Video Production: 3 Ways To Massively Improve Brand Engagement

A cartoon image of two people sitting at a computer because they are planning a video production project. Many ideas are coming out of the computer; hearts, clouds, plants, etc.

Video production is one of the most powerful tools online to improve your brand’s engagement.

That’s probably why video production experts have emerged as the knights in shining armor for businesses seeking to connect with their audience on a deeper level. 

From stunning production quality to captivating brand storytelling, and the charm of animation explainer videos, we’re about to dive into the captivating world of video production and how it can make your brand sparkle like never before.

Here are three simple but effective ways you can make your videos attract more ideal clients. 

1: Improve Your Video Production Quality

When it comes to capturing eyeballs and holding attention, production quality is the MVP. 

High-quality video production doesn’t just make your brand look professional; it also showcases your dedication to excellence.

Now, let’s put on our director’s hat for a moment. Remember that awkward moment when the lighting was so bad that you looked like you just stepped out of a sci-fi movie? Well, that’s exactly how your audience might feel if your video quality is subpar. 


Seamless transitions, vibrant colors, and smooth camera work will make a world of difference. Videos with high quality production will not only attract your viewers attention, but also create a seamless experience.

Here’s an example of a Testimonial video done with these concepts in mind.

Moreover, production quality isn’t just about visual aesthetics; it’s also about audio perfection. 

No one wants to listen to an echoing voice or background noises. Clear and crisp sound adds a layer of professionalism that resonates with the audience. So, whether you’re shooting an interview or showcasing your product, remember that the quality of production can either make or break the connection with your audience.

If you need help deciding how to best improve your video production quality, consult a video production expert

2. Improve Your Brand Storytelling

Ah, storytelling – the ancient art that has kept humans captivated since the dawn of time. It’s no surprise that this enchanting skill has found its way into the world of brand engagement. 

Your brand isn’t just a logo and a catchy tagline; it’s a living entity with a unique story to tell. 

Think about the last time you watched a movie that left you emotionally stirred. That’s the power of storytelling. It takes the audience on a journey, creating an emotional bond that transcends the screen. 

This is why it’s critical to include strong storytelling prowess into your brand videos. Don’t bombard your audience with features and statistics. Instead, weave a narrative that resonates with their emotions and values.

If you’re going to spend the most amount of time on one part of your video production, it should be the brand story. 

How do you do that? Make sure that you’ve got a compelling “villain”. The villain is essentially the problem your customer faces, and this is what will attract interest most effectively in your viewer. 

Also, make sure the hero of the story is a relatable archetype to your most ideal client. Deep down, your audience wants to see themselves in your story, so make the story about them, not you. This is how you create a juicy story for your audience, and create more brand engagement. 


3. Choose Animation Explainer Videos

Think back to your childhood. What drew you to those Saturday morning cartoons? It wasn’t just the flashy colors; it was the magic that unfolded onscreen. Animation taps into that sense of wonder, regardless of age. 

It brings characters to life, adds a splash of humor, and can turn mundane concepts into engaging visual narratives that boost your brand engagement. From a visual perspective alone, animation explainers are a great way to gain more viewership. 

But let’s talk about science for a moment. Our brains are wired to respond to movement and colors. Animation explainer videos take advantage of this neurological symphony by delivering information in a visually captivating manner. 

Here’s an animation we made for a FireSmart campaign:


The combination of eye-catching visuals, relatable characters, and storytelling prowess creates a recipe that’s hard to resist. It’s like watching a bedtime story unfold, only with a bit more educational “oomph”.

Ever tried explaining intricate concepts like quantum physics or the intricacies of cryptocurrency? Yeah, not exactly party conversation material. But animation explainer videos can turn any complex topic into digestible, even enjoyable, content!

The secret sauce lies in their ability to break down complex concepts into bite-sized, animated chunks that are as entertaining as they are informative.


From high level production quality to heartwarming brand storytelling and the playful charm of animation explainer videos, each element plays a vital role in connecting your brand with your audience.

Remember, in this digital age, attention is your currency. Make sure your videos are worth every second your audience invests. So, as you embark on your brand’s video production journey, think like a director, script like a storyteller, or consider animation to gain more brand engagement. 

By Anthony Madani

Anthony is the Director at UpMedia Video, and an expert at Video Marketing, with a rapidly growing business. He’s spent over 18 years in media production, from award winning television shows (on Netflix and HBO), to producing ads for large corporations such as Toyota, Flight Center, and Canada Life.

One person drawing on a whiteboard, educating another person.

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