Corporate Video Production Tips for Sustainability Brands
Introducing some great corporate video production tips for your sustainability brand!
In today’s world, consumers are becoming more conscious of the impact their choices have on the environment. As a result, sustainability has become a major focus for many companies. To effectively communicate a brand’s sustainability efforts, hiring a corporate video production team has become an increasingly popular tool. However, creating a video for a sustainability brand requires careful planning and execution.
In this article, we will discuss some tips for creating a successful corporate video production for sustainability brands.
Start with a clear message
Before beginning the production of a sustainability video, it is important to have a clear message that you want to communicate. The message should be simple, straightforward, and engaging.
According to Laura Mignott, CEO of DFlash, a marketing and branding agency, “the key to making a successful video is having a clear and concise message that is easy to understand and captures the viewer’s attention in the first few seconds.” Emphasize Your Specific Impact
In a corporate sustainability video, it is essential to highlight the positive impact that a brand is having on the environment. Consumers are more likely to support brands that are making a difference, and highlighting the positive impact of a brand’s sustainability efforts can be a powerful way to win their loyalty.
What is the exact positive impact your brand wants to make, or is currently making? Choose this as the primary focus of your corporate video production.
Highlight Measurable Results
You can’t just talk the talk. In a sustainability video, it is important to highlight measurable results to show the impact that a brand’s sustainability efforts are having.
Measurable results can include statistics, graphs, or charts that demonstrate the positive impact of a brand’s sustainability efforts.
Use Authentic footage
Incorporating authentic footage into a sustainability video can be an effective way to connect with viewers.
“Showing the actual people and places that the brand is working with creates a more powerful emotional connection with the viewer,” says Sarah Finnie Robinson, Director of Social Impact at The Integer Group.
Using authentic footage can also help to demonstrate a brand’s transparency and authenticity, which are important factors for consumers when choosing brands to support.
Use Clear Storytelling
One of the key aspects of our corporate video production process is storytelling. We believe that storytelling is at the heart of every impactful video. Through compelling narratives, we can create an emotional connection with the audience, inspiring them to take action and support your cause.
According to Brian Rants, Creative Director at VeracityColab, “the key to creating a powerful video is to tell a story that the viewer can relate to.”
By focusing your story around a central character, your brand story can connect with consumers on a deeper level and inspire them to take action.
Keep it simple
When creating a corporate sustainability video, it is important to keep the message and visuals simple. According to David Smail, Founder and Creative Director of Motion Filmworks, “the simpler the message, the more effective the video will be.”
Complex messages and visuals can be overwhelming and confusing for viewers, so it is best to keep the content simple and easy to understand.
Have A Clear Call To Action
A sustainability focused corporate video production should always include a strong, but clear call to action to encourage viewers to take the next step.
The call to action can be as simple as asking viewers to visit the brand’s website or to share the video on social media.
At our agency, we specialize in creating corporate videos that are tailored to the unique needs of nonprofits and sustainability brands.
Our team of experienced videographers, animators, and storytellers work collaboratively with our clients to bring their vision to life. We understand the importance of capturing the essence of your organization and conveying it through powerful visuals, narratives, and emotions.