Did you know that by the end of 2019, video traffic is likely to account for up to 80 percent of all internet traffic?
Clearly, internet users LOVE VIDEO. If you’re not using video to advertise and get the word out about your business, you’re missing out on a lot of potential customers.
In order to experience the true benefits of video marketing, though, you need to know how to run an effective campaign.
If you’ve never been in charge of a video marketing campaign before, keep reading.
Everything you need to know is explained below.
Benefits of Video Marketing
There are lots of reasons why video marketing is so popular these days.
When you make video content a primary part of your content marketing strategy, you can enjoy many great benefits, including the following:
- For most people, videos are more eye-catching and engaging than text
- Videos allow for clear, easy-to-follow product demonstrations
- It’s easier to measure results from videos than text-based content
- Videos can improve open and click-through rates
- Videos can improve SEO
- Videos help you build trust and establish emotional connections
- Videos can be more appealing to mobile users
- Videos often encourage social sharing more than text-based content
Remember, too, that videos can yield a greater return on your investment than text-based content.
This isn’t to say that you should never write another blog post again. You should work on ramping up your video content, though.
Tips for Running a Great Video Marketing Campaign
There are plenty of reasons to make video marketing a priority in 2019 and beyond. How do you go about running a video marketing campaign, though?
There are a lot of moving parts involved in even the simplest of videos, and it’s easy to feel overwhelmed.
If you keep these tips in mind, though, the process will be much easier:
Tell a Story
If you really want to connect with your audience, you need to make sure your video tells a story.
People aren’t going to want to watch a video that obviously only has one objective — to sell. While the sale obviously matters, you also need to provide your audience with some kind of value.
Ask yourself how you can make people’s lives better with your video.
Should the story provide them with information about the company? Should it entertain them and make them smile?
There are tons of different directions you can go, but you need to have a story attached to your video.
Use Quality Equipment
Don’t skimp on equipment when you’re putting together a marketing video for your business. Nobody wants to watch a video that is poorly list, looks grainy, or doesn’t have great sound quality.
Does film gear and equipment make you cringe? No problem.
You can also hire a professional video team who will have access to top-of-the-line equipment that will be sure to make your video stand out. But just having good camera equipmend won’t guarantee a great final product. It’s only half the battle. You also need a great script.
Invest in the Script
Investing in equipment is important, but without a great script, it doesn’t matter how good your video looks.
The script is what takes your video from medicore, to addicting!
In order to make a great script you need a great story, well defined characters (heroes and villain), and a great brand voice.
If you’re not a great writer yourself, you may want to work with a video production service to help you put together a script that accomplishes the goals of the video, and tells a great story to the audience.
Know Your Audience
When you start working on the script and brainstorming ideas for your video, you need to think about the ideal client whom you want to watch it.
Who is YOUR target audience? What kind of problems are they having? How can you solve them?
The more you consider your audience’s pain points, the better and more effective your video will be.
Keep It Short and Simple
When it comes to video marketing, short videos are the best videos.
A video might be more engaging than text-based content, but people still have short attention spans. Limit your video to just a few minutes in length.
Keep it simple and brief so that people are more likely to watch it all the way through.
Optimize Your Videos
Remember to optimize your videos so that people can find them easier online. There are lots of steps you can take to optimize your videos, including the following:
- Include target keywords in the title
- Add tags when sharing it online
- Insert a transcript
- Use an eye-catching thumbnail
- Write a keyword-optimized description
Make the video the focus of your webpage, too. This will ensure that people notice and play it.
Humans have valued humor since the dawn of time.
Not every video has to have a comedic tone, but a great way to catch people’s attention and get them interested in what your business has to offer is to make them laugh.
Using humor will help people feel more connected to your business and more interested in buying what you’re selling.
Include a Call to Action
It’s important to tell a story with your video and not be too focused on the sale.
At the same time, though, you also don’t want to swing too far in the other direction and forget about the sale entirely.
Make sure you include a call-to-action at the end of the video so people know what you want them to do next.
Are they supposed to visit your website? Follow you on social media? Take advantage of a sale?
Think about the goal of the video and feature a call-to-action that helps you accomplish that goal.
Get Help with Your Video Marketing Campaign Today
Running a video marketing campaign can certainly be intimidating. If you keep these tips in mind, though, you’ll have a much easier time putting together an effective, high-quality marketing video.
Do you need additional help with your marketing videos? Do you want them to have a professional touch?
If so, we can help you today.
We offer a wide range of video services and assist with every part of the video making process, so that you video has massive impact, and gets you a hefty ROI!
Contact us today to tell us a bit about your next project idea and to get a free quote.
The most important ‘next step’ is to find the right video team for you.
Anthony is the Creative Director at UpMedia Inc and a rapidly growing expert in Brand Storytelling. He’s spent 12 years in creative production, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Flight Centre, Great West Life, and BC Lottery Corp. His mission is to help your videos gain more leverage and impact online!
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