Video In 2018 – Part 1

You are either paying attention, or paying for it.

As new waves of technology flood the market, video will be CRITICAL in keeping attention on your brand.

Competition for people’s attention has never been fiercer.

New trends are moving fast, and if you aren’t up to date you will drown in a sea of noise.


At UpMedia, we’ve been paying attention to the latest and greatest, and have compiled a nice little list for you to ride the wave.

Enjoy, and welcome to the 2018, the year of attention.





2018 Video is all about “attention” and nothing holds people’s attention better than a great story.

For marketers like you, sticking your brand into the mix of a good story is the most powerful video strategy around.

Look for ways that you can incorporate more storytelling into your video, or consult an expert.

How to avoid bragging is always the challenge people have.

Lucky for you we are experts on the subject of story, and can help you craft a great something amazing!

Video Testimonials

Let them sing your praises!

People saying great things about you has always been popular, but only recently have video testimonials become popular. You will see a lot more of this to come.

Several of our own clients have been asking for this, so we know it’s a good sign.

They are most valuable in a later stage of the buyer’s journey and will prove very profitable for you in your video strategy.

Do you have customer evangelists going on record about your greatness? If not, 2018 is the year to do it!

Bite-size Content

Size Matters.

Short and sweet content has proven to be the most popular in our current market.

Mostly, this is because there is so much content out there competing for your time.

Thinkwithgoogle’s studies have discovered that huge brands such as Duracell, Xbox, Campbell’s Soup Company are all using bite-size video ads effectively.

The key to success here is think of short videos as a blank canvas, instead of chopped down material.


Video Sales Funnel

More Video can replace an entire sales team!

Studies have shown that the average buyer requires 4-7 good interactions before they make a purchase. What if you could use video for each step? How much more impact could you make long term?

Some of the top marketers have discovered that by using different types of video at certain stages, sales will increase.

What stage could you add one or two more videos to strengthen your arsenal, and boost your business?

At UpMedia, we are committed to owning this area of video, so feel free to ask us what’s best for you.


Live Video

Go Live, or go home.

We have seen live videos trend in 2017, and it’s STILL under-utilized.

People love this because it’s so authentic. You can’t get more authentic than LIVE.

Facebook Live & Instagram Live are amazing free platforms to magnetize viewers to your brand.

The amount of engagement we received from doing FB live this year has been astounding.

Try it, it’s actually really fun!


Stay tuned for Part 2 where we talk about trending strategies to maximize mileage on your videos.




Anthony Madani

Anthony is the Creative Director at UpMedia Inc and a growing expert in Business Storytelling. He’s spent 12 years making compelling content in mediums such as 2D and 3D animation, and video, and on award winning television shows and movies. His 5 year mission is to build the most impactful storytelling agency in Canada.



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