With so many types of video production services, how do you know where to start?
The biggest challenge lies in knowing which type you should go for so that you get the best revenue.
Working with a variety of small and large companies, I’ve been asked to do every type of video service you can think of…like everything.
I’ve seen what works, and what doesn’t. Some generate revenue, some don’t.
In this blog, let’s look at the top 6 types of video services you should be asking for, so you can get the most bang for your 2020 buck!
First things first, you need a video that summarizes everything you do in a short 1-minute video.
Yes, I know, that’s a tall order!
More and more businesses are showcasing a great promotional video at the top of their website to captivate new visitors.
What does this mean for you?
More and more new visitors to YOUR site are scanning for YOUR video.
So, where is it?
If you don’t have one and your competitors do…How can I put this nicely…You’re losing sales.
Promotional Videos have an average of 64% boost in online conversion. That’s big.
So if you’re just starting to look at hiring video production services, start with a promotional video.
Mission 8 makes luxury showerheads. Very niche.
They decided to invest in one promotional video for their Kickstarter campaign.
Their goal was to generate $20,000 in sales.
Their video was a smash hit, and surpassed $500,000 in online orders!
What if you could have even half the success they had?
Want to learn how?
Animated Explainer Video
Another great way to attract cold leads with video production services is to consider an animated explainer video.
The fundamental difference here is that everything is made with animation, instead of live-action video cameras.
Sometimes it’s far easier to get a concept across with graphics and illustrations.
This is especially true with services such as SAAS, Data Networking, and most other digital-based businesses.
Sometimes, it’s hard to clearly explain how your software or programming works using people, so it’s better to use animation.
The other benefit is that people LOVE animation.
It’s fun, appealing, and easy to include humour, which creates impact!
This is why they’ll give you such great revenue.
Here’s a great example of a fun and humorous animated video we did for a data storage and protection business.
If your business offers an experience, or lifestyle experience, you want your video to reflect that.
The truth is, almost all businesses offer a lifestyle experience of some kind or another.
Want some ideas?
Your product gives you experience. Your service also gives you experience.
Customer service is definitely an experience you provide.
Video production services that focus on experience, are incredibly powerful!
Sales are driven by emotions, and that’s the reason this type of video gives you the best revenue.
A video like this is less about interviews and scripting, and more about getting the right shots.
It’s about creating a feeling.
Here’s an example of a video we created for Eco-friendly Bed & Breakfast on the coast of Nicaragua.
We decided to make the lifestyle experience be about having the perfect morning in paradise!
Marketing Campaign Video
Does your marketing team have a specific type of promotional campaign that hits on a targeted demographic, or pain point?
Maybe your campaign only lasts a short time, or is seasonal.
It may not cover your main product or your entire brand, but it’s one way to attract specific client demographics.
A great video production service for this is a Marketing Campaign video.
Flight Centre’s Corporate Traveler brand has a specific campaign called: No Middle Seats.
This targets people who regularly travel for business, and find the middle seat to be a major pain point (in the ass), amongst their quickly growing list of business travel challenges.
This kind of video stands out, and becomes a powerful tool for your sales team!
These videos are very specialized, involve strategy, and best of all, they raise the revenue success of your campaign!
Here’s the video we made for the sales team of Corporate Traveller, to match their new marketing campaign.
Premium Product Video
If you run a business that has multiple products, you likely have entry-level products and premium products.
Your big-ticket items are far more profitable, but usually harder to sell.
If you want to start selling more of your big-ticket items, then consider creating a video for that specific premium product.
At LeapZone Strategies, one of their big-ticket items is their Business Retreat.
You spend a weekend surrounded by nature and business coaches, and other fired-up entrepreneurs. LeapZone wanted a video to showcase this.
A Premium product video is something you can send to already existing clients in your funnel, or attract big-ticket item clients right from the start, which offers a huge boost in your revenue.
Here’s a video we made specifically for that product to help them boost more big-ticket sales.
Client Testimonial Video
One of the reasons testimonial videos add so much value to your revenue is because they specifically help to close clients who are on the fence.
You see, testimonial videos work best when they are sent to a potential client who is already familiar with your brand.
They are close to purchasing but haven’t for one reason or another.
Usually, there is an objection in the way.
They need a bit of nudging to make that decision, however, they aren’t going to come to you and say I’m on the fence, please convince me to spend money!
The influence needs to come from somebody else.
Testimonial videos are perfect to slot in here because they showcase a happy client who was previously in their position, and are far more relatable.
Furthermore, if they tell a great story about how you helped them, it creates, even more, pull for your client to buy.
Endorsements work. Stories work. Testimonial videos work.
In my opinion, they are a highly under-utilized sales tool, and definitely something to consider when looking at video production services.
We’ve had several of our clients use our services for testimonial videos, and had great results!
Here’s an example:
The most important ‘next step’ is to find the right video team for you.
Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He spent 12 years in media production, from award-winning television shows (appearing on Netflix) and movies to producing marketing content for large corporations such as Toyota, Flight Center, Great-West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!