A Video Marketing Strategy That Works

Looking for a video marketing strategy that works well for your business?

Wondering how you can take the confusion out of video marketing strategy and make it super simple?

In this article I’m going to give you the 3 main steps you need to boost your business with video.

Speak Directly To Your Demographic

When making your video marketing strategy, the most important thing to understand is this: Who exactly is the video targeting?

As a video producer, I can’t tell you how many marketing videos that appeal to the masses. They end up vague, and don’t convince the you that they have the confidence to solve your problem.

This week I saw a promotional video for a new purchasing technology that didn’t even explain what the product does.

Speaking to your client’s demographic; their desires, weakness, and pain points, will make your video very appealing.

With that in mind, catering your video directly to your ideal clients is actually rare, and will give you a huge step up above the average. Take a day to write out all you know about your client demographic. Make the video all about them!

A Clear Purpose For Your Video Marketing Strategy

The second most important thing about video is knowing what you want your video to accomplish. Do you want to tell your brand story, create a conversion tool, educate prospects, or make your client laugh so stay top of mind?

Your video can effectively explain what you do, book you a meeting, educate and build trust, tell business stories, and a whole gamut of other great options. But if you don’t have a very specific outcome, your video becomes too generic, and loses impact.

A good question to ask yourself is, what gap do I have in my sales funnel? Is my sales process stronger at the beginning or at the end? How can I strengthen that gap with video?

Don’t try to make your video do everything. Make your video do one thing well, and you will see great results in that area.

Think about what your videos can do to move you one step forward in that area, and you will be much more happy with the result when you achieve it.

How Much Should You Invest In Your Video Strategy?

Video can be expensive, I know.  And sometimes it can feel like a risk. I know that too.

But keep in mind, video has become the best tool for marketing and exposure today, and if used with strategy, provides a HUGE return on your investment.

Video has the power to increase sales online by 64% and boost google ranking by up to 70%!


According to Entrepreneur magazine, the Dollar Shave Club (which nobody had ever heard of at the time) netted 12,000 new customers within 48 hours of it’s one youtube video release. That’s an incredible return.

Personally I’ve had one of our customers get over 22,000 views in under a month of releasing a video. Did that get them new clients? You bet!

Let me tell you this, the most successful clients using video I’ve ever had, were not afraid to invest a few thousand on a video.

Here is a fair approach. Determine what you want to invest based on the percentage of what return you want from the video. Invest 10-20% of the ROI you intend to gain.

Don’t know what that looks like?

How much money is a 10-20% increase in clients for you in a year? Invest that much.

This should give you a general starting point.

A big part of what we do at UpMedia is get clear on your video marketing strategy before we start, so we can maximize your productivity and success!

From promotional videos to online courses, you need to have a strategy in place, which means we need to know all these things up front.

Let these 3 steps be your guide to help simplify, and don’t start producing videos until you have 100% clarity.

By Anthony Madani

Anthony is the Director at UpMedia Video, and an expert at Video Marketing, with a rapidly growing business. He’s spent over 18 years in media production, from award winning television shows (on Netflix and HBO), to producing ads for large corporations such as Toyota, Flight Center, and Canada Life.

One person drawing on a whiteboard, educating another person.

Share This