How To Use Testimonials To Increase Your Sales

Let's look at the most impactful way to use testimonials to increase your sales.

They’ve worked for decades. That’s why everyone has them on their website.

However, testimonials just don’t work as well as they used to. 

The problem is, a bunch of text from a random person just isn’t appealing anymore.

Potential clients need something far more compelling if you want to use a testimonial successfully.

In this video, I am going to show you 2 steps to do that, and completely revitalize the power of testimonials!


Move Your Testimonials To Video

A testimonial video is way more engaging because it’s REAL.
There is magic that happens when people see someone else saying great things about you.

People feel the emotion of the person, and start to believe what they say.

Video is just so much more engaging them reading text, so having video testimonials will go a long way.

However, there is still one thing that can backfire with a video testimonial.

It can be VERY boring, and will actually dis-engage your viewer.

Imagine having a testimonial where the person doesn’t relate to your potential customers, and instead just rants forever.

People will TUNE OUT quickly, and never get the full experience of your impact.

But if they could? What if the testimonial could deepen the new customer’s experience of the joy of working with you?


The Ten Minute Testimonial

In order to make your video testimonial kick ass, you need to incorporate a proper Story Arc.

It’s completely opposite from what most people try to do (if they don’t know marketing), and why it works is because it frames the video in a narrative format that is easy to follow.

The format looks like this:

  1. The one problem I was suffering
  2. The solution (your company)
  3. The resolution (how I’m happily ever after)

Hollywood movies use this exact same format.

It bears repeating, that this approach keeps the attention of your viewer.

Best of all, this whole process only takes 10 minutes!

Want to see it in action? Watch Below:



If you want to increase your sales with video this year, Video Testimonials are a MUST.

Contact UpMedia today if you need a rockin Video Team to help you put some together.


Just getting started with video? Check out the S.A.V.E.



A woman raising her hands in the air, very excited, because she's saving tons of money on her promotional video.

By Anthony Madani

Anthony is the Director at UpMedia Video, and an expert at Video Marketing, with a rapidly growing business. He’s spent over 18 years in media production, from award winning television shows (on Netflix and HBO), to producing ads for large corporations such as Toyota, Flight Center, and Canada Life.

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