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Which Video Production Services Give You The Best Revenue?

4 People reviewing which video production services to go with. All 4 people are looking on oner person's phone.

4 People reviewing which video production services to go with. All 4 people are looking on oner person's phone.

With so many types of video production services, how do you know where to start?

The biggest challenge lies in knowing which type you should go for, so that you get the best revenue.

Working with a variety of small and large companies, I’ve been asked to do every type of video service you can think of…like everything.

I’ve seen what works, and what doesn’t. Some generate revenue, some don’t.

In this blog, let’s look at the top 6 types of video services you should be asking for, so you can get the most bang for your ‘2020’ buck!

Promotional Video

First things first, you need a video that summarizes everything you do in a short 1 minute video.

Yes I know, that’s a tall order!

More and more businesses are showcasing a great promotional video at the top of their website to captivate new visitors.

What does this mean for you?

More and more new visitors to YOUR site are scanning for YOUR video.

So where is it?

If you don’t have one and your competitors do…How can I put this nicely…You’re losing sales.

Promotional Videos have an average of 64% boost in online conversion. That’s big.

So if you’re just starting to look at hiring video production services, start with a promotional video.

Misson 8

Mission 8 makes luxury shower heads. Very niche.

They decided to invest in one promotional video for their Kickstarter campaign.

Their goal was to generate $20,000 in sales.

Their video was a smash hit, and surpassed $500,000 in online orders!

What if you could have even half the success they had?

Want to learn how?

I’ve done a very in-depth case study you can find here.

 

 

Animated Explainer Video

Another great way to attract cold leads with video production services, is to consider an animated explainer video.

The fundamental difference here is that everything is made with animation, instead of live action video cameras.

Sometimes it’s far easier to get a concept across with graphics and illustrations.

This is especially true with services such as SAAS, Data Networking, and most other digital based businesses.

Sometimes it’s hard to clearly explain how your software or programming works using people, so it’s better to use animation.

The other benefit is that people LOVE animation.

It’s fun, appealing, and easy to include humour, which creates impact!

This is why they’ll give you such great revenue.

Here’s a great example of a fun and humorous animated video we did for a data storage and protection business.

 

 

Lifestyle Video

If your business offers an experience, or lifestyle experience, you want your video to reflect that.

The truth is, almost all businesses offer a lifestyle experience of some kind or another.

Want some ideas?

Your product gives you an experience. Your service also  gives you an experience.

Customer service is definitely an experience you provide.

Video production services that focus on an experience, are incredibly powerful!

Sales are driven by emotions, and that’s the reason this type of video gives you the best revenue.

A video like this is less about interviews and scripting, and more about getting the right shots.

It’s about creating a feeling.

Here’s an example of a video we created for Eco-friendly Bed & Breakfast on the coast of Nicaragua.

We decided to make the “lifestyle experience” be about having the perfect morning in paradise!

 

 

Marketing Campaign Video

Does your marketing team have a specific type of promotional campaign that hits on a targeted demographic, or pain point?

Maybe your campaign only lasts a short time, or is seasonal.

It may not cover your main product or your entire brand, but it’s one way to attract specific client demographics.

A great video production service for this is a Marketing Campaign video.

Flight Centre’s Corporate Traveler brand, has a specific campaign called: No Middle Seats.

This targets people who regularly travel for business, and find the middle seat to be a major pain point (in the ass), amongst their quickly growing list of business travel challenges.

This kind of video stands out, and becomes a powerful tool for your sales team!

These videos are very specialized, involve strategy, and best of all, they raise the revenue success of your campaign!

Here’s the video we made for the sales team of Corporate Traveller, to match their new marketing campaign.

 

 

Premium Product Video

If you run a Business that has multiple products, you likely have entry-level products and premium products.

Your big ticket items are far more profitable, but usually harder to sell.

If you want to start selling more of your big ticket items, then consider creating a video for that specific premium product.

At LeapZone Strategies, one of their big ticket items is their Business Retreat.

You spend a weekend surrounded by nature, and business coaches, and other fired up entrepreneurs. LeapZone wanted a video to showcase this.

A Premium product video is something you can send to already existing clients in your funnel, or attract big ticket item clients right from the start, which offers a huge boost in your revenue.

Here’s a video we made specifically for that product to help them boost more big ticket sales.

 

 

Client Testimonial Video

One of the reasons testimonial videos add so much value to your revenue, is because they specifically help to close clients who are on the fence.

You see, testimonial videos work best when they are sent to a potential client who is already familiar with your brand.

They are close to purchasing, but haven’t for one reason or another.

Usually there is an objection in the way.

They need a bit of nudging to make that decision, however, they aren’t going to come to you and say “I’m on the fence, please convince me to spend money!”

The influence needs to come from somebody else.

Testimonial videos are perfect to slot in here because they showcase a happy client who was previously in their position, and are far more relatable.

Furthermore, if they tell a great story about how you helped them, it creates even more pull for your client to buy.

Endorsements work. Stories work. Testimonial videos work.

In my opinion, they are a highly under-utilized sales tool, and definitely something to consider when looking at video production services.

We’ve had several of our clients use our services for testimonial videos, and had great results!

Here’s an example:

 

The most important ‘next step’ is to find the right video team for you.

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He’s spent 12 years in media production, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Flight Center, Great West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!

Check out our newest FREE training video:

A person sitting at a table. Text saying: 4 Biggest Mistakes Marketers Make Hiring A Video Team

When Should You Hire A Video Production Company?

Male with a video camera getting ready to film. Text that says: When to hire a video production company

When should you hire a video production company?

As a video production company owner, it would be in my best interest to convince you to hire me – no matter what. 

However, I’m not going to do that. 

I truly believe there are specific situations when you should hire a video production company for video content, and there are times when you should just do it yourself. 

So how then, do you know whether to hire a video team or not? 

Let me explain. 

First let’s ask, do you even want to spend time making videos yourself? 

If this process is something you hate, then you should hire a video production company for everything. 

With me so far? 

But what if you have an interest in creating video content on your own? 

Do you have ANY need for a video production company at all?

It honestly depends on where your audience is in your sales funnel. 

Simply put, how ready are they to buy from you?

Your video content serves a different purpose at each individual stage of the funnel, and some stages require better quality video than others. 

In some stages you can definitely get away with a “Do it yourself” approach to video. 

However, when higher video production quality is required, it should be done by a professional.

So let’s look at this in detail. 

 

Video Sales Funnel: Stage One

At the top of your sales funnel, you’re dealing with people who don’t know you and/or aren’t ready to make a purchase. 

However, they have a growing interest in your product/service.

At this point, all you need to do is educate them. 

Simple 1-2 minute videos work best. Teach simple tips and concepts. 

Facebook Live, Linkedin Live, and Youtube Vlogs are all good examples of this. 

You don’t need super high production value here (although it helps) and if you have an interest in making your own videos, this is the place to do it. 

At this stage, you don’t need to hire a video production company.

Your focus is to publish content consistently, and add value.

I would still consult an expert on how to produce a high standard of video, with proper lighting and audio. 

 

Video Sales Funnel: Stage Two

Now people have taken interest in your brand. They like what they’ve heard from you, and are actually more interested in buying your product. 

This stage also includes people who are fully ready to buy a product or service offered by you or your competitors, but just haven’t decided on who yet.

They haven’t chosen you, because they don’t know you well enough yet. They want to assess multiple options and pick the best one.

But they will scope out your website – and this is the time to hit them with a great quality promotional video!

This video needs to look good, and come across as professional as possible!

So don’t go amateur with this one. 

You may lose your client if your video has bad audio, bad lighting, or an unclear message. 

For your main website promotional video, hire a video production company. 

And more than that, make sure you hire a video team that knows storytelling!

The video needs to tell a compelling story, and one that your client can actually relate to. 

Most people at this stage, make a video where they brag about themselves and how fantastic they are. 

This doesn’t often convert.

You need to make your ideal client the main focus of your video. 

If you do that, you might be the only one in your industry putting the client first in your marketing. 

Regardless, it’s a much better approach.

One small startup venture went higher budget with their video, and ended generating half a million dollars in sales with just one video! (Link here to case study)

Put time, effort, and budget into your video at this stage, and it will convert!

 

Video Sales Funnel: Stage Three

This is the last stage of the funnel, and it’s reserved for warm prospects, and people on the fence about buying from you. Perhaps they’ve narrowed it down to you and one other company. Or perhaps it’s only you they want to buy from, but they have a reservation of some kind. 

Typically that reservation is a feeling of “not enough time”, or “not enough money”

It’s often motivated by a scarcity mentality. 

Great news, you can use video at this stage to help them overcome this fear. 

Testimonial videos are the best for this.

A great testimonial video consists of a past client (who used to be in their position), talking about the transformation they’ve had with your brand. 

Your new potential clients really need to hear this!

They need to hear that they are making the right decision, from someone who’s been there.

Great storytelling here will work wonders for you. 

The problem is, the average person (giving the testimonial) is not an expert storyteller to begin with, and not knowledgeable in story architecture. 

So what do they do? 

They usually end up blabbing.

But a good video production company will be an expert at storytelling, and they can help your testimonial subject narrate the story properly. 

That way you’ll get a story that compels and motivates your “fence-sitter” to courageously take the next step and BUY.

So for this stage, you’ll definitely want to hire a video production company, that can make great testimonial videos. 

They’ll be able to make a huge difference in the quality and storytelling of your video. 

Most importantly, they’ll make it relatable to your new ideal client. 

Here’s an example of a great testimonial video, specific to Executive Assistants that book business travel for their company:

 

The most important ‘next step’ is to find the right video team for you.

 

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He’s spent 12 years in media production, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Flight Centre, Great West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!

Check out our newest FREE training video:

A person sitting at a table. Text saying: 4 Biggest Mistakes Marketers Make Hiring A Video Team

 

Video For Business | How To Get More Views

Nicely dressed male sitting at desk. Text that says: Video for Business

Nicely dressed male sitting at desk. Text that says: Video for Business

Got a video for business? Time to get it noticed!

It’s one thing to have a video for business that’s appealing. It’s another to get it circulating online to thousands of people, generating revenue and impact every week.

The truth is, you can’t just put your video on Youtube, and leave it there to collect dust. 

You need an action plan to get it exposure.  

How do you do that?

In this blog we’ll look at several great options to get massive views online and turn your video for business into a home run!

 

Pick The Right Platform

First things first, because you’ve made your video for business, you need to decide where it’s going to live and breath that best suits your brand. 

Just like a website depends on a hosting platform, your video needs a video platform as well. This is the home address that your video lives on. 

The platform allows you to share the video on social, embed the video on a website, and also tracks data on the video, that can be very useful.  

Let’s look at the 2 main options and discuss some pro’s and con’s. 

Youtube: Is It Best For Business?

It’s most well known, and has lots of benefits. 

Some of the benefits are that it’s analytics are very in-depth. Google and Youtube has developed some pretty awesome ways to track your views, such as how long they watch for, and where in the world it’s being watched. 

This is especially useful if you have a produce that can be sold internationally. 

Even if you don’t, your view and watch-time analytics are very important to what videos you should make in the future.

Youtube also works in perfect sync with google, so if your video is properly keyword optimized, you have a much better chance of it getting found on Google than the other platforms. 

However, Youtube isn’t always the best solution.

It’s surprisingly complicated to navigate compared to other video platforms, such as Vimeo. 

For example, you need to get your account “verified” in order to upload a custom thumbnail. And it’s not a simple process to figure out on your own.

There are also lots of ads at the end of your video (chosen by Youtube), because the goal of Youtube is to keep you on their platform.

Meanwhile the purpose of your video is to bring you back to your website. 

So there’s a challenge there you’ll need to compete with. 

If you are doing an ongoing vlog, or paid video ad, then Youtube is best. 

If you’re considering where to host your one main website promotional video, I’d recommend an easier and less distracting platform like Vimeo.  

Vimeo is also better if you’re doing a lead magnet or video sales letter.

Vimeo: Is It Better For Business?

This is a much more user friendly video platform, and has ZERO advertising. 

It’s also very easy to work with, especially if you’re brand new to video marketing.

It won’t bring you the same search engine rank that Youtube does. However if your video doesn’t require massive exposure right away, then it really doesn’t matter anyways. 

For example, if this is your website promotional video or landing page video for business, Vimeo is definitely the way to go.

Vimeo even allows you to customize the colour of the player buttons, so you can match it with your brand colours of your website. 

How cool is that?

Once you’ve made your decision and got your platform sorted out, let’s look at what else you can do to boost your views. 

 

Include It In Your Email Blast

One surefire way to get your video for business exposed is to make it a staple in your newsletter or mailing list. 

If you use an email marketing software like Mailchimp, you can easily embed it in your email blast. 

Unfortunately, you can’t watch a video live in an email. I’m hoping that technology will happen soon…

But in the meantime, the best thing to do is add a thumbnail image that links back to the video on your website or Leadpage.

Have that thumbnail as a permanent part of your email template, so that it shows up in every newsletter or email blast you send out!

Here’s an example:

Example of an email from Mailchimp, with a video thumbnail at the top and email text underneath.

Video thumbnails can increase clicks by 50%!

The more your list grows, the more people will see your video. And people love to watch and click on cool ads in your email, especially videos!

You should also add the thumbnail to your email signature. That means every time you contact someone new, or receive an email introduction, you get a new opportunity to have your video viewed!

 

Guest-Post And Joint Ventures

Who do you know that has a similar style of business, or a colleague. If you do a guest-post, and add in your video for business at the bottom, you can get your video seen by their audience. 

There is massive exposure potential here!

Do some research on companies you can joint venture with. Consider brands that would benefit from sharing your expertise. 

What topics are you an expert in that would be share-worthy to their audience?

Pre-write a blog or article with the video included. Contact them and let them know you have a topic that would blow their mind!

It’s a fair exchange, and a win-win. 

 

Maximum Leverage On Your Website

It’s quite surprising, but many people invest in a good video, and don’t have it visible near the top of their website. 

If you have a video for business, you’ll get the most out of it by putting it near the top. 

If it’s hidden on another page somewhere, people may never see it. 

A lot of people nowadays are looking for a video on your website, and that expectation will only increase in the coming years. 

So show it loud and proud!

And if you don’t yet have a video, get one.

Also, put it on your About-page as well. This will give your video more opportunity to be seen and loved.

Someone may end up watching it twice!

 

Set A Goal With Your Video For Business

The last piece of advice I want to offer is to set a goal. 

What’s an ideal goal for your video for business?

Numbers of views are one option, and lead to more exposure. But they are strictly cosmetic.

Conversions are a better goal. 

Setting a goal to get your video a certain level of exposure or conversions will help motivate you to think outside the box. 

If your content is educational, keep looking for opportunities to get it seen and shared by other distribution channels and media outlets online.

If it’s promotional, make it super visible and keep driving people to your website, where it can help convert interested buyers.

The most important ‘next step’ is to find the right video team for you.

 

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He’s spent 12 years in media production, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Flight Centre, Great West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!

Check out our newest FREE training video:

A person sitting at a table. Text saying: 4 Biggest Mistakes Marketers Make Hiring A Video Team

Ready To Start Making Videos That Work? Get A Quote Today!

Does Your Video Marketing Company Really Know Marketing?

Male looking confused. Text that says: How to find the right video marketing company

Does Your Video Marketing Company Really Know Marketing?

Have you ever stopped to take a moment to ask your potential video marketing company “How well do you know marketing?”

Are they just kids with cameras, or do they know marketing strategies to help you win?  

Can they help me get a video that actually works??

The sad and scary truth is, many video marketing companies, don’t know marketing.

They are handy with a camera, but they’re not marketing experts.

And that’s a problem for you.

So how do you navigate this minefield of businesses claiming to be “marketing experts”?

In this blog we’ll look at the top qualifiers you need to be an expert in Marketing, which directly affects your video marketing!

 

Sales Copy

Your script is considerably the most important part of your video. 

Whether it’s spoken by actors, voice over, even simple text – your words matter. 

What you say is what you get!

Which means, having a good sales copywriter is critical to your video marketing company.

A sales copywriter can use words in a way that makes your client really want to pay attention. They’ll know how to cover pain points, hooks, and calls to action very effectively. 

They can also be great at telling stories. How to tell a story for business, is an art, and a science, and only someone with experience should handle this. 

It’s actually very easy to say the wrong thing in a video, if you don’t know what you’re doing. 

Make sure your video marketing company has a good foundation of sales copy, otherwise they’re lacking the fundamentals to your video’s success. 

 

They Understand Content Marketing

Video Marketing is a form of Content Marketing. It’s using content to attract clients towards your website, that are ready to purchase.

Content Marketing has become a critical strategy in modern marketing. 

But how do you know if your video marketing company truly understands Content Marketing? 

Simple. 

If they know it, they will use it. 

Meaning they will conduct their own Content Marketing.

Check their website and see if they actively blog, or even better – vlog.

Why is this a good sign?

Because if the Video Marketing Company is active, it means they are diving deep into what is trending, and can more easily help you create your own Content Marketing. 

They will have an understanding of what works, and what doesn’t!

They’ll have knowledge of the process, and the technical aspects of the practice. 

This can also show they understand SEO, which is the difference-maker in a successful marketing video.

Let’s look at this in more detail.

 

They Are Experts In SEO

“But they’re a video company, they don’t need to know SEO, right”?

Wrong!

You don’t need a video. You need a video that actually works!

And a great video is useless if it doesn’t get found on Google. 

Having a solid understanding of SEO is so important, it should be the first thing you consider when making video content.  

It should literally dictate how you make your videos!

The right type of video, done well, will help you boost your SEO.

This is because Google scans your site to see if you use video, and use it properly.

So, how do you know if your video marketing company truly understands SEO?

Look at their google ranking. Are they ranking well? 

That’s an excellent sign. 

If they don’t rank their site well, how can they help you rank yours?

At this current time, UpMedia is the first video company ranked for Video Marketing Vancouver – after the paid ads, which means we’ve achieved the top spot without any paid advertising! 

Not a coincidence. 

We know SEO, and we teach it to our clients who want video!

This is a massive difference-maker when it comes to the ROI of your video. 

So don’t hire a video marketing company unless they have it down. 

 

Video Email Marketing

Video email marketing is another form of Content Marketing, that we’ve spoken about earlier. 

For the last 10 years, it has been one of the most potent forms of marketing, and still is today. 

However it’s gotten insanely competitive.

It’s almost not worth doing – unless you have a special weapon! 

Well, that special weapon is video email marketing

The word “video” in your email headlines, boosts open rates, and gets attention.

If you want to get new clients with email marketing, you need to start using video in your emails. 

But how do you do this?

Does your video marketing company know the best strategies?

They’d better. 

Because if they don’t, they can’t help you. 

A great way to determine that is to see if they conduct their own video email marketing. 

Ask them. 

See what they say 😉

 

The most important ‘next step’ is to find the right video team for you.

 

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He’s spent 12 years in media production, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Flight Centre, Great West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!

Check out our newest FREE training video:

A person sitting at a table. Text saying: 4 Biggest Mistakes Marketers Make Hiring A Video Team

Ready To Start Making Videos That Work? Get A Quote Today!

 

An Easy Video Marketing Strategy For Your Business

Camera lens with the following text: An Easy Video Marketing Strategy For Your Business

Camera lens with the following text: An Easy Video Marketing Strategy For Your Business

Want an easy video marketing strategy that will help boost your business?

There are a lot of technical video marketing strategies out there to get you more clients, but they aren’t always EASY. 

Often times, they require a lot of time, in-depth number crunching data, or big money for ad spend. 

Meh, probably not your cup of tea.

The Youtube Vlog approach is among the most popular video marketing strategies out there.

The challenge with vlogging, is that it requires lots of time devoted to cranking out seamless topics, with lots of filming and editing, week after week. 

If you’re a marketing manager, or work in B2B – you don’t have time for that!

Do you?

It’s hard to sustain a consistent youtube channel, and it’s just not an easy goal to accomplish. 

What if there was an easier video marketing strategy, that got you similar results?

You’d like that!

In this blog I’m going to present an easy video marketing strategy that will grow your audience online, and close more sales!

 

The Video Course Lead Magnet!

Let’s talk about lead magnets in your video marketing strategy.

Lead magnets in general are failing miserably in today’s online marketplace.

People just aren’t signing up for your free E-book, white-paper, or checklist at the rate they used to. 

Email open rates are also down a lot, which means that even if they do finally download it, they often don’t even read it! 

How rude.

Want to know why this is happening?

Because you’re giving them too much to read. 

Nobody wants to read a ton from your Ebook, when they don’t know, like, or trust you. 

What is working splendidly instead of Ebooks?

Video trainings! 

Free video trainings are the shit!

And people crave them.

Why?

Because up until recently, video trainings have only been available for paying clients.

Video training platforms such as Lynda or Udemy for example, have offered exclusive paid content, and made millions in revenue.

Video trainings still have a highly perceived value out there in the market.

So if you can come to the table with a FREE video training, your offering is considerably more valuable than a silly pdf!

Want to know what sound a pdf makes? 

Pdffffft!

 

Your Video Training Can Be Simple

3 or 4 short videos will do just fine. 

Consider having a free 3-4 video training course as a lead magnet, and you will ad much more people to your mailing list.

Want to really boost the success of this strategy??

Create a short and simple 30 second promo video for the course, talking about what you will cover, and why it’s SO awesome. 

Use this promo video as a paid ad on youtube, facebook, or instagram and you will boost your mailing list.

Want to see a really great example of this video marketing strategy?

Here’s one I signed up for myself recently, and it was very simple and effective:

https://storybrand.com/skyrocket/

 

A Major Benefit Of This Video Marketing Strategy

One of the biggest benefits of this type of video marketing strategy is that it gives you really high quality analytics. 

Analytics are incredibly useful feedback to your marketing campaign because they allow you to more accurately profile a prospect’s interest in your company. 

If you use a platform like Mailchimp, or Wistia, you can see how many of your videos each person is making it through. 

Why is that so important to you?

If you have prospects that watch all 4 videos in your course for example, they are now considered warm leads!  

High 5!

 

Lead Scoring With Your Video Training

Consider this.

Your sales success increases the more touch-points (points of contact) each prospect has with your brand. They say it takes 5-7 touch points on average, before someone will buy from you. 

Every video in your course, starts to build a case for your product/service!

If they see your promo ad video, that’s your point 1. 

They watch your first video, that’s your point 2.

Second video point 3

Third video point 4.

Fourth video point 5.

If they visit your site at any time during your course, that’s point 6. 

At this point, you can follow up with them to see how the course was for them, or even schedule a call, which becomes point 7!

You win. 

 

At this point, it’s likely some prospects will already be ready to buy. Others will be very close to it, with one or two objections that need to be resolved before the purchase. 

Easy? Yes.

Fully automated? Yes.

Now, you will also get people who only make it through 1 or 2 videos. 

That’s normal. 

Every industry has “tire kickers”. 

You already know what I mean by that.

The ones that go to the car dealership and kick the tires, but never wanna buy anything. 

You don’t need to bother personally following up with this low level of interest, because they aren’t really interested at all. 

Spend your precious time elsewhere.

Do you see how this free online course strategy, becomes a really practical method of gauging prospects?

That’s in addition to it being a compelling and valuable offer to begin with.

 

How Do You Start This Video Marketing Strategy?

Before I forget – don’t just dive in and start filming! 

You need to make absolutely sure that your topic is RELEVANT. 

It has to be trending, and search engine worthy. 

Make sure it’s a topic that people actually want to know about. Determine that by doing your keyword research. 

More on that here.

Once you have a quality topic, pick the 3-5 major points you want to address in your topic, and make one short video about each one. 

For Example, let’s say your topic is: 3 Easy Ways To Boost Your Sales.

Your keyword research says that these following keywords are trending:

  • Email Marketing
  • SEO
  • Google Ad Words

Make 3 videos, and each video will cover one topic in detail. 

Your video marketing strategy can be this easy! 

3 videos.

But whoa mama is it a killer offer. Remember, people still really value video courses, and the right people will value yours. 

Read on for some more simple tips on how to make your course kick ass…

 

Kickass Tips To Become More “Kickass-able”

Tip 1: Build Your Credibility First

It’s really important that you begin you first video, with a little intro about your expertise. 

I know it’s counterintuitive because it’s not what people signed up for. 

But…

You must remind people that you are an authority before you get started. 

This will make them pay more attention and take you more seriously, then if you just launch into education. 

After all, they don’t know you, remember?

Start by talking about your expertise, history or background. 

Keep it simple, but a little bragging here will go a long way for you.

 

Tip 2: Build Anticipation For Your Next Video

The second killer tip, is to end every video with a quick promo about the next video coming up in your series. 

Get them excited about your next video! 

Build anticipation for it. Tell them why they need to see it!

Game of Thrones did an incredible job of this. 

And while you don’t need to end every video with a “Red Wedding”, you need to talk about why they really need to see your next video. 

You can do this by talking about the problem that your next video will end up solving. 

End every video (except the last) with a promo for your next video. 

So what do you do at the end of your last video?

 

Tip 3: Call To Action, Grand Finale

At the end of your very last video, spend 5-10 minutes talking about your main product offering. 

After all, it’s why you’ve made this whole training in the first place. You want them to buy your stuff. 

And if people have watched your video to the very end, you better believe they are enjoying your content!!

So take advantage of the prospect being excited about you, and ASK. FOR. THE. SALE!!!

Your call to action needs to be the grand finale of your training. 

This boosts your ROI big time.

So as you can see, video courses are an easy and super potent video marketing strategy. 

Want to know the next steps, and find a video team to carry that out for you?

Want help with creating a script for your video course?

Get in contact with us today.

The most important ‘next step’ is to find the right video team for you.

 

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He’s spent 12 years in media production, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Flight Centre, Great West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!

Check out our newest FREE training video:

A person sitting at a table. Text saying: 4 Biggest Mistakes Marketers Make Hiring A Video Team

Ready To Start Making Videos That Work? Get A Quote Today!

 

 

 

 

Supercharge Your Video Content Marketing Strategy

image of Video Camera with text

Ready to supercharge your video content marketing strategy?

More and more people are (finally) diving into the beautiful world of video, and devising a video content marketing strategy to help promote their brand. Some people are getting on camera, cranking out the videos and sharing them all over the place.

I call that diving into the deep end.  (Actually, that’s more like cliff jumping.)

However, many of you don’t know where to start, hate being on camera, and have no idea what a great video content marketing strategy even looks like.

Fortunately – this blog has you covered. I’m going to address all of that and more, and show you how to easily supercharge your video content marketing strategy!

 

Keyword Research

First things First – never start your strategy without some high quality keyword research.

The most important thing in your video content marketing strategy is to sculpt your content around your keywords. As a result, your content will be relevant, relatable, and rich!

So where do you start?

The most ideal way is to hire an expert.

But if you’re the type that wants to learn a bit on your own, here’s a couple good ways to hack the system.

Check out what your competitors are doing. Look at their blog topics and see if you can expand upon them, or slightly tweak them toward your own niche.

Don’t be a copycat!

Plagiarizing content won’t improve your SEO anyways, you’ll need to be original.

Another option is to type some of your industry related terms into a google search, and see what auto-suggestions is makes. You can also scroll to the bottom of the search and presto! – You will see list of Google’s very own keyword suggestions.

Here’s an example:

typing "Video Marketing" in the google search box

This will give me a list of keyword ideas that are already ranking well.

So that’s keyword research 101 for you.

Again, I’d always recommend you go with a professional for a long term video content marketing strategy.

Once you have your list of keywords, start to build your videos around them.

Each keyword becomes a video topic – which becomes a kick ass video!

 

Bake A Batch!

If your cookie bakin grandma” decided to start her own video content marketing strategy, you’d best believe she would bake a batch!

Let’s learn from Nanna.

Content creation is SO much easier when you do it all at once.

First of all, you’re already in the right mind set, so it’s easier to start on the second one after you’ve completed the first.

Most productivity hacks these days talk about grouping things together that require the same amount of focus.

Batch creation is simply more productive.

Also, it’s a lot more cost effective.

It takes time to set up your video equipment and lighting etc. and get into the flow of recording.

One of the main keys in Camera Confidence, is the warm-up. People often ignore the fact that being on camera is a performance, and like any dancer or singer, you need to warm up.

Once you’re warmed up, your video content will look SO MUCH BETTER!

So why not crank out several videos, instead of just one?

 

Focus On The Pain Point

Still find video content marketing strategy hard to wrap your mind around?

No problem. This tip will help a TON.

One of the most challenging things about content creation and scripting, is knowing what the heck to actually talk about.  

Why not take some quality time to really evaluate what your client struggles with? Including these points will take your content from good to GREAT!

Your ideal clients will love your video content if it feels relevant to what they’re struggling with. They will spend more time on topics like that, than boring-ass education videos that ramble on and on.

Make it interesting by making it relevant.

Oh, and another thing.

Keep it simple. One major pain point per video is enough.

In fact, one pain point can even be addressed over multiple videos.

 

Strong Visuals

Want to really supercharge your video content marketing strategy?

Don’t just be another talking head video, because you will quickly lose your audience.

You can really make your videos stand out by adding simple visuals.

Text slides and cutaways keep attention over the span of longer videos.

Here’s a great example:

 

Hiring a video team?  

Ask them to use simple slide transitions and text cutaways using Adobe After Effects.

A quick google search will produce some slick and sexy visuals, that can really increase the production value of your videos.

Doing it yourself?

You can even just cut away to stock photos to help tell your story. Regardless, you need to include strong visuals.

Try Unsplash for free beautiful stock photos. Just don’t take all the ones I’m using!

 

Strong CTA’s

Want to get the most ROI out of your video content marketing strategy? I know you do.

Therefore, make absolutely sure that you include multiple calls to action – or as I like to call them – Calls To Adventure!

You’ve put a lot of time and effort into creating your video, you want it to yield a return.

The best way to do this is to ask something simple from them.

Ask them to buy your product, or check out your website, or download a free product.

I’ve gone as far as including multiple CTA’s in one video. Not everyone is going to watch your video till the end.

Regardless, you need to include a strong CTA.

A simple CTA in the beginning of a video could be to include one of your products or services in your name title (traditionally called Lower Third).

In this example, the author has his book in his Lower Third title. That’s a great and simple CTA!

 

Conclusion

Above all, the key supercharging your video content marketing strategy is CONSISTENCY.

Set time in your schedule to research all your topics. Then set time in your schedule to batch-film.

At this point, you will have a pre-existing library to pull from, and distributing your content will be MUCH easier.

This is what all the pro’s do. And now that you are about to become a pro, it’s time to start thinking like one.

The most important ‘next step’ is to find the right video team for you.

 

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He’s spent 12 years in media production, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Flight Centre, Great West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!

Check out our newest FREE training video:

A person sitting at a table. Text saying: 4 Biggest Mistakes Marketers Make Hiring A Video Team

Ready To Start Making Videos That Work? Get A Quote Today!

Linkedin Video Is Blowing Up!

Want to do more video on Linkedin? 

It’s time to start leveraging video on Linkedin.

It’s become a rapidly increasing trend.

Ever since Linkedin jumped on the video bandwagon, people from all professions have been using video in fun and creative ways.

As a result, businesses are gaining lots of new attention. 

How can you leverage this increasing trend?

Simple!

Here’s a couple of ways you can use video on Linked in to grow your brand. 

 

Linkedin Video To Promote Your Services

A man named Rutger Hofman, a towing and mooring master and freelancer, decided to shoot a time-lapse of the sun coming up on the ocean.  

So far, this simple idea got him 81 comments and over 700 likes!

https://www.linkedin.com/feed/update/urn:li:activity:6299127991477825536/

Linkedin Video To Promote Your Resume

Linkedin is mostly known for recruitment and resumes. A lady  named Niah created a “video resume”.

https://www.linkedin.com/feed/update/urn:li:activity:6307327448774168576/

That’s thinking outside the box!

 

Linkedin Video To Promote Your Talent

Shaung Chen created a virtual reality set to show people how to find their camp at Burning Man.

She did this to show off her talent in creating virtual reality, and promote her services online.

https://www.linkedin.com/feed/update/urn:li:activity:6306558823612194817/

 

Great ideas for your profile

First of all, use video on Linkedin to tell your brand story.

Interestingly, telling your story with video a great way to attract attention on Linkedin.

People LOVE a good story, and will find you more relatable and interesting if you use a story arc format.

Use video on Linkedin to show your company culture. People love behind the scenes, so this is another great way to show your human side, as well as the heart and soul of your company.

People that find you relatable, find you trustworthy, so show them your true colours!

Use video on Linkedin to show client testimonials.

Show the transformation of your customers, and you will appeal to new potential clients.

Video testimonials let other people position you as the authority.

Use them to handle objections, or get people of the fence about whether they want to buy from you.

 

Above all, people will continue to use Linkedin in exciting and creative ways this year.

So don’t get left behind.

Get your video on Linkedin, and ride the wave to new business growth!

 

 

anthony-photo-portrait-circulart-1

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and a growing expert in Business Storytelling. He’s spent 12 years making compelling content in mediums such as 2D and 3D animation, and video, and on award winning television shows and movies. He is committed to creating impact in the business world with video storytelling.

 

5 Steps to Make Your Youtube Video Convert New Leads

Youtube has become mega-popular recently, and more and more people are diving DEEP into video content creation.

Are you using it in a way that converts browsers into warm new leads?

Wanna hear something crazy?

You have about 7 seconds on average to keep someone’s attention.

If you fail, they get distracted and scramble to the next article or task.

That’s not a lot of time.

 

Therefore, there are specific things you should do to keep people’s attention.

After studying Youtube experts and trying out different strategies with my clients, I’ve discovered the best       5 step recipe to hold attention and convert those new leads.

Excited to hear? You better be.

 

STEP 1: ANNOUNCE WHAT THE VIDEO IS ABOUT

 

Start by reaffirming what the video is about and what they will learn.

This is critical because so often videos say they will teach you a lesson, but take forever to get to the point. Or they don’t precisely cover the topic.

Ever happened to you? It’s annoying!

This has caused people to spend the first 7 seconds scanning the video to ensure they aren’t wasting their time.

If you begin by reminding them they are indeed in the right place, you will gain their confidence and keep them watching.

 

STEP 2: SHOWCASE YOUR BRAND IDENTITY

 

Once you have completed step one, then (and only then) should you introduce your logo.

This is important if you are conducting a series of videos, because it creates something called “brand consistency”. This means that your genius can be found throughout all of your content. It creates trust.

It also keeps your brand, branded in their minds. This is good.

 

So make sure you flash your bat signal early in every video.

The more they see it, the more they will call to you when trouble arises.

 

STEP 3: THE BODY

 

Now we know who are and what you’re all about. Let’s dive into the deep end.

The most important thing here is to keep your content valuable.

How can you add the most value to your video?

What can you tell people that your competitors haven’t?

How can you one-up the competition with value?

 

Here is a great example of how to get right into the meat of it and start adding value:

https://www.youtube.com/watch?v=vjtt-bMonpc

 

  

STEP 4: ASK QUESTIONS OFTEN

 

Do you know what will bore your audience the most??

Blundering on about yourself.

Keep your audience engaged in your video by asking them questions. This will keep them engaged and involved.

 

It’s just like school. The teacher that asks more questions keeps you on your toes.

The teacher that rambles on, quickly loses your attention.

Make sense?

These days, most people watching your videos have the attention span of an 8 year old,  so we need to continually ask them questions throughout the process and help your viewer internalize what you’re saying.

 

STEP 5: CALL TO ACTION

 

Why are you making this content in the first place?

Don’t lose sight of that.

A call to action should be very simple.

A one-step action; something easy enough for them to do while they are still motivated by your video, and feeling generous!

A few examples:

  • Subscribe to my Youtube Channel
  • Click here for more videos (let the Youtube Binging begin)
  • For more info, go to my website www.buymystuff.com
  • Leave a comment below.

 

Your call to action shouldn’t be to club them over the head and drag them back to your cave.

It’s to lead them one step close to a sale.

Eventually you want to lead your viewer off Youtube, and back to your website where you can continue to lead them down your sales funnel.

This is why your Call To Action should be the “finishing move” of your Youtube video.

Don’t make a video without it!

 

Looking for more tips on boosting sales with video? Download a free copy of my Guide.

 

anthony-photo-portrait-circulart-1

Anthony Madani

Anthony is a growing expert in Business Storytelling and Creative Director at UpMedia Inc. He’s spent 12 years making compelling content in mediums such as 2D and 3D animation, and video, and on award winning television shows and movies. He is committed to creating impact in the business world with video storytelling.

A Powerful Video Marketing Strategy That Works

Looking for a video marketing strategy that works well for your business?

Wondering how you can take the confusion out of video marketing and make it super simple?

In this article I’m going to give you the 3 main steps you need to boost your business with video.

 

#3 SPEAK DIRECTLY TO YOUR DEMOGRAPHIC

When making your video marketing strategy, the most important thing to understand is:

Who exactly is the video targeting?

As a video producer, I can’t tell you how many marketing videos that appeal to the masses. They end up vague, and don’t convince the you that they have the gumption to solve your problem.

This week I saw a promotional video for a new purchasing technology that didn’t even explain what the product does.

Idiotic.

Speaking to your client’s demographic; their desires, weakness, and pain points,

will make your video very appealing.

Theodore Roosevelt once said “No one cares how much you know until they know how much you care”.

With that in mind, catering your video directly to your ideal clients is actually rare, and will give you a huge step up above the average. Take a day to write out all you know about your client demographic. Make the video all about them!

 

#2 HAVE A CLEAR PURPOSE FOR YOUR VIDEO MARKETING STRATEGY

The second most important thing about video is knowing what you want your video to accomplish. Do you want to tell your brand story, create a conversion tool, educate prospects, or make your client laugh so stay top of mind?

Your video can effectively explain what you do, book you a meeting, educate and build trust, tell business stories, and a whole gamut of other great options. But if you don’t have a very specific outcome, your video becomes too generic, and loses impact.

A good question to ask yourself is, what gap do I have in my sales funnel? Is my sales process stronger at the beginning or at the end? How can I strengthen that gap with video?

Don’t try to make your video do everything. Make your video do one thing well, and you will see great results in that area.

Think about what your videos can do to move you one step forward in that area, and you will be much more happy with the result when you achieve it.

 

#1 WHAT DO I INVEST IN MY VIDEO MARKETING BUDGET?

Video can be expensive, we know you know 🙂  And sometimes it can feel like a risk.

But keep in mind, video has become the best tool for marketing and exposure today, and if used with strategy, provides a HUGE return on your investment.

Video has the power to increase sales online by 64% and boost google ranking by up to 70%!

Think I’m just full of hype?

According to Entrepreneur magazine,  the Dollar Shave Club (which nobody had ever heard of at the time) netted 12,000 new customers within 48 hours of it’s one youtube video release. That’s an incredible return.

Personally I’ve had one of our customers get over 22,000 views in under a month of releasing a video. Did that get them new clients? You bet!

Let me tell you this, the most successful clients using video I’ve ever had, were not afraid to invest a few thousand on a video.

Here is a fair approach. Determine what you want to invest based on the percentage of what return you want from the video. Invest 10-20% of the ROI you intend to gain.

Don’t know what that looks like?

How much money is a 10-20% increase in clients for you in a year? Invest that much.

This should give you a general starting point.

 

AND FINALLY

A big part of what we do at UpMedia is get clear on your video marketing strategy before we start, so we can maximize your productivity and success!

From promotional videos to online courses, you need to have a strategy in place, which means we need to know all these things up front.

Let these 3 steps be your guide to help simplify, and DON’T START USING VIDEO until you have 100% clarity.

 

Looking for more tips on boosting sales with video? Download a free copy of my Guide.

 

anthony-photo-portrait-circulart-1

Anthony Madani

Anthony is a growing expert in Business Storytelling and Creative Director at UpMedia Inc. He’s spent 12 years making compelling content in mediums such as 2D and 3D animation, and video, and on award winning television shows and movies. He is committed to creating impact in the business world with video storytelling.

How To Overcome Being Camera Shy

Want to learn how to overcome being camera shy?

If you can appear comfortable and knowledgeable, you can really impact your viewers, and even create a sense of celebrity status online! What if, to overcome being camera shy didn’t require a superpower, or decades of experience, but just a few simple tips? In this article I will share 5 top tips to teach you how not to be camera shy!

 

 

iphone icon

Step 1: Practice on your phone

If you want to learn how to not be camera shy, start to practice on your iphone.

This step may seem simple and obvious to some, but it’s an important step, and it’s super easy.

Do it when you’re by yourself. Reach in your pocket, pull out your phone, hit record and talk about your day. It’s that easy.

When you’re practicing, you don’t need to post those videos, because you can delete them right after.

Hopefully the takes off some of the pressure.

Generally the first 10-40 seconds are super awkward, but once you get over that hump, it actually becomes fun. Because honestly, who doesn’t like listening to themselves talk a little bit?

My business partner and I started doing FB live videos recently, and I found that the first few were uncomfortable, but like anything you start to get used to it, and it becomes easier.

So set a goal of doing 1 video/week (or/day if you wanna speed up your camera confidence).

*Remember, you don’t need to show them to anyone. They are just for you.

Watch your confidence start to soar after 5 – 10 videos!

** Another key tip: Only talk about what you love. This will get you going, and it may be hard to stop.

 

Thermometer icon getting warmed up

Step 2: Warm up

Yes, this is your second tip for how to overcome camera shyness.

Lebron James doesn’t just step on the court and steal the show. He warms up.

Likewise, if you do the same, you can start to perform at an expert level because your on-camera presence will be at it’s peak.

Ready for some simple warm up tips to overcome being camera shy?

Warm up your face:

Stretch your mouth, tongue and cheek muscles, so that you speak with clarity and precision. Be humble, don’t mumble.

Warm up your hands:

Get comfortable using them, moving them. Hand signals keep our attention, and when we see your hands, we feel like your authority.

Warm up your mind:

Also, practice the content you want to say, so that is sounds natural when you are creating your video.

If you were doing a Ted Talk, you would practice for months, so why doesn’t your video get the same love and care??

Give your content the prep time it needs, and you will ROCK during film day, and as a result, you will boost your marketing success.

Ready for your next tip on how to not be camera shy?

icon of one person interviwing a guest

Step 3: Interview a Guest

Ok, maybe being in front of a camera is just TOO SCARY! 

No problem. Put the pressure on someone else 🙂

Guest interviews are an awesome way to create genuinely engaging content, and you don’t have to toot your own horn either.

What types of guests you can invite?

  • People who have a following or market you want to tap into.
  • Industry experts
  • Your favorite clients
  • Your industry mentors

This one is such a cheat, because you don’t even really need to overcome being camera shy at all.

Make sure you ask them relevant questions to your industry, so that the content serves as a promotion for your offering.

Be gracious and thank them for participating, and ask them where the public can find them, so they get some promotion out of it as well.

Want another great tip for how not to become camera shy? Read on, you brave soul.

  icon of a teleprompter with lines on a script to help overcome camera shyness

 Step 4: Use A Teleprompter

This is one of the best tools for video marketing, and teaching you to overcome being camera shy.

Reading off a teleprompter takes virtually all the fear out of being on camera since you only need to read. This will save you hours and hours of film time.

Recently we did a video shoot in Vancouver for a marketing manager of a large firm.

He was having trouble delivering all his points word for word, and kept stumbling through his material. As a result, he started falling way behind schedule.

Ever experienced this? (It’s pretty common.)

On day 2, we introduced the teleprompter. It literally changed everything!

We were able to 3x the speed in which we got through the videos, and he sounded way more confident.

Whether you want to boost camera confidence, or just want to speed up the filming process, the teleprompter is the way to go!

 

icon of a whistle that a coach would have to train students to overcome shyness

Step 5: Hire An On-Camera Coach

Above all, if you really want to take your video marketing to the next level, and overcome being camera shy forever, and stand out from all the competition, seriously consider an on-camera coach.

They will help you with posture, presence, mindset, and a whole gamut of other hacks that you only learn from being on television and movies!

As a result, you will look like a pro.

Hire them for one training session, or have them there throughout your video shoot.

At UpMedia, we almost always supply camera coaching to our clients.

One of our staff is an actor, so she can massively boost your confidence after one session, especially if you’ve never been on camera.

Now it’s your turn. Apply one of these tools today and watch your camera confidence go UP!

 

anthony-photo-portrait-circulart-1

Anthony Madani

Anthony is the Creative Director at UpMedia Inc and a rapidly growing expert in Video Marketing. Furthermore, he’s spent 12 years in creative production, from award winning television shows (appearing on Netflix) to movies, to producing marketing content for large corporations such as Toyota, Flight Centre, Great West Life, and BC Lottery Corp. His mission is to help your videos gain more leverage and impact online!

Check out our newest FREE training video:

Video Marketing Training

 

  • DON’T HIRE A VIDEO TEAM UNTIL YOU WATCH THIS!

  • Watch our brand new free video training on how to maximize your ROI with your video production!

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