They’re swarming your inbox in hordes, like an army of hungry monsters.
It’s also happening for your prospects.
Like you, they’re getting tough, and learning how to “ignore-back”.
Spam filters, email triage, and email automation apps help your clients dismiss your emails better than ever.
Some marketers are getting desperate, even hiring sales copywriters to improve email quality.
How can you possibly get the upper hand in this war for attention?
Start turning your emails into video.
Video emails are showing a massively high open rate over those that don’t.
– says Vidyard, Lenovo, Tradeshift, and many more B2B marketers joining the battlefield.
Want to cash in on those higher open rates?
In this blog we will introduce a new kind of video marketing strategy, to turbo-charge your email personalization, increase open rates, and fatten up your sales funnel for good!
Body Language Is Critical
Here’s an interesting statistic most email marketers don’t consider…
Only 7% of communication is received verbally (e.g. emails).
55% of communication is body language, and 38% is vocal.
In your regular old emails, you have literally NO body language, and NO vocal communication.
No wonder they’re so bloody boring…
Video on the other hand, incorporates all 3 modalities of communication.
This means with video you have a 93% boost in communication power!
The difference is like going from black and white TV – TO COLOUR!
The “Video Headline” Advantage!
The most important part of your email, is your headline.
Using the words “Sale,” “New,” or “Video” in subject lines boost open rates. (Adestra)
This is because people would rather watch a video than read another…wordy… email.
According to a report from HubSpot Research, 54% of consumers want to see more videos from brands they support, in comparison to email newsletters (46%).
So if you include a video in your email, you can rightfully use “video” in your headline, and effectively boost open rates.
So… where do you start?
Having done this for several clients, we suggest choosing a few templates of your most common emails, and turning them into a video.
Here are some great places to start:
- Thanks for signing up email
- Thank You for contacting us
- Setting up a free consultation
- We’re so excited to work with you!
- Happy Birthday Emails (great for nurture campaign)
- And of course… Newsletter emails.
Want To Work With A Professional On Video Email?
At UpMedia we’ve done this successfully with many of our clients.
And of course, we even do this ourselves! (We practice what we preach)
If you want to get your email rocking, get in touch with us today!
Ready to start making videos that work?
The most important next step is to find the right video team for you.
Anthony is the Creative Director at UpMedia Inc and a rapidly growing expert in Brand Storytelling. He’s spent 12 years in creative, from award winning television shows (appearing on Netflix) and movies, to producing marketing content for large corporations such as Toyota, Bellin and BC Lottery Corp. He is committed to helping your videos gain more leverage and impact online!