Does Your Video Marketing Company Really Know Marketing?
Have you ever stopped to take a moment to ask your potential video marketing company “How well do you know marketing?”
Are they just kids with cameras, or do they know marketing strategies to help you win?
Can they help me get a video that actually works??
The sad and scary truth is, many video marketing companies, don’t know marketing.
They are handy with a camera, but they’re not marketing experts.
And that’s a problem for you.
So how do you navigate this minefield of businesses claiming to be “marketing experts”?
In this blog we’ll look at the top qualifiers you need to be an expert in Marketing, which directly affects your video marketing!
Whether it’s spoken by actors, voice over, even simple text – your words matter.
What you say is what you get!
Which means, having a good sales copywriter is critical to your video marketing company.
A sales copywriter can use words in a way that makes your client really want to pay attention. They’ll know how to cover pain points, hooks, and calls to action very effectively.
They can also be great at telling stories. How to tell a story for business, is an art, and a science, and only someone with experience should handle this.
It’s actually very easy to say the wrong thing in a video, if you don’t know what you’re doing.
Make sure your video marketing company has a good foundation of sales copy, otherwise they’re lacking the fundamentals to your video’s success.
They Understand Content Marketing
Video Marketing is a form of Content Marketing. It’s using content to attract clients towards your website, that are ready to purchase.
Content Marketing has become a critical strategy in modern marketing.
But how do you know if your video marketing company truly understands Content Marketing?
If they know it, they will use it.
Meaning they will conduct their own Content Marketing.
Check their website and see if they actively blog, or even better – vlog.
Why is this a good sign?
Because if the Video Marketing Company is active, it means they are diving deep into what is trending, and can more easily help you create your own Content Marketing.
They will have an understanding of what works, and what doesn’t!
They’ll have knowledge of the process, and the technical aspects of the practice.
This can also show they understand SEO, which is the difference-maker in a successful marketing video.
Let’s look at this in more detail.
They Are Experts In SEO
“But they’re a video company, they don’t need to know SEO, right”?
You don’t need a video. You need a video that actually works!
And a great video is useless if it doesn’t get found on Google.
Having a solid understanding of SEO is so important, it should be the first thing you consider when making video content.
It should literally dictate how you make your videos!
The right type of video, done well, will help you boost your SEO.
This is because Google scans your site to see if you use video, and use it properly.
So, how do you know if your video marketing company truly understands SEO?
Look at their google ranking. Are they ranking well?
That’s an excellent sign.
If they don’t rank their site well, how can they help you rank yours?
At this current time, UpMedia is the first video company ranked for Video Marketing Vancouver – after the paid ads, which means we’ve achieved the top spot without any paid advertising!
Not a coincidence.
We know SEO, and we teach it to our clients who want video!
This is a massive difference-maker when it comes to the ROI of your video.
So don’t hire a video marketing company unless they have it down.
Video Email Marketing
Video email marketing is another form of Content Marketing, that we’ve spoken about earlier.
For the last 10 years, it has been one of the most potent forms of marketing, and still is today.
However it’s gotten insanely competitive.
It’s almost not worth doing – unless you have a special weapon!
Well, that special weapon is video email marketing.
The word “video” in your email headlines, boosts open rates, and gets attention.
If you want to get new clients with email marketing, you need to start using video in your emails.
But how do you do this?
Does your video marketing company know the best strategies?
Because if they don’t, they can’t help you.
A great way to determine that is to see if they conduct their own video email marketing.
See what they say 😉
The most important ‘next step’ is to find the right video team for you.
Anthony is the Creative Director at UpMedia Inc and a rapidly growing expert in Video Marketing. He’s spent 12 years in creative production, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Flight Centre, Great West Life, and BC Lottery Corp. His mission is to help your videos gain more leverage and impact online!
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