Have you considered using an Explainer Video to stand out?
If not, it’s time you should!
Explainer videos are becoming one of the hottest marketing tools on the internet right now.
But what are they exactly? What makes them so effective? And should you consider one?
In this blog we’ll take a look at the three biggest benefits of explainer videos, if they’re right for you, and show you some great examples for inspiration!
Explainer Videos Are Bite-sized
Funnily enough, one of the best things about great explainer videos is that they are SHORT.
They sum up everything your company does well, in record time.
This is truly an art, and is achieved by having great scriptwriting – which means your writing is simple, yet effective!
You never want to complicate you audience, so explainer videos pride themselves on keeping things short.
Why is short so valuable?
At the top of your sales funnel, people won’t be willing to spend a lot of time on your content, mostly because they don’t know you enough to care.
So having a short video that peaks interest, is your most valuable asset.
They are Attention-Snatching!
Explainer videos are designed to capture attention right away!
That’s what makes them so powerful.
Want to know the 3 main ways your Explainer videos grab attention?
By making your audience laugh, you create a memorable moment, and thus a memorable product. Try to start your explainer video with something funny, and you will keep attention to the very end.
Visual effects or motion graphics definitely grab attention. People love cool images that move, so if your explainer video has some fun animation, chances are people will love it!
If your product or service is of a serious nature, then starting on a more emotional tone will keep people watching. How can you pull on the heartstrings of your ideal client?
Typically, statistics that are impressive, is a great way to hook your audience.
It doesn’t have to be a sad or serious emotion either. It can also provide emotional relief.
You explainer video will snatch attention if you can create a feeling like this: “wow my life can be so much easier with this product!”
They Clearly Explain Use cases
It goes without saying that the purpose of an explainer video is to “explain”.
What you want to include is a great (but brief) explanation of how your product works, or even better, how it helps people!
Get really clear on how you help make people’s life better with your product, and break that down into 3-5 super simple steps.
This allows A-types and analytical decision makers to comprehend your value quickly.
This is what makes explainer videos so powerful. They brilliantly blend emotional impact with a breakdown of your process.
Have you ever seen a commercial that “looks” really beautiful, but doesn’t clearly explain anything?
Yah, that’s not an explainer video.
Save the artsy-fartsy videos for PRADA and GUCCI commercials. Their aim is to turn the average person off of buying their stuff.
Get to the point, and explain the benefits.
The Best Kinds of Explainer Videos!
Now that I’ve fully stressed the importance of using explainer videos, let’s look at some great examples to inspire you.
Amazon Go is a great example of an explainer video for a technology app. It totally gives that “Wow, life can be so much simpler” vibe! They’ve got great production value, and a simple breakdown of how it works. Check it out:
As we mentioned, animation is a great way to snatch that attention and promote your brand. This one we made in-house, and had lots of fun creating character types to create a Hero VS Villain scenario.
We talked about Humour as a great example. This one uses humour quite well to depict a service. They really got into it, so kudos to Notarize for willing to be different!
Another option we talked about is creating a serious or emotional tone. This video is a great example of that, because it’s a very serious topic, and the video reflects that. Humour just wouldn’t be a good match for this one, but animation and motion graphics definitely is!
The most important ‘next step’ is to find the right video team for you.
Anthony is the Creative Director at UpMedia Inc and a rapidly growing expert in Video Marketing. He’s spent 12 years in creative production, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Flight Centre, Great West Life, and BC Lottery Corp. His mission is to help your videos gain more leverage and impact online!
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