Ready to dominate social media?
Let’s face it, you’ve likely put a lot of time, money and energy into creating your video.
But are you getting the most impact out of it on social media?
Have you uploaded it to Youtube, and then just called it a day?
The value of each video doesn’t stop once you’ve posted it.
In fact, that’s only the beginning.
There are many ways you can repurpose your video, and quadruple the amount of social media posts available to you.
With this approach, you can really start to dominate social media with your content.
In this article, we’re going to look at four best ways you can turn one video you’ve made into different forms of content, and leverage different platforms.
Get ready to dominate social media with more more content from your video then you ever thought possible!
The first way to dominate social media by repurposing your video content, is to strip out the audio and create an audio file.
You can then post it on a platform that favours content in the form of audio, such as podcasts and audio streaming sites.
A lot of expert marketers love this technique.
They film an educational video, and then take the audio and post it as a podcast. This audio can be as simple as an interview with an expert, or just talking face to camera.
It doesn’t have to be long either.
5-15 minutes still makes a great piece of content.
A lot of podcasts these days that focus on education, are only 15-20 mins, and that’s with intros and outros included.
You can post it as an audio track on your website, blog, or email blast.
Podcasts and audiobooks are more popular than ever, and people love to educate themselves by listening to audio while they’re jogging, walking, or riding the subway.
There’s huge potential here for the people who can’t always view your video online, but would be willing to listen to it.
https://online-audio-converter.com/ will do it for free.
Once you have the audio as a separate file, then you can look at platforms to host your content.
Best options to post your audio content:
My suggestion is to pick one platform that appeals to you, and hone in on consistent content on the platform.
You can use your video to dominate social media with photos!
Take screenshots of your video, and post the images to your social media that favour video.
Add simple captions or quotes to create dynamic images which keep you top of mind.
Or you can add the title of the video to your photo and post it on social media as an ad to watch your video.
Here’s an example:
These days, people love to see photos of people. It’s one of the most engaging types of content, because it’s real.
So if you’ve already gone to the trouble of putting yourself in front of a camera, you can take full advantage of the photos that can come from your video recording.
Best options to post your photos and screenshots:
The third way to dominate social media is to transcribe your audio into text, and turn the video into a written article.
Transcribing your video doesn’t have to be hard. Youtube does it automatically.
You can also use Fiverr.com – or just do it yourself.
Once you transcribe your video, you now have a blog!
You can post it to your website as a WordPress blog.
You can send it out as an email newsletter.
Linkedin articles are a great option. They rank well, and position you as a thought leader in your industry.
Facebook also favours and ranks long text posts, so that’s also a great option to consider.
Heck you can even do them all!
Combine this with the screenshot image example I mentioned above to create a great photo to accompany your blogpost.
Best options to post your text content:
Facebook Post (Long Form)
Post your blog or Linkedin article link to Twitter
Short-Form Video Content
Our attention spans are short these days.
In fact, I’m surprised you’re still reading this!
And as a result, people love short videos.
The final way you can dominate social media is to splice your full video into little snippets of 15, 30, or 60 second increments and post them on social media.
These videos are perfect for Instagram, since the content style of that platform is short and sweet.
Use them as a trailer for your full video, or position it as a quick tip.
This kind of content is awesome because it’s such low commitment for your viewer, but wets their appetite for more.
All it requires is a bit of simple editing, which you can do on your own, or hire an editor for a reasonable cost.
Best options to post your short-form video content:
Video content is just so stacked, and gives you loads of extra content, exposure, and impact!
So don’t stop using it, (and re-using it) after you’ve uploaded your main video.
Use some of these techniques provided above to dominate social media with posts, and you will have a huge competitive advantage!
The most important ‘next step’ is to get your executive team on board with video.
Anthony is the Director at UpMedia Inc and an expert at Video Marketing, with a rapidly growing business. He’s spent 12 years in media production, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Flight Center, Great West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!
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