Did you know the brain burns calories to process thoughts?
The more complicated something is to understand, the more energy is required to process it.
Here’s the interesting part:
There is a “boring” switch in your customer’s brain that will turn on and tune you out should you ever confuse them.
This happens if they start burning too many brain calories.
It’s too much work for your customer’s brain to focus on messaging that isn’t engaging.
They burn out attention spans way too early.
There is an easy way to combat this, simplify your marketing, and save your client’s brain power.
Here are 2 simple steps.
1. TELL A COMPELLING STORY
Story is a sense-making weapon when used correctly, and has the power to hold attention far longer than facts and figures.
It’s easy for your brain to digest, and actually enjoyable for the brain to process.
How awesome is that?
And if your business story is compelling, it can steal attention from something else your client may be focused on.
Don’t you want your story to grab your customer’s attention?
2. USE VIDEO TO TELL YOUR STORY
Video (as a medium) also has the power to hold attention much longer than text.
95% of people on your website would rather watch a video instead of read ALL that text about what you do different.
Having a good video is like having a magnet! It just sucks people right in.
It gets better.
It also conveys information way better than text.
In fact, a minute video can convey up to 1.8 million words!
Nobody is going to read that much.
Now, imagine combining a good story, with a good video. BAM!
Now you have a marketing piece that saves brain power, holds attention, simplifies your message, and still conveys lots of info.
Wow! What a combo.
Here’s something to consider.
How does this relate to your marketing? Are you burning out your client’s brain power?
Are you using video and storytelling to magnetize?
If not, it’s time to start.
At Upmedia we specialize in 2 things: Good storytelling, and great looking video.
We have our own special process for identifying key ingredients in a great story and applying them to your business, and your customers.
Ready to starting making videos that work?
Go to our website and give us a call so we can discuss your vision.
Anthony is the Creative Director at UpMedia Inc and a growing expert in Business Storytelling. He’s spent 12 years making compelling content in mediums such as 2D and 3D animation, and video, and on award winning television shows and movies. He is committed to creating impact in the business world with video storytelling.