How do you rise above the noise and stand out from the competition?
How do you stay relevant and make a connection with your current and potential customers?
Video content has become an increasingly popular form of marketing, and for good reason. YouTube is the second largest search engine, after Google. People are using video as a way to find out information, digest news, and discover new people, products and companies.
Creating a successful business video isn’t just about beautiful imagery. Find out how to amplify your brand’s message with UpMedia’s video marketing tips below.
Check out these 4 powerful ways to build your brand with video.
Let’s get specific.
1. Tell a story
The most engaging content creators are amazing storytellers. Video is no exception to the storytelling rule in content marketing. A brand video needs to tell a story. Make sure your videographer is focused on getting cohesive shots that will form a single story. The final product should be interesting enough to capture a viewer’s attention throughout the entire video, regardless of length.
Regardless of the intent of the business, the story should come first. Don’t be afraid to get creative when appealing to emotion. Check out this amazing commercial, and notice how it sucks you right in!
2. Add Value
It is the information age. People want to learn more things, more quickly. This is especially true in the world of videos, which is why how-to video searches are up 70% year over year. Including useful, and maybe otherwise unknown, information about your product or company can be very intriguing.
Give viewers enough value that you can be sure they’ll click play on the next one you send out. This is a perfect example of a How-To video, that totally keeps your attention, and keeps you wanting to watch more (probably better to watch this at the end of this blog, cuz you may not come back).
3. Build Trust
Video can help establish trust by putting faces to names. Employee interviews, customer testimonials, and inside looks into the workplace all give viewers a greater sense of what your brand stands for and what your company is all about.
It also humanizes your company, after all, companies don’t hire you or buy your services—people do!
Showing faces and real human emotions can help build trust online, which is something that is otherwise hard to do on the internet. The video doesn’t even necessarily need to have a spoken narrative, like the Hootsuite recruitment video below.
4. Inspire Action
A good video also inspires action!!! YES!! Whether you want your customers to visit your website, visit your company in person, or sign up for something online, your video should spark viewers into action. Video CTAs (calls-to-action) can be as subtle as your website being displayed in the final frame, to as obvious as asking for the viewer to come stop by your business (as seen in our video below).
Video doesn’t have to be traditional either. There are other, new mediums like Vine and Instagram videos that are great ways to use video in real-time. You can also post short clips of the professional videos you already have. Promoting them this way can really maximize their reach.
If you’re looking to add a video to your marketing mix, or what to find out more about how video can help your company branding, send us an email! Let’s chat about the possibilities. With over 10 years of experience, UpMedia is the go-to for video production in Vancouver.
Now what about you? Have you seen examples of this? Leave a comment.