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Online Video Ads | Our 5 Favourite!

Did you know, online video ads have become the most important way to grow your business?  There are many new kinds of online video ads being published recently.  And, they’ve been inspired by great online video ads that have come before them.  So what about your business? What online video ads are best for you?…

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A man dressed in black in a warehouse doing a shady transaction.
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This Marketing Video Made Half A Million Dollars! (Case Study)

  Want to learn how to make half a million dollars with just one marketing video? Check out this marketing video case study, with a phenomenal success story! Overview Company Name: Mission8 Product: 5-in-1 Shower solution Goal: Fundraise $20,000.  Plan: Create one marketing video to meet the goal. Result: Over $500,000 raised   You read…

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VANCOUVER VIDEO PRODUCTION
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The Future of Video in B2B Marketing

What does the future of Video in B2B look like for you? It’s no surprise that it should be a high priority. But how high should it be, compared to other content creation marketing approaches? After all, your marketing team wants you to consider many other things like blogs, infographics, “How-To” guides and other cool…

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How To Create A Great Video Script

How do you create a great video script that drives engagement? That is the biggest question on the mind of all video marketers. There are so many kinds of videos out there, and they are all competing for your attention. When we look at the successful videos that drive engagement, there are an overwhelming amount…

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How Long Should Your Videos Be In 2019?

How long should your best videos be in 2019? If they’re too short,  you won’t have enough time to really develop an emotional connection (critical to your sale). But if they’re too long, people won’t watch it. So how long should your videos be?? What is the ideal length??   Answering that question is very simple: It depends.  …

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Video Super Heroes: Promotional Videos By Mailchimp

SUPER promotional videos by: Mailchimp “Want another Brain?” That’s the theme of this incredible series of promotional videos created by Mailchimp. It’s a really great selling point, that pretty much all business owners relate to. In this article I will break down the main strategy behind what makes these videos so engaging to watch.  …

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Video Production | Attract Your Most Ideal Clients

Want an ‘ideal client’ video tractor beam? Video has done that for a lot of B2B businesses, who have developed creative new approaches to grabbing your attention. But here’s the issue… Video production often just plain fails to do this. Mostly because they don’t speak the language of their ideal client. I’m going to discuss…

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Video camera photo with text over top that says Video Email Marketing
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How Video Email Marketing Wins You Clients

Video email marketing, how well are you leveraging it?  Sales emails are filling up your inbox more than ever, and that’s why you need video email marketing.  Your ideal clients are getting smart, and learning how to ignore you. Spam filters, and email automation apps help your clients dismiss your emails better than ever. Some…

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Video Content Marketing: Beat The Big Guys

Want to blow away the big guys with video content marketing? I’ve got great news for you.  Having stunning videos that easily convey your genius, is no longer just for big corporations! The video content marketing landscape has changed.   Video production companies have been able to produce videos that give an amazing ROI, and…

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How To Use Testimonials To Increase Your Sales

Testimonials! They have worked for decades. That’s why everyone has them on their website. However, not as much anymore. The problem is, a bunch of text from Joe Blow just isn’t appealing anymore. As potential clients, we’ve “been there done that”, and you need something far more compelling if you want to use a testimonial…

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The 4 Biggest Reasons You Must Use Video

I’m sure you’ve noticed that video seems to be everywhere. But how effectively are you using it to stand out, and gain authority? There are four main reasons why video is becoming so popular, and how you can take advantage of it in your marketing strategy!   1. Video Makes You Stand Out Online There…

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If You Aren’t Using Video, You Are In DEEP SH*T

Think video has hit it’s peak of popularity? Not even close. It’s in it’s early teens, and just hitting puberty. This is good news for you because if you haven’t fully harnessed the power of video, you’re not too late. But if you don’t jump on video marketing now, then yes, you are in DEEP…

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3 Ways Your Videos Guarantee Attention On Facebook

Facebook Is In Trouble Facebook’s CEO Marc Zuckerberg has a huge problem. Overall Facebook engagement is on the decline. Want to know why? Because there’s too many freaking ads! People are sick of it. So here’s what he’s doing about it. He’s increasing ad cost, and reducing the amount of advertisements in your feed.  …

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How Good Marketing Saves Brain Power

Did you know the brain burns calories to process thoughts? The more complicated something is to understand, the more energy is required to process it. Here’s the interesting part: There is a “boring” switch in your customer’s brain that will turn on and tune you out, should you ever confuse them. This happens if they…

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Video In 2018 – Part 2

PART 2: MOST POPULAR STRATEGY FOR 2018 VIDEO LinkedIn Video About time LinkedIn! Quite recently they have started pushing video on their platform (they were a little behind Facebook and Instagram). Since then we have seen a huge rush of video use, and it is blowing text back to the prehistoric period. If you work in…

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Video In 2018 – Part 1

You are either paying attention, or paying for it. As new waves of technology flood the market, video will be CRITICAL in keeping attention on your brand. Competition for people’s attention has never been fiercer. New trends are moving fast, and if you aren’t up to date you will drown in a sea of noise.…

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How Storytelling Videos Boost Your SEO

Want to turn heads of Google’s “rank-bots” and swiftly ascend to the top? Video is your first step. However, if your video isn’t engaging enough,  it creates higher bounce rates, and Google doesn’t like that! Let’s take a look at 2 simple concepts that help you overcome this challenge, and storytell your way to increased…

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How to Get Free Actors For Your Videos

Getting actors for your video marketing may seem like it cost a fortune, but actually it’s quite easy if you apply the right steps. Let’s assume you have the right brand story you want to tell, and your scripts are ready to go. Now you need to decide who will be the main focus of…

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The Worst Advice We’ve Heard About Video Marketing

There is a lot of advice going on about video marketing. I’m sure a lot of what’s out there sounds great. But don’t be fooled. A lot of advice out there is BAAAAAD and will actually lose you business! Here are the top three worst suggestions I’ve come across, why it’s bad, and what to…

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3 Storytelling Tips to Command Attention

Thud. I had just bumped into a stranger who was out jogging.  It turned out to be an old friend I hadn’t seen in years. As we caught up about life and business, and he told me he was struggling. It all started when he had been asked to give a presentation for his company,…

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4 Steps To A Compelling Story Arc

Do you want the secret recipe that movie directors like Steven Spielberg use to make million dollar hits? You can now apply it to your own business, with these 4 easy steps. Let’s begin. 1. SETUP This is where you introduce and set up the HERO; the focal point of the story and the person…

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Is Your Business Story Poor?

There was a look of disgust on my face as I watched this video. It was downright boring. It wasn’t doing anything good for the client. This promotional video was going to loose him clients, not generate new ones!   I had been put in touch with a business owner who just couldn’t find a…

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