Stock Video

Benefits of Stock

If you really must have video content that involves people, you are still in luck.

Stock video websites have massive libraries with almost anything you can think of.

From a finger-painting to commercial fishing vessels, you can find it all.

The biggest benefit to using stock video is the cost is significantly lower than hiring a film team. For a high-quality video that looks like it could be custom, you will pay $50-100/video clip.

This can lower your production budget by thousands. Especially, if you consider removing large costs like actors and location rentals.

Other costs with a film team include food for the film staff, project coordination, and props. These add up and removing them definitely saves you budget.

Drawbacks of Stock

So, why don’t people just use a Stock video all the time?

There are also limitations.

The most obvious one is there is a good likelihood that your video clips are going to be seen in many other commercials.

These commercials may have a completely different brand like yours? (for better or for worse).

That more important drawback to consider is this.

Typically each individual video is filmed for use as an individual shot, and the context kept pretty generic.

If two people are talking on a bench, you won’t have close-ups of each person at different angles, like they do in the movies.

You’d likely get one only angle of the pair, and at best there would be several variations of them interacting.

When Should You Use It?

All this means for you, is that if you go the route of stock video, you have to plan around the limitations. You’ll need to settle for a wide variety of different scenes, instead of a variety of camera angles in one scene.

Coverage of your actors from a variety of angles to create a cinematic interaction is the major difference between a real production team and stock video.

So, taking that into account, you can still go forward and use stock video to make a great video, and save a ton of money in the process!

If you hire a video team with experience, they can easily help you navigate the choosing process of which stock video clips will work together to create a convincing piece of video content.

Virtual Video Interviews

Let’s look at a great option to create video content at a much lower price point.

Record interviews in a virtual call such as Skype or Zoom.

The only cost is the video platform. Often it’s free!

Interviews make great video content for the top of your funnel.

One of the best pieces of content you can get out of this is the webinar format.

Webinars have been hugely attractive to people years before this pandemic, so it’s really nothing new. But if you haven’t leveraged the power of webinars, now is your time.

At UpMedia we host trainings on how you can use video calls to improve your business.

After-all, video is immune to Covid.

We will go through the steps to improve the production quality of your video calls so that you make a lasting impression.