Digital marketing video is massively trending, and helping businesses have remarkable growth.
One of the major challenges people are having now, is where the heck do I start?
A great place to start is to look at what’s already trending, so that you don’t need to “reinvent the wheel”.
In this blog and video, we’re going to look at some of the most successful trends for digital marketing videos.
Buckle up, this is gonna be a good one for your 2020 marketing strategy!
Use Talk Triggers In Your Digital Marketing Video
Quite recently, Jay Baer the marketing guru released his latest book: Talk Triggers.
A Talk Trigger, is some kind of company approach or gimmick that gets people to naturally keep talking about your business. It catalyzes word of mouth.
A digital marketing video done well, can be a great Talk Trigger!
Usefulness, Generosity, and Personality are all things you can focus on to create a talk trigger.
If something helps people in an innovative way, people will talk about it.
If your companies generosity goes above and beyond, people will talk about it.
Mailchimp for example, has a brand personality worth talking about.
Their marketing videos are funny, and they think outside the box.
People love to talk about them!
Remember, if you want to make a Talk Trigger, make your video content unique and inspirational. Otherwise it’s just selling.
Content Idea Generator
Ever wondered where to start when coming up with your digital marketing video?
Wonder no more!
Idea Generators are becoming a great hack to give you some trendy video ideas.
These are super fun, and quite helpful.
The only thing you need as a prerequisite is some relevant keywords.
Always start your video strategy with a keyword audit!
Once you’ve got some great keywords, just google Content Idea Generator.
You can use this tool to come up with some enticing headlines and topics.
Once you’ve got a great idea, the next step is to make sure you have the right video marketing company.
Interactive Motion Graphics For Marketing Video
This is a huge trend in digital marketing videos right now, especially with technology related companies.
Having innovative motion graphics interact with people, makes for unique and original content.
It’s so appealing because it helps tell the story better.
Strong visuals lead to a strong story, and that leads to a video that is memorable to your client.
Monday.com is a great example.
In this digital marketing video, they make the spreadsheets appear behind the lead character telling the story.
You start to get a much clearer understanding of the pain point.
So Ya…We Tried Slack is another great example.
Turning messages and emails into visual bubbles that move past their time, and fall from the sky, gives you the impression that they’re real.
It’s a much more palpable approach then just simply talking about it.
If you want your video to really strike home with strong visuals, then look at incorporating motion graphics into your next digital marketing video.
Better Thumbnails For Your Digital Marketing Video
Due to the massive increase in youtube content, the standard of thumbnails for your video is increasing constantly.
Just in case you’re aren’t sure, thumbnails are your cover image. What people see before they watch your video.
Right now, they are make or break on Youtube. Meaning, if you don’t have a strong thumbnail, people might choose someone else’s video over yours.
What makes a “better” thumbnail?
Strong design sense, and contrast is a good place to start. If you’re producing your own content, then you may have no idea what that means.
In that case, you can leverage a site like Canva.com.
They have lots of predesigned templates, that are up to standard.
Another great visual principle to consider, is showing a human face in your thumbnail.
People relate more to other humans, over objects.
So when in doubt, go with a more human approach.
If you’re making educational material, you’ll want to get away from having a talking head for several minutes.
What can you have in the meantime to break it up?
I’d suggest moving text animations that highlight your written content, such as quotes or headlines.
In editor speak, we call these Essential Graphics.
Right now, there are lots of really well done essential graphics templates you can use (or suggest to your video team).
A lot of high quality videos are using these, even in promotional or landing page videos to add more punch to their dialogue.
The most important ‘next step’ is to find the right video team for you.
Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He’s spent 12 years in media production, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Flight Centre, Great West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!
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