention.

We have seen it get more likes and engagement then regular video.

Big brands like professional hockey and football teams are jumping all over this, since it compels younger generations, and it’s working it’s way down the line to medium and small brands.

I know what most of you are thinking,  “this sounds out of my league”.

It may seem that way, but trust me, it’s about to get a whole lot easier as popularity increases. So don’t worry, just stay in touch with your local video team, and they will do all the heavy lifting.

Just focus on the fact that by hiring an expert to take care of the tricky stuff, you can magnetize attention to your brand and literally dominate your industry with video.

 

Square Videos

Are you fit to be square?

Since most video is consumed on mobile, square videos have become mainstream, surpassing regular horizontal and widescreen on most social media platforms.

Square videos occupy 78% more space on Facebook, and garner more attention than most.

The main reason is, they just work faster!

 

Youtube (obviously)

You can’t beat the best.

Youtube is still an amazing way to boost your brand favor online.

Hours consumed by people on Youtube has only increased, and will continue to skyrocket.

Recently Groupon (who mostly advertised through emails) have moved their advertising to video, specifically Youtube, and has seen a 20% increase.

Hey, if Groupon is doing it…

Seriously though, Youtube will help you grow your business in 2018. No question.

OTHER AWESOME STATS FOR VIDEO IN 2018

Almost 50% of Internet users are looking for videos related to a product or service before going to the store.  – cyberclick.es

81% of videos online get all or most of viewer’s attention. – Thinkwithgoogle

59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video (MWP).

Google research shows that 360° Video contributes to a 5X higher click-through rate.

 

 

anthony-photo-portrait-circulart-1

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and a growing expert in Business Storytelling. He’s spent 12 years making compelling content in mediums such as 2D and 3D animation, and video, and on award winning television shows and movies. His 5 year mission is to build the most impactful storytelling agency in Canada.

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Video In 2018 – Part 1

You are either paying attention, or paying for it.

As new waves of technology flood the market, video will be CRITICAL in keeping attention on your brand.

Competition for people’s attention has never been fiercer.

New trends are moving fast, and if you aren’t up to date you will drown in a sea of noise.

 

At UpMedia, we’ve been paying attention to the latest and greatest, and have compiled a nice little list for you to ride the wave.

Enjoy,  and welcome to the 2018, the year of attention.

 

PART 1: MOST POPULAR CONTENT FOR 2018 VIDEO

 

Storytelling

2018 Video is all about “attention” and nothing holds people’s attention better than a great story.

For marketers like you, sticking your brand into the mix of a good story is the most powerful video strategy around.

Look for ways that you can incorporate more storytelling into your video, or consult an expert.

How to avoid bragging is always the challenge people have.

Lucky for you we are experts on the subject of story, and can help you craft a great something amazing!

     

Video Testimonials

Let them sing your praises!

People saying great things about you has always been popular, but only recently have video testimonials become popular. You will see a lot more of this to come.

Several of our own clients have been asking for this, so we know it’s a good sign.

They are most valuable in a later stage of the buyer’s journey and will prove very profitable for you in your video strategy.

Do you have customer evangelists going on record about your greatness? If not, 2018 is the year to do it!

Bite-size Content

Size Matters.

Short and sweet content has proven to be the most popular in our current market.

Mostly, this is because there is so much content out there competing for your time.

Thinkwithgoogle’s studies have discovered that huge brands such as Duracell, Xbox, Campell’s Soup Comany are all using bite-size video ads effectively.

 

The key to success here is think of short videos as a blank canvas, instead of chopped down material.

 

Video Sales Funnel

More Video can replace an entire sales team!

Studies have shown that the average buyer requires 4-7 good interactions before they make a purchase.  What if you could use video for each step? How much more impact could you make long term?

Some of the top marketers have discovered that by using different types of video at certain stages, sales will increase.

What stage could you add one or two more videos to strengthen your arsenal, and boost your business?

At UpMedia, we are committed to owning this area of video, so feel free to ask us what’s best for you.

 

Live Video

Go Live, or go home.

We have seen live videos trend in 2017, and it’s STILL underutilized.

People love this because it’s so authentic. You can’t get more authentic than LIVE.

Facebook Live & Instagram Live are amazing free platforms to magnetize viewers to your brand.

The amount of engagement we received from doing FB live this year has been astounding.

Try it, it’s actually really fun!

 

Stay tuned for Part 2 where we talk about trending strategies to maximize mileage on your videos.

 

 

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Anthony Madani

Anthony is the Creative Director at UpMedia Inc and a growing expert in Business Storytelling. He’s spent 12 years making compelling content in mediums such as 2D and 3D animation, and video, and on award winning television shows and movies. His 5 year mission is to build the most impactful storytelling agency in Canada.

 

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How Storytelling Videos Boost Your SEO

Want to turn heads of Google’s “rank-bots” and swiftly ascend to the top?

Video is your first step.

However, if your video isn’t engaging enough,  it creates higher bounce rates, and Google doesn’t like that!

Let’s take a look at 2 simple concepts that help you overcome this challenge, and storytell your way to increased SEO, and increased sales online.

 

1.  Domain Authority

 

Engaging videos keep people on your site longer.

Google actually tracks this.  

If people remain on your site, Google considers your page as “high value content”. This is called Domain Authority.

People with high Domain authority will revel in a healthy SEO ranking and get more hits to their site when prospects search Google.

It’s been proven that people with cool, fun, and engaging video content, keep people on their page much longer.

 

This does 2 things for you.

  1. Impresses your clients.
  2. Impresses the Google bots, so they bring you more clients!

So you need to have rich quality video content on your site.

But what determines a good video quality?

 

2. Good Storytelling

 

Video with good brand storytelling compels and excels!

People have proven for about 2000 years now that they LOVE stories.

Businesses with good storytelling strategy, build an emotional story arc that draws you in – and of course ends happily ever after for the hero, and that works well for them.

But, most business owners don’t implement this, and fail by talking all about themselves. Unfortunately, your clients don’t care!

The secret to structuring a good story, is to tell a story about your client:

  1. What was their original challenge?
  2. Then, what did you do for them?
  3. Then, how are they happier and more empowered in their life? (Happily Ever After)

This is a great story format. It’s engaging and interesting to your client.

Remember it like this:

Tension Keeps Attention.

(I literally just made that up!)

 

In conclusion:  

A video with good storytelling  = A longer visit to your site = Impressed google bots

= Increased Domain Authority = More clients online = MORE SALES!!!

 

Looking for more tips on boosting sales with video? Download a free copy of my Guide.

 

anthony-photo-portrait-circulart-1

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and a growing expert in Business Storytelling. He’s spent 12 years making compelling content in mediums such as 2D and 3D animation, and video, and on award winning television shows and movies. His 5 year mission is to build the most impactful storytelling agency in Canada.

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How to Get Free Actors For Your Videos

Getting actors for your video marketing may seem like it cost a fortune, but actually it’s quite easy if you apply the right steps.

Let’s assume you have the right brand story you want to tell, and your scripts are ready to go. Now you need to decide who will be the main focus of your videos.

Who will be your “actor”?

You have 2 good options:

OPTION 1

Do it yourself. This might be the best option since no one knows your content better than you.

But what if you hate being front of the camera??

Many people do. Thankfully, you have another option

OPTION 2

Find someone to do it for you.

This is a great option because you can just focus on content creation, and avoid that scary camera pressure.

But, actors are very expensive (if they are good). You’re already spending a bunch of money on film costs (assuming you want it to be good), so you don’t wanna spend a more on an actor!?

So what do you do?

Here is my solution.

First, you need to know this:

 

There are regular people who actually enjoy being on video.  

Yes, they do exist, and they are everywhere!

In any given company with 5-10 employees, you will always have at least one person who is comfortable on video, or up to the task. It’s a numbers game. The more employees you have, the greater your odds.

I have a friend Jane who was a practicing actor, and while she was building up her career, she worked at an insurance firm for years. Some companies literally have an actor in-house!

Also, you likely have someone on your team who enjoys being on video even if they aren’t a real actor.

Simply find that person and ask them. I know this may seem stupidly simple. It is.

It’s just a strategy that many people won’t even consider.

There is nothing wrong with getting someone else to deliver your content!

So just ask.

 

Incentivize them to deliver your compelling content on film.

Leverage your team.

Who knows, they may enjoy it more than what they are currently doing and it’s a win-win for the company.

 

But what if you are a Solopreneur, or have a very small team?

No problem.

Ask a friend or peer outside your company who is comfortable on video to help you. Again, incentivize them help you. Make it easy on them by writing out the key content points ahead of time.

I suggest fully writing out your script and using a teleprompter.

That way, all they have to do is read your text!

Want some tips on how you can overcome being camera shy?

 

Help is closer than you think. It’s 6 degrees of separation. Maybe only one degree.

Some people may have an issue with using someone not presently in the company and feel like it’s not honest. No problem.

Focus your video around client testimonials. Get your clients to be your “actors”.

They will do all the work for you.

 

Remember, even if it’s not your thing, believe that many people enjoy being on camera.

All you need to do is ask, and you can have an “actor” ready to deliver your lines.

Now go make those awesome videos!

 

Looking for more tips on boosting sales with video? Download a free copy of my Guide.

 

anthony-photo-portrait-circulart-1

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and a growing expert in Business Storytelling. He’s spent 12 years making compelling content in mediums such as 2D and 3D animation, and video, and on award winning television shows and movies. He is committed to creating impact in the business world with video storytelling.

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The Worst Advice We’ve Heard About Video Marketing

There is a lot of advice going on about video marketing. I’m sure a lot of what’s out there sounds great. But don’t be fooled.

A lot of advice out there is BAAAAAD and will actually lose you business!

Here are the top three worst suggestions I’ve come across, why it’s bad, and what to do instead.

WORST ADVICE #3: GO VIRAL

This is the worst.

A lot of blogs and marketing is focused on ways to help you make a video that goes viral, because they think that viral videos will bring you a ton of leads.

If your video does end up getting a lot of exposure, you may get lots of hits, but at the end of the day it’s nothing more than that. In fact a lot of those hits will consist of people who are just curious, competitors, and trolls who leave negative comments.

This is time-consuming and fruitless.

Most likely your content isn’t for the average person surfing Youtube (unless your product is for cat fanatics or something very general).  

Instead, target your videos at your most ideal clients. Use your video marketing to identify the pain point they deal with most, and how you can help them. This will weed out a lot of unqualified leads, and bring in warm prospects.

Remember, a good video should be specific, and cater to the niche market you are trying to attract.

 

WORST ADVICE #2: THE LONGER THE BETTER

Some media sources out there are telling us that a longer video with more information is better. More info more interest right?

They lied.

More info = More margin for losing interest!

Attention is a rare resource these days and you need to keep things simple and concise early on.

It’s true that more content is better, but don’t CRAM it all in to one video.

Introduce a series of short videos with different topics 1-2 mins each. This will keep them engaged over a much larger span of time, and build more trust.

This is especially true with millennials who are mostly viewing your content from their phone. It’s only a matter of time before they get a text, a ping, a DM, or some other distraction (i.e. a hot girl or guy).

Think about it, when was the last time you watched a 10 minute video or webinar on your phone??

Short videos are the way to go when prospects are just getting to know you.

Introduce longer videos at a later stage in your funnel, once there is a strong buy-in.

 

WORST ADVICE #1: MORE CONTENT IS BETTER

A lot marketers say foolish things like “just put out loads of content”.

They lied more.

If you put out a lot of video marketing without a strategy to grow your business, it’s going to fall on deaf ears, and be a waste of your time (and precious money).

Jay Bayer, a remarkable and well known marketing expert says

“Stop random acts of video!”

He says you need to use your video marketing to lead clients to the next step of the buyer’s journey.

Each video needs to hit your ideal client at a specific stage of the journey, and should be strategic.

If it’s the first time they’ve seen you, make your video short and to the point. Talk about your impact on past clients, and give them a simple next step (call me, email me, go to my website, download my book etc).

Beyond that, your videos should focus more on adding value, creating authority, company culture, and testimonials.

To get more video strategy on this, check out my free Ebook Super Size Your Sales With Video.

 

Conclusion.

Stay away from videos that are aimless or too general, and keep them short and sweet.

The more specific and niche you can make it, the more it will attract people, and the more you will get a return on your investment.

And when you’re getting more clients, video becomes really fun!

 

Looking for more tips on boosting sales with video? Download a free copy of my Guide.

 

anthony-photo-portrait-circulart-1

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and a growing expert in Business Storytelling. He’s spent 12 years making compelling content in mediums such as 2D and 3D animation, and video, and on award winning television shows and movies. He is committed to creating impact in the business world with video storytelling.

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3 Storytelling Tips to Command Attention

Thud.

I had just bumped into a stranger who was out jogging.  It turned out to be an old friend I hadn’t seen in years.

As we caught up about life and business, and he told me he was struggling.

It all started when he had been asked to give a presentation for his company, but he had been avoiding it like the plague. So he was beginning to worry.

“What’s holding you back”? I asked. “It’s just out of my comfort zone” he said.

“What if I look bad? What if I fail and others point it out? Worst of all, what if nobody cares?”

He looked down. Clearly afraid. It’s a good thing he ran into me. Literally.

 

3 Powerful Tips

I told him about the 3 powerful tips I use to make my storytelling crush it. Tips he could use in his presentation, and also his blogs, videos, marketing campaigns, or anything where he needed to keep people’s attention and make impact.

But they weren’t just any tips!

They were magical beanstalk tips.

They were how to survive in the Hunger Games tips.

They were become the Neo of your own Matrix tips.

These were tips that if implemented, would command attention.

Here they are:

 

1. The Inciting Incident

This is something that happens to your client so that they cannot go on the same any longer. Something that forever upsets the balance.

In Joseph Campbell’s Hero’s Journey it’s known as the Call to Adventure. It’s a heightened awareness of the necessity for change.

For example in Star Wars: A New Hope, Luke Skywalker comes home to find his family and house burned to the ground.  He now has nowhere left to hide and must go on his journey to become a Jedi.

How does this relate to your business?

An inciting incident for you might be the reason you started your business, decided to get a degree, or travel to Turkey.  Something happened in your life that you just couldn’t refuse. No matter what.

Use it in the beginning of your story to hook the attention of your audience so that they have to stay around to find out what happens. This works so well in movies that even if the movie is bad, people will often wait to the end just to see what happens.

It’s that addicting!

 

2. Address The Conflict.

The hero now thrust into a new world, will always find conflict and adversity.  

Conflict becomes the highlight of your story. The most important part of any marketing campaign!

It’s the part that really attracts your audience, yet so often it is overlooked.

It’s so relatable because it reminds us of our own struggle, and if we can see the hero overcome it we feel inspired. It’s much more emotionally impactful if you describe the inner obstacles the client is facing.

What are some obstacles your client’s face?

  • Feelings of overwhelm
  • Stepping out of their comfort zone
  • Fear of looking bad
  • Fear of failure
  • What they stand to lose if they don’t take action
  • Competitors thwarting our progress
  • Changing what they have always done before

Incorporate these into your marketing, and you are not only guaranteed to stand out, but to connect emotionally with your audience.

My jogging friend was beginning to light up a little hearing all this. His eyes were wider and his head was perked up. I could tell I was getting somewhere with him.

“And the third? What’s the third tip”? He asked? “Relax man, I’m gonna tell you.”

Number 3 is a very advanced storytelling tip so pay attention.

 

3. The Checkhov Principle.

This principle states that what you have in the beginning of the story, should appear in the end, just somehow evolved or transformed.

This does two powerful things.

  1. It creates consistency in your content (which is important).
  2. It creates relevance. There shouldn’t be anything in your story that isn’t relevant. That’s poor storytelling!

Checkhov was a master writer and storyteller and this principle came from one of his most important quotes of all time. It goes like this.

“If you say in the first chapter that there is a rifle hanging on the wall, in the second or third chapter it absolutely must go off. If it’s not going to be fired, it shouldn’t be hanging there.

— Anton Chekhov

 

Now this doesn’t have to be an object. It can also be a person. Focus on the person’s transformation.

In your business, how can your clients be the “rifle”?

How have they changed from where they started because of you?

It’s often a subliminal thing, but it grounds your story and highlights the evolution.

As long as there is a transformation of a person from beginning to end, this will work wonders for you.

 

As I completed my third point, my friend had a twinkle in his eye. He was overjoyed!

“I’m gonna race home and write my talk” he said. His head was raised up high.

Good thing I thought, at least now he can see where he’s going!

 

anthony-photo-portrait-circulart-1

Anthony Madani

Anthony is a growing expert in Business Storytelling and Creative Director at UpMedia Inc. He’s spent 12 years making compelling content in mediums such as 2D and 3D animation, graphic design and video, and on award winning television shows and movies. He is committed to building humanity in the business world with storytelling.

 

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4 Steps To A Compelling Story Arc

Do you want the secret recipe that movie directors like Steven Spielberg use to make million dollar hits?

You can now apply it to your own business, with these 4 easy steps.

Let’s begin.

setup1. SETUP

This is where you introduce and set up the HERO; the focal point of the story and the person the story revolves around.

Always have a clear and defined HERO.

Important Tip: The HERO should never be you or your business!

The HERO should be the customer your business serves. You want to use the story to appeal to your ideal client, so therefore the HERO should be the same archetype.

This is far more effective than you tooting your own horn.

Don’t worry, you will show up in the story soon. I’ve got you covered 🙂

heart-break

2. CONFLICT

Here the HERO must suffer a wound. Every good story has a conflict.

In business, the conflict (or wound) should be the problem your ideal client is currently facing.

Some examples can include:

  • Not enough time
  • Not enough money
  • Too much stress
  • Too much effort
  • Need education
  • Need motivation
  • Need exposure
  • Need a healthier life

The conflict gives a purpose to the HERO, and purpose to the story.

This also inspires empathy from the audience. If the problem is relatable, empathy kicks in and they will become hopelessly attracted to the story in hopes there will be a resolution.

If the HERO eventually finds victory, it inspires hope for the audience.

This is the dramatic power of storytelling!

Make sense?

upmedia3. CLIMAX

The is the turning point of the story.

Typically it’s the point where things can’t get any worse. Something has to change.

This can also be the point where the mentor comes in and offers guidance (e.g. Yoda, Gandalf, Dumbledore).

“A wizard is never late, nor is he early, he arrives precisely when he means to.”

– Gandalf

And so should you!!

This is also where I suggest YOU make your grand entrance.

The mentor comes along and helps the HERO in a time of need.

Position yourself as the mentor, and your business as the secret weapon that helps the HERO overcome their conflict.

Your product = The lightsaber/The force

You and your business should be the thing that turns things around for the HERO.

This is directly applicable to your business weather you are a fitness trainer, consultant, contractor, doctor etc.

In one way or another, what you offer helps people. And that makes you mentor.

Your mentorship makes someone else a HERO.

Got it?

upmedia-victory

4. RESOLUTION

Victory!

This is the aftermath and the HERO has come out on top.

This is the effect the business has had on the HERO.

How has their wound been resolved? How has their problem been solved?

How have they transformed because of your product?

Most importantly, how is the HERO empowered to be their best self because of you?

This is critical to consider, in a world of business where everyone is trying to brag and be the best.

Take the attention off you, and put it on your client.

When you can position your client as a HERO; someone who is empowered by what you offer, you now offer a dynamic and cutting edge perspective to the market.

Use these tips to tell a compelling story, and you will be blown away at how well they work to get you attention.

If they work for Steven Spielberg, they will work for you!

Keep it UP.

anthony-photo-portrait-circulart-1

Anthony Madani

Anthony is a growing expert in Business Storytelling and Creative Director at UpMedia Inc. He’s spent 12 years making compelling content in mediums such as 2D and 3D animation, graphic design and video, and on award winning television shows and movies. He is committed to building humanity in the business world with storytelling.

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Is Your Business Story Poor?

There was a look of disgust on my face as I watched this video.

It was downright boring. It wasn’t doing anything good for the client.

This promotional video was going to loose him clients, not generate new ones!

 

I had been put in touch with a business owner who just couldn’t find a videographer he was happy with.

I was watching the video he was getting ready to use, but it needed a few tweaks.

I quickly realized there was something wrong with it.

It was missing something really important.

But I couldn’t tell what. It was shot with a nice camera. It had a great cinematic feel. The subject delivered his lines well.

So what was missing??

A great story.

The story was totally weak! It wasn’t compelling. There was no draw. It was just a person blabbing about themselves, and trying to promote a product at the end.

This is what I call Story-Poor.  

And it was begging me for change.

So here’s what I did:

Focus the story on your clients

I took ALL the footage and shuffled things around. I put the focus of the story more on the clients of this business.

By focusing the story on the client of your business, you give your audience a seat in your race car, meaning a chance to try out the joy of being your client.

Now look, nobody cares how great you are, or what you sell until they decide it will benefit them.

“They don’t care how much you know, until they know how much you care.”

                                                                                                   -Somebody Awesome

So pass the HERO role on to your clients (you hero-hog you).

 

Focus the story on overcoming adversity

By showing the adversity your client faces, you attract new clients facing similar adversity.

By showing the joy your client achieved working with you, you attract new clients who want the same  joy. Make sense?

Your new clients then start to see you as their best option to cure their pain.

Then start piling on the benefits your clients had because they chose you,  and you turn a good product into a No-Brainer!

 

hero_cape

I did this for my client here. I re-structured his story to show that he had overcome the pain their client was facing. That they were the mentor, and that their audience was the hero.

And you know what happened?

He was so ecstatic about the video, that he hired me to do a whole new series!

Booya!!!

He just didn’t know he had it in him to be such a mentor to so many people, because he was too focused on himself.

If you want  to tell a compelling story about your life or business (and you should), you need to make sure it’s not story-poor.

Homework

How do you prevent story-poor content?  Apply these steps:

  1. Make sure the HERO is your ideal client
  2. Share with them how you have overcome their adveristy, or that you have the tools/knowledge to solve their problem
  3. Show them how by working with you, they will become the hero in their life!
  4. Leave a bright and positive comment or ask me a question below. You will get better looking if you do 😉

anthony-photo-portrait-circulart-1

Anthony Madani

Anthony is a growing expert in Business Storytelling and Creative Director at UpMedia Inc. He’s spent 12 years making compelling content in mediums such as 2D and 3D animation, graphic design and video, and on award winning television shows and movies. He is committed to building humanity in the business world with storytelling.