Why You Should Consider An Explainer Video

Cartoon images of business people working. Text that reads: Explainer Video

Is an explainer video something you’ve considered in order to stand out? 

The explainer video is becoming one of the hottest marketing tools on the internet right now.

They  make a perfect promotional tool that you can add to your marketing strategy.

But what are they exactly? What makes them so effective? And should you consider one?

In this blog, we’ll take a look at the three biggest benefits of explainer videos, if they’re right for you, and show you some great examples of inspiration!

 

Explainer Videos Are Bite-sized

Funnily enough, one of the best things about great explainer videos is that they are SHORT.

They sum up everything your company does well, in record time.

This is truly an art, and is achieved by having great scriptwriting – which means your writing is simple, yet effective!

You never want to complicate your audience, so explainer videos pride themselves on keeping things short.

Why is short so valuable?

At the top of your sales funnel, people won’t be willing to spend a lot of time on your content, mostly because they don’t know you enough to care.

So having a short video that peaks interest is your most valuable asset.

 

They Grab Attention

Explainer videos are designed to capture attention right away!

That’s what makes them so powerful.

Want to know the 3 main ways your Explainer videos grab attention?

1. Humor

By making your audience laugh, you create a memorable moment, and thus a memorable product. Try to start your explainer video with something funny, and you will keep attention to the very end.

2. Animation

Visual effects or motion graphics definitely grab attention. People love cool images that move, so if your explainer video has some fun animation, chances are people will love it!

3 Emotion

Creating emotion is the key to success in your videos.

If your product or service is of a serious nature, then starting on a more emotional tone will keep people watching. 

Typically, statistics that are impressive, are a great way to hook your audience.

Your explainer video will snatch attention if you can create a feeling like this: wow my life can be so much easier with this product!

 

They Clearly Explain Use cases

It goes without saying that the purpose of an explainer video is to explain.

What you want to include is a great (but brief) explanation of how your product works, or even better, how it helps people!

Get really clear on how you help make people’s lives better with your product, and break that down into 3-5 super-simple steps.

This allows A-types and analytical decision-makers to comprehend your value quickly.

This is what makes explainer videos so powerful. They brilliantly blend the emotional impact with a breakdown of your process.

Have you ever seen a commercial that looks really beautiful, but doesn’t clearly explain anything?

Yah, that’s not an explainer video.

Save the artsy-fartsy videos for PRADA and GUCCI commercials. Their aim is to turn the average person off of buying their stuff.

Get to the point, and explain the benefits.

 

The Best Kinds of Explainer Videos!

Now that I’ve fully stressed the importance of using explainer videos, let’s look at some great examples to inspire you.

Amazon Go

This video for Amazon Go is a great example of an explainer video for a technology app. It totally gives that feeling of “Wow, life can be so much simpler”.

They’ve got great production value, and a simple breakdown of how it works. Check it out:

 

Strada Networks

As we mentioned, the animation is a great way to snatch that attention and promote your brand. This one we made in-house and had lots of fun creating character types to create a Hero VS Villain scenario.

 

Notarize

We talked about Humour as a great example. This one uses humor quite well to depict a service. They really got into it, so kudos to Notarize for willing to be different!

 

ProbateBC

Another option we talked about is creating a serious or emotional tone. This video is a great example of that because it’s a very serious topic, and the video reflects that. Humour just wouldn’t be a good match for this one, but animation and motion graphics definitely is!

Hopefully watching some of these videos gives you some inspiration. If you’re still looking for more ideas, or you’re not quite sure what kind of video is best for you, reach out and ask us for help!

Anthony Madani

 

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