Got a video for business? Time to get it noticed!
It’s one thing to have a video for business that’s appealing. It’s another to get it circulating online to thousands of people, generating revenue and impact every week.
The truth is, you can’t just put your video on Youtube, and leave it there to collect dust.
You need an action plan to get it exposure.
How do you do that?
In this blog we’ll look at several great options to get massive views online and turn your video for business into a home run!
Pick The Right Platform
First things first, because you’ve made your video for business, you need to decide where it’s going to live and breath that best suits your brand.
Just like a website depends on a hosting platform, your video needs a video platform as well. This is the home address that your video lives on.
The platform allows you to share the video on social, embed the video on a website, and also tracks data on the video, that can be very useful.
Let’s look at the 2 main options and discuss some pro’s and con’s.
Youtube: Is It Best For Business?
It’s most well known, and has lots of benefits.
Some of the benefits are that it’s analytics are very in-depth. Google and Youtube has developed some pretty awesome ways to track your views, such as how long they watch for, and where in the world it’s being watched.
This is especially useful if you have a produce that can be sold internationally.
Even if you don’t, your view and watch-time analytics are very important to what videos you should make in the future.
Youtube also works in perfect sync with google, so if your video is properly keyword optimized, you have a much better chance of it getting found on Google than the other platforms.
However, Youtube isn’t always the best solution.
It’s surprisingly complicated to navigate compared to other video platforms, such as Vimeo.
For example, you need to get your account “verified” in order to upload a custom thumbnail. And it’s not a simple process to figure out on your own.
There are also lots of ads at the end of your video (chosen by Youtube), because the goal of Youtube is to keep you on their platform.
Meanwhile the purpose of your video is to bring you back to your website.
So there’s a challenge there you’ll need to compete with.
If you are doing an ongoing vlog, or paid video ad, then Youtube is best.
If you’re considering where to host your one main website promotional video, I’d recommend an easier and less distracting platform like Vimeo.
Vimeo is also better if you’re doing a lead magnet or video sales letter.
Vimeo: Is It Better For Business?
This is a much more user friendly video platform, and has ZERO advertising.
It’s also very easy to work with, especially if you’re brand new to video marketing.
It won’t bring you the same search engine rank that Youtube does. However if your video doesn’t require massive exposure right away, then it really doesn’t matter anyways.
For example, if this is your website promotional video or landing page video for business, Vimeo is definitely the way to go.
Vimeo even allows you to customize the colour of the player buttons, so you can match it with your brand colours of your website.
How cool is that?
Once you’ve made your decision and got your platform sorted out, let’s look at what else you can do to boost your views.
Include It In Your Email Blast
One surefire way to get your video for business exposed is to make it a staple in your newsletter or mailing list.
If you use an email marketing software like Mailchimp, you can easily embed it in your email blast.
Unfortunately, you can’t watch a video live in an email. I’m hoping that technology will happen soon…
But in the meantime, the best thing to do is add a thumbnail image that links back to the video on your website or Leadpage.
Have that thumbnail as a permanent part of your email template, so that it shows up in every newsletter or email blast you send out!
Here’s an example:
Video thumbnails can increase clicks by 50%!
The more your list grows, the more people will see your video. And people love to watch and click on cool ads in your email, especially videos!
You should also add the thumbnail to your email signature. That means every time you contact someone new, or receive an email introduction, you get a new opportunity to have your video viewed!
Guest-Post And Joint Ventures
Who do you know that has a similar style of business, or a colleague. If you do a guest-post, and add in your video for business at the bottom, you can get your video seen by their audience.
There is massive exposure potential here!
Do some research on companies you can joint venture with. Consider brands that would benefit from sharing your expertise.
What topics are you an expert in that would be share-worthy to their audience?
Pre-write a blog or article with the video included. Contact them and let them know you have a topic that would blow their mind!
It’s a fair exchange, and a win-win.
Maximum Leverage On Your Website
It’s quite surprising, but many people invest in a good video, and don’t have it visible near the top of their website.
If you have a video for business, you’ll get the most out of it by putting it near the top.
If it’s hidden on another page somewhere, people may never see it.
A lot of people nowadays are looking for a video on your website, and that expectation will only increase in the coming years.
So show it loud and proud!
And if you don’t yet have a video, get one.
Also, put it on your About-page as well. This will give your video more opportunity to be seen and loved.
Someone may end up watching it twice!
Set A Goal With Your Video For Business
The last piece of advice I want to offer is to set a goal.
What’s an ideal goal for your video for business?
Numbers of views are one option, and lead to more exposure. But they are strictly cosmetic.
Conversions are a better goal.
Setting a goal to get your video a certain level of exposure or conversions will help motivate you to think outside the box.
If your content is educational, keep looking for opportunities to get it seen and shared by other distribution channels and media outlets online.
If it’s promotional, make it super visible and keep driving people to your website, where it can help convert interested buyers.
The most important ‘next step’ is to find the right video team for you.
Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He’s spent 12 years in media production, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Flight Centre, Great West Life, and BC Lottery Corp. His mission is to help your videos gain more leverage and impact online!