Want to turn heads of Google’s “rank-bots” and swiftly ascend to the top?
Video is your first step.
However, if your video isn’t engaging enough, it creates higher bounce rates, and Google doesn’t like that!
Let’s take a look at 2 simple concepts that help you overcome this challenge, and storytell your way to increased SEO, and increased sales online.
1. Domain Authority
Engaging videos keep people on your site longer.
Google actually tracks this.
If people remain on your site, Google considers your page as high value content. This gives you what’s called “Domain Authority”.
People with high Domain authority will revel in a healthy SEO ranking and get more hits to their site when prospects search Google.
It’s been proven that people with cool, fun, and engaging video content, keep people on their page much longer.
This does 2 things for you.
- Impresses your clients.
- Impresses the Google bots, so they bring you more clients!
So you need to have rich quality video content on your site.
But what determines a good video quality?
2. Good Storytelling
Video with good brand storytelling compels and excels!
People have proven for about 2000 years now that they LOVE stories.
Businesses with good storytelling strategy, build an emotional story arc that draws you in – and of course ends happily ever after for the hero, and that works well for them.
But, most business owners don’t implement this, and fail by talking all about themselves. Unfortunately, your clients don’t care!
The secret to structuring a good story, is to tell a story about your client:
- What was their original challenge?
- Then, what did you do for them?
- Then, how are they happier and more empowered in their life? (Happily Ever After)
This is a great story format. It’s engaging and interesting to your client.
Remember it like this:
Tension Keeps Attention.
A video with good storytelling = A longer visit to your site = Impressed google bots = Increased Domain Authority = More clients online = MORE SALES!
Anthony is the Creative Director at UpMedia Inc and a growing expert in Business Storytelling. He’s spent 12 years making compelling content in mediums such as 2D and 3D animation, and video, and on award winning television shows and movies. His 5 year mission is to build the most impactful storytelling agency in Canada.