5 Key Benefits To Hiring a Vancouver Video Production Company

A Vancouver Video Production Company filming a group of people.

Hiring a Vancouver Video Production Company is the single best thing you can do for your 2022 marketing!

More and more buying decisions are being made from a single video. According to Think with Google, 68% of YouTube users watched YouTube videos to help them make a purchase decision.

It’s time you got in on the action! But in order to do so, you’ll need to consider if you should make your own video – in essence become your own video production company, or hire a video team.

In this blog, we’ll list the 5 key benefits you get from hiring a Vancouver video production company.


1. Get High Production Quality

Your phone may be great for capturing general family and friend occasions, but not for professional video marketing purposes. Recording on your mobile phone gives a DIY quality to the production.

If this is the type of video you want and it works for your company then that is fine, but corporate organizations need something more professional.

Working with a Vancouver corporate video production company means you will be working with a team that has professional cameras and equipment. This will get you better shots with proper framing.

Moreover, producing professional corporate videos requires using suitable lenses and additional camera equipment.

This equipment could cost thousands of dollars.

Let a Vancouver corporate production company invest in those expenses so your business expenses remain lean.

2. Attract Attention With “Cinematic Video”

You’ve heard a lot about the word “Cinema” – but what does it really do for your business, and why is it important?

Another meaning of the word “Cinema” is that the picture quality is good enough to be in a movie.

If your marketing video quality is good enough for that, it’s definitely good enough for your prospects to want to watch to the end.

Simply put, a cinematic video attracts attention. And attention is scarce.

By hiring a Vancouver Video Production Company, you can get access to cinematic quality content.

Of course, it may not look like the 100 million dollar movies in theatre, but it will meet cinematic standards when it comes to lighting, framing, colour, and storytelling shots – that all attract attention.

It’s hard to know where to even start when attempting to do this in-house.

So this becomes the major difference maker in hiring a video production company.

One of the key benefits of hiring a Vancouver corporate production company is that you get access to professional storytelling and narration.

Good storytelling will hook your viewer in, and tug at their heartstrings in a powerful way.

Apple and Nike commercials are exceptional at this, and have a way of evoking emotions, even after a 30 second video.

You can take it a step further, and use your story to build trust in your viewer. You accomplish this by showing your previous success, and telling an honest story.

Testimonial or Case Study videos are a great way to build trust, because they show where your business has already succeeded by overcoming problems for others in the past.

If your video can build trust, your video can lead to a sale.

So ask your Vancouver video production company if they have a strategy for building trust in their video marketing strategy.

3. Educate Your Customers

If you have an innovative product or service, then a Vancouver video production company is critical to your sales and marketing strategy.

Educating them quickly is a necessity in this fast paced world, because you don’t often get given a lot of time from your prospects.

A corporate video production company can make you a video that is compelling and inspiring, but still concise and to the point.

The biggest challenge people run into when trying to educate new potential customers is they make their videos too long. Anything from 5-30 minutes will lose viewership.

At the beginning of a sales relationship, keep things short and sweet, and leave the prospect asking for more!

4. Post-Production Speed And Experience

Even if you do manage to film and record your own video, you still have to deal with post-production.

This is a whole new skill set altogether, that requires expert knowledge and the ability to use a multitude of software programs.

This process also takes a long time, and most people underestimate how much work goes into it.

It could take weeks (sometimes months) of work to edit the footage and add any post-production effects.

Audio has to be matched up with the video, and all of the footage has to be looked through to take out any undesirable elements.

If you get this wrong, you can also risk making the video look cheap.

You can also risk losing your mind with frustration.

No matter how good the quality of the shoot was, dated transitions and editing in the wrong places can make your video look less than professional.

A corporate video production company speeds up the whole process by knowing what needs doing and having the experience to make it happen fast.

5. Free Up Your Time With A Video Production Company

The corporate video production process is long and arduous. The process starts with the genesis of ideas. They then need to go into pre-production – finding locations, sets and props, as well as sourcing actors and the correct equipment.

Once this is done, filming will take at least a day, followed by weeks of post-production.

Hiring experts will allow you to use all this time that is allocated for production and post-production on things that matter for your business.

If you want help developing a professional corporate video to promote your brand, products or services, please contact us and we will be more than happy to learn more about your vision and ideas!

By Anthony Madani

Anthony is the Director at UpMedia Video, and an expert at Video Marketing, with a rapidly growing business. He’s spent over 18 years in media production, from award winning television shows (on Netflix and HBO), to producing ads for large corporations such as Toyota, Flight Center, and Canada Life.

One person drawing on a whiteboard, educating another person.

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