Get People To Binge-Watch Your Content In 4 Steps
Introducing A Youtube Binge Strategy To Help Grow Your Brand
There is a specific type of demographic who binges great video content.
Binge-viewing behaviour happens mostly with Millennials.
I am one myself, and we are born of the information era. We want everything fast.
We have virtually no patience, and we are only subservient to the newest forms of technology and entertainment.
We also LOVE video!
Hollywood movies are pushing the envelope of visuals in every way.
And with technology making video more viable online, it’s the perfect gateway drug for us to fix on the latest greatest all-intoxicating, information!
Here’s some stats:
An astounding 37% of Millennials (age 18-34) say they binge-watch on a daily basis vs. just 14% among those age 35 and up. – Comscore.
75% of binge watchers only ever mean to watch an episode or two, and then find themselves sucked in by a series. -MarketCast.
As an entrepreneur, this is clearly a phenomenon YOU need to take advantage of.
Position yourself so that a binge watcher ends up on your channel, binging on your video content.
Imagine how this can grow your audience engagement? Not to mention your Google ranking.
Think of how a binger will become engulfed in YOUR brand through your videos.
Here are 4 easy steps to create bing-worthy video content to boost your brand.
Step 1. Create Relevant Videos
The Youtube generation the freshest product on the market.
Put out content that is current. Make it interesting.
Study the latest trends in your niche and share it with your audience.
People are looking for an info outlet they trust.
If you can become that, you will gain loyalty and respect as a go-to thought leader.
Step 2. Create A Series of Video Content
One video isn’t enough to show them the full spectrum of your value.
That’s like going out on 1 date. Create multiple videos so you build trust.
My suggestion is to create a short series that revolves around a topic.
Short enough that you can complete it, but long enough that it compels them several times over.
Think of it like you were making a music album. You’d have about 10 songs right?
So make 10 videos.
Then evaluate what’s working, and what needs to be added to your video marketing arsenal.
Step 3. Target Millennials
This is the demographic who binge-watches, so you need to be certain you are hitting the right people.
The statistics above shows that Millennials have the highest probability of binging on your videos, so make sure your content is relatable to them.
Step 4. Tell Stories
Millennials are sick and tired of hard-selling. They don’t care how much you know until they know how much you care.
Instead tell stories. Stories are more social. More fun. And they convert!
Millennials have grown up in a world obsessed with Hollywood heroes and villains.
So tell stories where your client is the hero and their problems are the villains.
Grown-ups call this case studies.
We call it storytelling!