How Storytelling Videos Boost Your SEO

You may have heard that video production can boost your SEO ranking on Google. But did you know that storytelling videos work the best?

Want to turn heads of Google’s “rank-bots” and swiftly ascend to the top?

Video is your first step. However, if your video isn’t engaging enough, it creates higher bounce rates, and Google doesn’t like that!

Let’s take a look at 2 simple concepts that help you overcome this challenge, and story-tell your way to increased SEO, and increased sales online.


1. Domain Authority

Engaging videos keep people on your site longer.

Google actually tracks this. 

If people remain on your site, Google considers your page as high value content. This gives you what’s called “Domain Authority”.

People with high Domain authority will revel in a healthy SEO ranking and get more hits to their site when prospects search Google.

It’s been proven that people with cool, fun, and engaging video content, keep people on their page much longer.

This does 2 things for you.

  1. Impresses your clients.
  2. Impresses the Google bots, so they bring you more clients!

So you need to have rich quality video content on your site.

But what determines a good video quality?


2. Good Storytelling

Video with good brand storytelling compels and excels!

People have proven for about 2000 years now that they LOVE stories.

Businesses with good storytelling strategy, build an emotional story arc that draws you in – and of course ends happily ever after for the hero, and that works well for them.

But, most business owners don’t implement this, and fail by talking all about themselves. Unfortunately, your clients don’t care!

The secret to structuring a good story, is to tell a story about your client:

  1. What was their original challenge?
  2. Then, what did you do for them?
  3. Then, how are they happier and more empowered in their life? (Happily Ever After)

This is a great story format. It’s engaging and interesting to your client.

Remember it like this: Tension Keeps Attention.


In conclusion

A video with good storytelling = A longer visit to your site = Impressed google bots  = Increased Domain Authority = More clients online = MORE SALES!


Just getting started with video? Check out the S.A.V.E.


A woman raising her hands in the air, very excited, because she's saving tons of money on her promotional video.

By Anthony Madani

Anthony is the Director at UpMedia Video, and an expert at Video Marketing, with a rapidly growing business. He’s spent over 18 years in media production, from award winning television shows (on Netflix and HBO), to producing ads for large corporations such as Toyota, Flight Center, and Canada Life.

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