Video Super Heroes: LARQ


Laughter Leads The Way To A Great Video!

How do you give your video complete differentiation, and still keep it appealing?

Do what LARQ did, and make your video absolutely hilarious!

Let’s take a look at how they make this video SO appealing.


Sound FX

This video has a fantastic use of sound effects to build comedy.

  • Crash of water bottles
  • Crash of bowling pins
  • Swishes, swoops, swirls
  • Bones cracking
  • Water splashing

The way they use sound effects here really adds to the impact of their jokes. In the film, the sound will actually make or break your video. If you can do something unique with sound or sound effects, you can really stand out.


Making A Mockery Of Reusable Water Bottles

They get really clear on the pain points, by mocking all the problems of a common reusable water bottle:

  • They smell bad
  • Collect lots of odor
  • Worse than your dog bowl or your loo seat
  • Very hard to clean; How’s that hand-yoga working out

By making a joke of almost every pain point, they’re really building up the tension.

Tension and release tension doesn’t just make great storytelling, it makes great comedy!

Metaphors That Work

The next thing they do super well in this comedy video is their use of metaphors.

How are you going to describe that there are bacteria in the bottles in a simple and cost-effective way?

They’ve already invested in a great script, a movie set, props, and a quality actor. Now they need to portray that your water bottle is filled with bacteria.

So, they inundate the character with fluff balls to portray all the germ buildup.

Then they use a bowling metaphor to show how UV light from the bottle kills germs – Brilliant!

Always remember, metaphors can work really well to portray (hard to explain) problems and solutions in your comedy video.


Overall, my critique is that it’s funny, witty, and well written.

They covered the pain point really well, and made the solution sound like a miracle!


The most important ‘next step’ is to find the right video team for you.


Anthony Madani

Anthony is the Creative Director at UpMedia Inc and an expert in Video Marketing, with a rapidly growing business. He’s spent 12 years in media production, from award-winning television shows (appearing on Netflix) and movies to producing marketing content for large corporations such as Toyota, Flight Centre, Great-West Life, and BC Lottery Corporation. His mission is to help your videos gain more leverage and impact online!

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