Are you leveraging video on Linkedin?
It’s time to start because it’s become a rapidly increasing trend.
Since Linkedin has jumped on the video bandwagon, people from all professions have been using video in fun and creative ways, and as a result have gained lots of attention.
Here’s a couple of examples:
Video To Promote Your Services
A man named Rutger Hofman, a towing and mooring master and freelancer, decided to shoot a timelapse of the sun coming up on the ocean.
So far, this simple idea got him 81 comments and over 700 likes!
Video To Promote Your Resume
Linkedin is mostly known for recruitment and resumes. A young woman named Niah is using video to do just that, and has created a “video resume”.
That’s thinking outside the box!
Video To Promote Your Talent
A woman named Shaung Chen, has created a virtual reality set to show people at Burning Man how to find their camp.
She did this to show off her talent in creating virtual reality, and promote her services.
Want more great ideas for your profile?
Use Video To Tell Your Brand Story
Telling your story with video a great way to attract attention on Linkedin.
People LOVE a good story, and will find you more relatable and interesting if you use a story arc format.
Use Video to show Company Culture
Behind the scenes of how you actually do things get lots of love online. It’s another great way to show your human side, as well as the heart and soul of your company.
People that find you relatable, find you trustworthy, so show them your true colours!
Use Video Testimonials
Showing the transformation of your customers will appeal to potential clients.
Video testimonials let’s other people position you as the authority.
They can also be used to handle objections.
People will continue to use video on linkedin in exciting and creative ways this year.
So don’t get left behind.
Get your video on linkedin, and ride the wave to new business growth!
Anthony is the Creative Director at UpMedia Inc and a growing expert in Business Storytelling. He’s spent 12 years making compelling content in mediums such as 2D and 3D animation, and video, and on award winning television shows and movies. He is committed to creating impact in the business world with video storytelling.