How Good Video Marketing Saves Brain Power

Let's take a look at how your video marketing can save brain power of your ideal client. Trust me, they'll thank you!

Did you know the brain burns calories to process thoughts?

The more complicated something is to understand, the more energy is required to process it.

Here’s the interesting part:

There is a “boring” switch in your customer’s brain that will turn on and tune you out should you ever confuse them.

This happens if they start burning too many brain calories.

It’s too much work for your customer’s brain to focus on messaging that isn’t engaging.

They burn out attention spans way too early.

Guess what?

There is an easy way to combat this, simplify your marketing, and save your client’s brain power.

Here are 2 simple steps.

A Compelling Story

Story is a sense-making weapon when used correctly, and has the power to hold attention far longer than facts and figures.

It’s easy for your brain to digest, and actually enjoyable for the brain to process.

How awesome is that?

And if your business story is compelling, it can steal attention from something else your client may be focused on.

Don’t you want your story to grab your customer’s attention?

Use Video Marketing

Video (as a medium) also has the power to hold attention much longer than text.

95% of people on your website would rather watch a video instead of read ALL that text about what you do different.

Having a good video is like having a magnet! It just sucks people right in.

It gets better.

It also conveys information way better than text.

In fact, a minute video can convey up to 1.8 million words!

Nobody is going to read that much.

Now, imagine combining a good story, with a good video. BAM!

Now you have a marketing piece that saves brain power, holds attention, simplifies your message, and still conveys lots of info.

Wow! What a combo.

Here’s something to consider.

How does this relate to your marketing? Are you burning out your client’s brain power?

Are you using video and storytelling to magnetize?

If not, it’s time to start.

At Upmedia we specialize in 2 things: Great storytelling, and great looking video.

We have our own special process for identifying key ingredients in a great story and applying them to your business, and your customers.


Just getting started with video? Check out the S.A.V.E.

A woman raising her hands in the air, very excited, because she's saving tons of money on her promotional video.

By Anthony Madani

Anthony is the Director at UpMedia Video, and an expert at Video Marketing, with a rapidly growing business. He’s spent over 18 years in media production, from award winning television shows (on Netflix and HBO), to producing ads for large corporations such as Toyota, Flight Center, and Canada Life.

One person drawing on a whiteboard, educating another person.

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