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800 600 UpMedia Video Marketing

How to Make World Class Videos

Imagine the impact you can make, when you have a world class video on your website.

You now have twice the attention and twice the demand.

What’s stopping you?  You probably think it requires an insane amount of money don’t you?

Well guess what?  It doesn’t.  And it’s much easier than you think!

With this awesome blog, I am going to show you three simple ways to generate a World Class Video.

In fact, you may not beleive it was this easy all this time. But it is.

Follow these 3 steps and your video marketing quality will shoot through the roof.

Step 1: Copy the Best

When is the last time you looked at what the best video producers are doing, with intent to learn?

Do you even know who the best is?  If you don’t and you are making videos, shame on you!

Truth is the best is relative, but agreeably there will be an impact when you see their work.

So step 1 of step 1 is to find out:  Who is the best? What are they doing?

A really good place to look, is Staff Picks on Vimeo.

There is no shortage of amazing world class work here.

Step 2 of step 1, is watch and learn!  See what they do, and copy the concept.

You will feel amazed at how much you can turn around and implement their qualities.

Michael Caine once said,  “If you see an actor doing a piece of business you admire – steal it.  Steal it! Because…they did. “

Step 2:  Work with the best

If you can’t beat them, join them.

Meaning, if you know someone that can run circles around you artistically, hire them!

Having a Rock Star on your team makes you a Rock Star- in the eyes of your clients.

You should be hiring UP.

I can animate in 3D.  But I have a someone on my team that is 10 times as good.  So I  no longer use me 🙁

“But they are more expensive” – you cry out fearfully clutching your teddy bear.

Guess what then? Charge more!

And if you can’t, then negotiate a lower rate with your Rock Star, and break even on this one so you can get a solid piece for your portfolio.

Having a rockstar on your team means you can approach bigger clients. More power.

Trust me, hiring someone better then you  is totally worth the investment,

and it compounds your capabilities.

Step 3:  Give your best

I am gonna keep this short and sweet.

Give your best.


To give your best is to receive the best.

If you want to get to a world class level, you need earn it with hard work.

The good news is,  people will notice.  And you will freaking LOVE IT!!

So give your best. Done deal.


Are these steps easy or what?

You CANNOT produce crappy material if you follow them. So this is your call to action.

What will you commit to now to start to mimic a world class artist?

Post it in the comments below and let’s create a flurry of video goodness.

Keep it UP.


Anthony Madani

Anthony is a growing expert in Business Storytelling and Creative Director at UpMedia Inc. He’s spent 12 years making compelling content in mediums such as 2D and 3D animation, graphic design and video, and on award winning television shows and movies. He is committed to building humanity in the business world with storytelling.

800 600 UpMedia Video Marketing

3 Ways Video is changing Online Advertising

If a picture paints 1000 words, then one minute of video is worth 1.8 million, says Forrester Research.

Videos have become the most powerful tool of advertisement.

With the smartphone industry almost doubling their sales across the world, this has demanded a major shift in video ads.

Gen Y now has the highest purchasing power. They are more likely to be engaged with their smartphones or their computers rather than a television set. More than 72% of advertising executives believe that Online Video Advertisements are more effective than TV commercials.

By 2017, Videos will account for 69% of all consumer internet traffic, according to Cisco. Does that peak your interest?  If your business is going to exist in the future, Online Video must to be a part of your Internet Marketing Strategy.

Here are three reasons why:

1. Increases Sales
Axonn Research found 7 in 10 people view brands in a more positive light after watching interesting video about them. Branding was never this simple!   About three quarters of online shoppers are influenced by video, according to a new study by Animoto. Plus, they naturally spend more time on the brand’s website and become more engulfed in the spider web of your brand. Mwa hahahaha!

2. Connects with People on a Deeper Level

Ads are now pulling off brilliant storylines that inspire emotion. Brand’s like Dollar Shave Club and HelloFlo have taken this approach and had outrageous success.  With humorous videos, the users stay more engaged, and are more likely to share on facebook, tweet or pinterest.  People get to see you as a person, and not a bu$ine$$.

3. Great Option For Smaller Businesses.  
In 2007 Lauren wanted to subsidize her day job, so she started selling make-up on eBay.

“It took a few months of saving up to get enough money together to buy my first selection of stock. I can remember how hard it was to part with my savings”. – Lauren Luke

To increase sales, Lauren created “how to” videos and posted them online. Those videos not only ranked her higher than Estee Lauder on YouTube, they sparked the launch of her own make-up company.

By Lauren Luke, is now a huge name in the industry!

It’s time to “make-up”  your own brand identity with video. So hit record, have fun, and start selling!