The One Thing Netflix Knows About Successful Video Production

What does Netflix know about successful video production?

For starters, did you know they started out small, delivering dvd rentals by snail-mail for several years before scaling up to a monolithic level, revolutionizing an entire industry.

Their growth has put many people out of business, and put many more in business.

And though that might not be a priority for your business, the one thing they’ve done extraordinarily well is something you could and should model:

They care deeply about what their client’s want.

To such a high degree, that they’ve studied their clients like they were mad scientists trying to find a cure for cancer!

From 1997-2013 before they created Netflix originals, they conducted massive amounts of analytics on the Netflix movies people were watching.

Things like:

  • What movies were most popular?
  • How long did people watch them?
  • When did viewers drop off?
  • What got more repeat views?

They analyzed the data. Discovered the most popular content, and used it to create their Netflix originals.

You see, their originals have been tailor fit to appeal to their ideal audience in every way possible!

That, is why they are so darn addicting.

Say what you want, but that is a phenomenal approach. 

How does this apply to you, and your video marketing strategy?


Introducing Netflix’s 3 Step Success Strategy


1. Spend more time studying your ideal clients.

For starters, how well do you know your ideal client? Can you know them better? (I’m always striving to know mine better.)

  • What do they like?
  • Dislike?
  • What do they struggle with?
  • What do they crave as a solution?

What is one new thing you can learn about your ideal client, that will help you relate to them better and become their top pick?


2. Implement surveys and feedback forms.

This will greatly improve your deliverable. Google Forms can do this for you for free. All feedback is data. If you’re missing data, you’re missing sales.


3. Recognize trends and patterns in your research.

This will help you simplify your next steps. What is the most common client need you find?

Just like Netflix, if you can streamline your offering to match their needs, you will have an addictive product, that really stands out.



If you want to have explosive Netflix type growth for your business, become a mad scientist for your ideal client’s needs. 

Ask questions. Collect data. Implement.

Remember, it all stems from caring – the secret and sacred ingredient to a successful video marketing strategy. 

By Anthony Madani

Anthony is the Director at UpMedia Video, and an expert at Video Marketing, with a rapidly growing business. He’s spent over 18 years in media production, from award winning television shows (on Netflix and HBO), to producing ads for large corporations such as Toyota, Flight Center, and Canada Life.

One person drawing on a whiteboard, educating another person.

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