Video In 2018 – Part 2


LinkedIn Video

About time LinkedIn!

Quite recently they have started pushing video on their platform (they were a little behind Facebook and Instagram).?Since then we have seen a huge rush of video use, and it is blowing text back to the prehistoric period.

If you work in the corporate world, using video on Linkedin in 2018 is going to be SO GOOD for you.

So don’t miss out.

Quick tip: Use video to talk about your client and how you help.


Video Emails

Text emails are dying a slow painful death, and reincarnating as video email!

Many people have seen the use of video in their newsletter and nurture campaign perform very well.

Email managers like Mailchimp integrate videos within their platform super well, but even if you post a youtube video in your email you can really stand out.

Also, the word “Video” in subject line of emails increases open rates!

Video newsletters are highly recommended for your email campaigns in 2018, and will make a larger difference in your sales.

360? Video

This is by far the biggest “attention grabber” in video marketing for 2018.

What makes this so unique in the field of business advertising, is it allows the viewer to control their perspective, which keeps attention.

We have seen it get more likes and engagement then regular video.

Big brands like professional hockey and football teams are jumping all over this, since it compels younger generations, and it’s working it’s way down the line to medium and small brands.

I know what most of you are thinking. “This sounds out of my league”.

It may seem that way, but trust me, it’s about to get a whole lot easier as popularity increases. So don’t worry, just stay in touch with your local video team, and they will do all the heavy lifting.

Just focus on the fact that by hiring an expert to take care of the tricky stuff, you can magnetize attention to your brand and literally dominate your industry with video.


Square Videos

Are you fit to be square?

Since most video is consumed on mobile, square videos have become mainstream, surpassing regular horizontal and widescreen on most social media platforms.

Square videos occupy 78% more space on Facebook, and garner more attention than most.

The main reason is, they just work faster!


Youtube (obviously)

You can’t beat the best.

Youtube is still an amazing way to boost your brand online.

Hours consumed by people on Youtube has only increased, and will continue to skyrocket.

Recently Groupon (who mostly advertised through emails) have moved their advertising to video, specifically Youtube, and has seen a 20% increase.

Hey, if Groupon is doing it…

Seriously though, Youtube will help you grow your business in 2018. No question.


Almost 50% of Internet users are looking for videos related to a product or service before going to the store. –

81% of videos online get all or most of viewer’s attention. – Thinkwithgoogle

59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video (MWP).

Google research shows that 360 Video contributes to a 5X higher click-through rate.




Anthony Madani

Anthony is the Creative Director at UpMedia Inc and a growing expert in Business Storytelling. He’s spent 12 years making compelling content in mediums such as 2D and 3D animation, and video, and on award winning television shows and movies. His 5 year mission is to build the most impactful storytelling agency in Canada.


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