Video email marketing; how well are you leveraging it?
Sales emails are filling up your inbox more than ever, and that’s why you need video email marketing.
Your ideal clients are getting smart and learning how to ignore you.
Spam filters and email automation apps help your clients dismiss your emails better than ever.
Some marketers are getting desperate, even hiring sales copywriters to improve email quality.
How can you possibly get the upper hand in this war over attention?
Start using video email marketing!
Video emails are showing a massively high open rate over those that don’t.
– says Vidyard, Lenovo, Tradeshift, and many more B2B marketers.
Want to cash in on those higher open rates?
In this blog, we will introduce a new kind of video email marketing strategy to turbo-charge your email personalization, increase open rates, and fatten up your sales funnel for good!
Body Language Boost!
Here’s an interesting statistic most email marketers don’t consider.
Only 7% of communication is received verbally (e.g. emails).
55% of communication is body language, and 38% is vocal.
In your regular old emails, you have literally NO body language and NO vocal communication!
Video email marketing, on the other hand, incorporates all 3 modalities of communication.
This means with a video you have a 93% boost in communication power!
The difference is like going from black and white TV – to color.
Because video is such a powerful communication tool, is one of the reasons that it’s such a powerful marketing tool!
You need to have a strong camera presence. Learn to overcome being camera shy, and your body language alone will boost your business!
So, start using video in your email marketing, and you will see an increase in open rates!
The Video Email Marketing Headline Advantage
Without a doubt, the most important part of your email is your headline.
Using the words, Sale, New, or Video in subject lines boost open rates.
This is because people would rather watch a video than read another email.
According to a report from HubSpot Research, 54% of consumers want to see more videos from brands they support, in comparison to email newsletters (46%).
Here are some great examples of headlines you can use.
- Check out this video on how to avoid getting hacked
- 3 Steps to a better roof (video included)
- Video interview with the Marketing Director of
- How to get more open rates in your email marketing (video)
So, if you include a video in your email, you can rightfully use video in your headline, and effectively boost open rates, because people are more willing to watch a video email, than another boring text newsletter.
So… where do you start?
Having done this for several clients, we suggest choosing a few templates of your most common emails and turning them into a video.
Here are some great video ideas to start:
- Thanks for signing up a video email
- Thank You for contacting us video
- Setting up a free consultation video
- We’re so excited to work with you video
- Happy Birthday Video Email (great for nurture campaign)
- And, of course, Video Newsletter emails
Another great place to start is to consider creating a video course lead magnet.
These are a powerful video strategy, and get people into the swing of opening your emails.
Want To Work With A Professional On This?
At UpMedia, we’ve done this successfully with many of our clients.
And of course, we even do this ourselves! (We practice what we preach)
Get in touch with us today, to find out how you can boost your email’s success rate with video email marketing!
Ready to start making videos that work?
The most important ‘next step’ is to find the right video team for you.
Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He’s spent 12 years in media production, from award-winning television shows (appearing on Netflix) and movies to producing marketing content for large corporations such as Toyota, Flight Centre, Great-West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!
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