Elicits Emotion
An engaging script is necessary because it sparks emotion, and those emotions get psychologically linked to your brand.
Captures Attention
Great script writing keeps attention in such a powerful way that even someone unfamiliar with you will watch your video to the end.
More Clarity, Less Confusion
With an effective script, you can get your demographic to clearly identify and remember your uniqueness.
StoryWorx® is a short but powerful storytelling workshop.
We’ll take a deep dive into your brand’s Hero story, and determine your critical story points.
Then we take all those great gems, and put them together to create the perfect story for your video.
This process allows us to have the most impact when creating your video, from script to shot planning.
Once we’ve completed our StoryWorxⓇ session, we go back to the lab and organize our notes. Then we produce the following:
Our StoryWorxⓇ session gives us the raw ingredients for the main story concept, which is the foundation of success for your video.
We use our StoryWorxⓇ notes to form the script and Ad-copy used in your video.
Once the script is completed and approved, we often create a voice over track using professional voice over artists.
The Hero’s Journey is the story formula used by the most successful box office hits (Star Wars, Harry Potter, Matrix, Marvel, etc.)
It’s used so frequently because it works, and creates a story that all cultures and demographics can identify with.
It’s also proven to keep attention, and elicit emotion powerfully.
That’s why our StoryWorx® process is rooted in the The Hero’s Journey, and provides us with a strong narrative for your video.
The only difference is that we add our own unique marketing spin on it, so it serves to grow your business.
This way it works great when viewed on your website or social media.
