Have you invested in video content, but not generated the leads you had hoped for?
This is a common problem.
The reason it’s so frustrating, is because video content is supposed to be the most powerful marketing tool on the internet – so why isn’t it working for you?
Your videographer failed to mention that you need more than just a video. You need a video that works.
And video content that works has 3 important ingredients.
Without these ingredients, the risk of failure is much higher.
So, what are they?
In this blog, I will go through each one in detail.
Let’s dive in, and finally, get you the video marketing success you deserve!
1. Keyword Rich Video Content
Besides video content, Keyword Research is also one of the most important marketing strategies on the internet. It’s so important, that it’s a make or break in your business, your blogs, your website – basically everything online.
So, why would it be any exception in your video content?
You need to make sure your video content is keyword rich, or else your videos might not get found.
You can have a fancy-shmancy sales copy headline or expensive production value, but if it doesn’t include high ranking keywords – you’re risking your chance of getting searched by new clients.
Don’t waste your time and money. Do your research.
And if you don’t know how (which is totally normal), just hire a professional.
It’s absolutely critical, so don’t make video content unless it’s keyword rich.
2. Client Savvy Video Content
If you want your clients to understand your video content, your videos need to understand your clients.
Missing this is a huge mistake, and is one of the biggest problems in video marketing today.
A video that isn’t clearly directed to a specific niche, is going to fall flat.
Make sure that your video content speaks directly to your ideal client.
This means you need to spend some time researching your ideal client and figuring out their motivations and pain points.
I wrote a blog on how to write a great video script, that goes in-depth on how to create a brand voice that really stands out to your ideal client.
The main thing you need to consider is, what is their main motivation?
When you have a super clear understanding of this, and you include it in your video you will have fantastic video content!
So again, don’t start the video creation process until you’ve done your due diligence.
Once you’ve clarified your message, then you can start to create video content that really makes an impact.
3. WOW Factor!
So you’ve done your keyword research, and spent some time on your client avatar.
You now understand their main pain points, and what they are searching for in order to solve it.
You’re almost there.
The final step you need to ensure your video content succeeds is to make sure your videos look awesome!
How do you do this?
Add the Wow Factor!
This means that your video is worth watching because it stands out.
How do you achieve the wow factor?
There are 2 main ways to achieve this. The first is very simple, the second requires more creativity.
One simple way to ensure your video has a wow factor is to have high-quality production value.
This means making sure your content has great lighting, scene composition, and audio.
I know I know! – These are very technical aspects, generally NOT familiar to most new video content creators like you, but they make a HUGE difference.
Want high-quality production value to really make your videos pop?
Hire a professional video production team.
Want to know how to pick the best team? We have a free video training here.
A professional video team will be able to get you the quality your video needs, and deserves.
This will give you ROI, and make all your research worth it in the long run!
Do Something Completely Original
The other way to achieve the WOW factor is to come up with an idea that has never been done before.
Believe me, it’s not as hard as it sounds, but it is important.
What makes this achievable is, (once again) doing your research.
Research what is out there that catches your attention, and do something similar, but add a twist.
You don’t need to reinvent the wheel, you just need to improve on something already awesome.
This works especially well if you reference something from a different industry, and put a twist on it that relates to your industry.
Here’s a great example of a super original video for a water bottle company:
Definitely, fun to watch, and a compelling pitch!
Let me show you another example:
Compelling story, right? And what a cool way to sell online shopping.
It all comes down to being original.
And with the right inspiration and references, you can easily do something original, and WOW your audience with your video content.
Making a typical video just isn’t going to generate you the results you’re hoping for.
You need a video that stands out from the crowd.
The most important ‘next step’ is to find the right video team for you.
Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He’s spent 12 years in media production, from award-winning television shows (appearing on Netflix) and movies to producing marketing content for large corporations such as Toyota, Flight Centre, Great-West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!
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