What is branding really?
Is it a theme? A cool logo? A matching colour scheme on your website?
Branding really is what people are saying about you when you aren’t in the room.
Want to create a breakthrough in your business? Get people to say amazing things about your brand. How do you do that?
It’s easy. In fact it’s easier than you think. In fact, you literally need to just do that!
Ask people to say amazing things about your brand. People call them testimonials. Why does every successful business have them?
The problem is, everyone uses them, and as a result they have become commonplace. You are on a mission to stand out, right?
Give me 5 minutes and I will show you how.
Recording testimonials on video rapidly multiplies emotional impact.
Here are 3 reasons why.
1. Seeing is believing.
If people can see a real person, they believe them, unlike some random written testimonials which could be made up. And even if it isn’t, a video has more appeal because it’s done live.
Story is a proven way to convey emotion. When you hear a compelling story, you get enticed. You emotionally connect. Story is the bait that will temp your audience.
2. Someone endorsing you is more powerful then you talking about yourself.
People are busy. They don’t care about you. But if someone else endorses you, it’s way more credible.
3. It streamlines your content.
There is a lot of poor video marketing content out there. Poor meaning it’s all over the place and looses the attention of the viewer.
A good video does only one thing. The watcher of the video only wants one thing. A testimonial only does one thing. Get the picture?
So once you agree to get them on video, you have to make it appealing.
Here is my ‘Hollywood Formula’ to make amazing video testimonials that demand attention from your clients!
Ask your testimonial subject these three questions:
- What was the problem you had?
- What did you get?
- How are you better now?
I took this process from the story arc formula used in all major Hollywood movies:
See the similarity?
Use this process and your testimonial will become a storyline!
I use it in all my current videos, and it totally rocks!
So to recap:
- Use Testimonials.
- Record them live on video.
- Use this ‘Hollywood Formula’ to create a story arc.
Know someone that could use this valuable technique? Please comment or share it right now!
I truly hope you use this. I promise you will see massive spike?in your business, and you will be super happy.
Like this guy:
Anthony is a growing expert in Business Storytelling and the Creative Director at UpMedia Inc. He has spent 12 years making compelling content in multiple mediums such as 2D and 3D animation, graphic design and video. He has worked on award winning television shows and movies. He is committed to bringing more humanity to the business world with compelling storytelling.