They have worked for decades. That’s why everyone has them on their website.
However, not as much anymore.
The problem is, a bunch of text from Joe Blow just isn’t appealing anymore.
As potential clients, we’ve “been there done that”, and you need something far more compelling if you want to use a testimonial successfully.
In this video, I am going to show you 2 steps to do that, and completely revitalize the power of testimonials!
Move Your Testimonials To Video.
A video testimonial is way more engaging because it’s REAL.
There is magic that happens when people see someone else saying great things about you.
People feel the emotion of the person, and start to believe what they say.
Video is just so much more engaging them reading text, so having video testimonials will go a long way.
However, there is still one thing that can backfire with a video testimonial.
It can be VERY boring, and will actually dis-engage your viewer.
Imagine having a testimonial where the person doesn’t relate to your potential customers, and instead just rants forever.
People will TUNE OUT quickly, and never get the full experience of your impact.
But if they could? What if the testimonial could deepen the new customer’s experience of the joy of working with you?
Introducing the: Ten Minute Testimonial
In order to make your video testimonial kick ass, you need to incorporate a proper Story Arc.
It’s completely opposite from what most people try to do (if they don’t know marketing), and why it works is because it frames the video in a narrative format that is easy to follow.
The format looks like this:
- The one problem I was suffering
- The solution (your company)
- The resolution (how I’m happily ever after)
Hollywood movies use this exact same format.
It bears repeating, that this approach keeps the attention of your viewer.
Best of all, this whole process only takes 10 minutes!
Want to see it in action? Watch Below:
If you want to increase your sales with video this year, Video Testimonials are a MUST.
Contact UpMedia today if you need a rockin Video Team to help you put some together.
Anthony is the Creative Director at UpMedia Inc and a rapidly growing expert in Brand Storytelling. He’s spent 12 years in creative, from award winning television shows and movies, to marketing content for large corporations such as Toyota, Bellin and BC Lottery Corp. He is committed to helping your videos gain more leverage and impact online!
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