When it comes to video production, you can only attract your ideal client by speaking their language. 

There is a concept in broadcasting called Narrowcast which means, narrow your broadcast to a specific audience.

If your video production doesn’t narrowcast and isn’t customized to your most ideal clients, then who the heck is going to find it interesting?

Cater your content specifically to your ideal client’s life and their challenges, and you will definitely see a rise in their attention and engagement.

Achieving this is simple.

Here are three ways to successfully narrowcast, and get your most ideal clients with video production:

1. Call them out by name

Start your video by saying something that they instantly identify with. Grab their attention.

For example, if your ideal client is an accountant, then make sure the first thing you talk about is accountants.

2. Address their pain points

Dive into their biggest concern, and you will keep their attention.

Make mention of the thing that is causing them the most pain in their industry.

Remember to come from a place of empathy, so you become more relatable.

3. Show them how to solve their pain points

Once you have their attention, demonstrating that you have the answer to their problem will peak their interest in you. Build that point of attraction.

Explain in detail that you have the answer, and give examples. This is what they are looking for!

Consider using humour to lighten the mood. Humour goes a long way in creating engaging videos.

If you can include these 3 points in your video production, you are going to attract your most ideal clients

Looking for creative ideas for your videos?

Don’t be afraid to steal ideas from great video production ads!

We love it when clients come to us and say, I want something like this!

Looking for more creative and dynamic ways to create an ideal client magnet video tractor beam?

Get in touch with us, and we’ll help you get there!

We’ve done it for many happy clients, and it’s become our specialty!

Good luck, and happy video production!

Just getting started with video? Check out the S.A.V.E.