Want some video content tips while you’re in quarantine?
If video content was in your budget and goals for this year, and it required a video team, then you’re in a bit of a pickle.
It’s official, getting together to film your video content just isn’t going to help flatten the curve and is a large health risk.
But, this doesn’t mean you need to delay your video content strategy!
Here are some great workarounds, and options you can do today, to continue to grow your brand awareness using the awesome power of video.
Motion Design & Animation
If you were planning a larger video project to promote your product, service, or brand, you can easily pivot into using motion design animation.
First off, animation can be done remotely, and you won’t need to see anyone in person at any stage of the project.
Second, Animation rivals live-action video content in many ways.
If you hire an animation company that has strong design and illustration skills, you can end up with something that looks really high quality.
This is a great way to increase your conversion rate.
If your budget is over 10K-30K and above, you can even start to look at 3D animation.
You may not have known that was an option for you at this price point, but it is.
The animation is used effectively by so many great brands from brand names like Apple and Patagonia to innovative startups.
You can purchase animation at the widest variety of price points, and almost always get fantastic looking art to promote your brand.
Feeling like your big film dreams are on pause or canceled because of the virus?
Here are a couple of examples to watch. Imagine having something like this for your company!
Benefits of Stock
If you really must have video content that involves people, you are still in luck.
Stock video websites have massive libraries with almost anything you can think of.
From a finger-painting to commercial fishing vessels, you can find it all.
The biggest benefit to using stock video is the cost is significantly lower than hiring a film team. For a high-quality video that looks like it could be custom, you will pay $50-100/video clip.
This can lower your production budget by thousands. Especially, if you consider removing large costs like actors and location rentals.
Other costs with a film team include food for the film staff, project coordination, and props. These add up and removing them definitely saves you budget.
Drawbacks of Stock
So, why don’t people just use a Stock video all the time?
There are also limitations.
The most obvious one is there is a good likelihood that your video clips are going to be seen in many other commercials.
These commercials may have a completely different brand like yours? (for better or for worse).
That more important drawback to consider is this.
Typically each individual video is filmed for use as an individual shot, and the context kept pretty generic.
If two people are talking on a bench, you won’t have close-ups of each person at different angles, like they do in the movies.
You’d likely get one only angle of the pair, and at best there would be several variations of them interacting.
When Should You Use It?
All this means for you, is that if you go the route of stock video, you have to plan around the limitations. You’ll need to settle for a wide variety of different scenes, instead of a variety of camera angles in one scene.
Coverage of your actors from a variety of angles to create a cinematic interaction is the major difference between a real production team and stock video.
So, taking that into account, you can still go forward and use stock video to make a great video, and save a ton of money in the process!
If you hire a video team with experience, they can easily help you navigate the choosing process of which stock video clips will work together to create a convincing piece of video content.
Virtual Video Interviews
Let’s look at a great option to create video content at a much lower price point.
Record interviews in a virtual call such as Skype or Zoom.
The only cost is the video platform. Often it’s free!
Interviews make great video content for the top of your funnel.
One of the best pieces of content you can get out of this is the webinar format.
Webinars have been hugely attractive to people years before this pandemic, so it’s really nothing new. But if you haven’t leveraged the power of webinars, now is your time.
At UpMedia we’re hosting a free webinar on how you can use video calls to improve your business.
After-all, video is immune to Covid-19 😉
Our virtual video training is called Corona Proof Your Business With Video.
We will go through the steps to improve the production quality of your video calls so that you make a lasting impression.
You shouldn’t have your business come to a grinding halt because you can’t meet in person. Use video calls for consultations, team meetings, onboarding, and education.
By doing this, you will keep growing and building business relationships.
Record virtual presentations to create great video content.
Again, this is something you can do from the comfort of your own home, and still end up with a valuable video for the top of your sales funnel.
Put together a slide presentation, make it sexy, and use a screen-recording software to record you walking us through it.
Then launch this presentation on Youtube (or pretty much any social media platform that has video), on your website, or on your blog.
Great Audio Is Key
My biggest suggestion is to make sure your audio is clean because your audio quality will make or break your video.?
How do you do that? Here are two tips.
Purchase a lapel microphone and plug it into your tablet or phone’s headphone jack.
Download their free app (always available with commercial lapel products), and record your presentation to get really clean HD audio.
Here’s an even simpler version.
Just make sure there is no noise interference while you record your presentation. Ideally, no kids, no dogs, no spouses – sorry!
If you can guarantee no noise, your desktop, tablet, or laptop computer should be able to get a professional standard of quality.
Again, your audio here will make or break your video, so, don’t ignore it.
Director Of Marketing & Video Production
Anthony is the Director at UpMedia Inc. and an expert in Video Marketing, with a rapidly growing business. He’s spent 15 years in media production, from award-winning television shows (appearing on Netflix) and movies to producing video marketing content for large corporations such as Toyota, Flight Center, Great-West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!